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===Birth of the company and its name=== [[Automobile]] company Wanderer was originally established in 1885, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for [[Gottlieb Daimler]]'s four-wheeler.<ref>{{cite web|url=http://gearheads.org/the-history-of-audi-auto-group/|title=The History of Audi Auto Group|last=Nazario|first=Uriah|website=GearHeads|access-date=20 March 2015|date=18 May 2012|archive-date=19 March 2015|archive-url=https://web.archive.org/web/20150319071651/http://gearheads.org/the-history-of-audi-auto-group/ }}</ref> On 14 November 1899, [[August Horch]] (1868β1951) established the company '''A. Horch & Cie.''' in the [[Ehrenfeld, Cologne|Ehrenfeld]] district of [[Cologne]]. In 1902, he moved with his company to [[Reichenbach im Vogtland]]. On 10 May 1904, he founded the '''August Horch & Cie. Motorwagenwerke AG''', a joint-stock company in [[Zwickau]] (State of [[Saxony]]). After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the '''August Horch Automobilwerke GmbH'''. His former partners sued him for trademark infringement. The German [[Reichsgericht]] (Supreme Court) in [[Leipzig]],<ref>Audi AG motion picture 1994: "The Silver Arrows from Zwickau", running time approx. 49 mins.</ref> eventually determined that the Horch brand belonged to his former company.<ref name="chronicle2">[http://www.audiusa.com/us/brand/en/about/main/history.html Audi History] {{webarchive |url=https://web.archive.org/web/20100209000116/http://www.audiusa.com/us/brand/en/about/main/history.html |date=9 February 2010 }} audiusa.com</ref> [[File:Audi Typ E (1923).jpg|thumb|1923 [[Audi Type E]]]] Since August Horch was prohibited from using ''horch'' as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father β ''[[Audi alteram partem|audiatur et altera pars]]''... wouldn't it be a good idea to call it ''audi'' instead of ''horch''?".<ref>August Horch: "Ich baute Autos β Vom Schmiedelehrling zum Autoindustriellen", SchΓΌtzen-Verlag Berlin 1937</ref> ''Horch'' in German means 'hark' or 'hear', which is ''audi'' in the singular imperative form of ''audire''β'to listen'βin Latin. The idea was enthusiastically accepted by everyone attending the meeting.<ref>{{cite book | title = A History of Progress β Chronicle of the Audi AG | publisher=Audi AG, Public Relations | year = 1996 | page = 30 | url = http://www.bentleypublishers.com/product.htm?code=gahp | isbn = 978-0-8376-0384-1}}</ref> On 25 April 1910 the '''Audi Automobilwerke GmbH Zwickau''' (from 1915 on '''Audiwerke AG Zwickau''') was entered in the company's register of Zwickau registration court. The first Audi automobile, the [[Audi Type A]] 10/{{convert|22|hp|kW|0|abbr=on}} Sport-Phaeton, was produced in the same year,<ref name="chronicle1">{{cite web|title=Brand family tree|url=http://www.audiusa.com/us/brand/en/about/main/history/brand_family_tree/brand_family_tree.html|publisher=Audi USA |access-date=15 August 2010|archive-url=https://web.archive.org/web/20100825165725/http://www.audiusa.com/us/brand/en/about/main/history/brand_family_tree/brand_family_tree.html|archive-date=25 August 2010 }}</ref> followed by the successor [[Audi Type B|Type B]] 10/28PS in the same year.<ref>{{cite book|last1=Baldwin|first1=Nick|title=The World guide to automobile manufacturers|year=1987|publisher=Facts on File Publications|isbn=978-0-8160-1844-4|first2=Brian|last2=Laban|page=43}}</ref> Audi started with a 2,612 cc [[straight-four engine]] model Type A, followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first [[Straight-six engine|six-cylinder]] model Type M, 4,655 cc appeared in 1924.<ref name="History of Audi">{{cite book|last=History|first=Audi|title=The Audi Story|year=2010|publisher=Audi AG |url=http://www.audi-journals.de/eJournals/mz3/default/index_4ringe_en.html#/14|archive-url=https://web.archive.org/web/20100706203938/http://www.audi-journals.de/eJournals/mz3/default/index_4ringe_en.html#/14 |archive-date=6 July 2010}}</ref> August Horch left the ''Audiwerke'' in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.<ref name="chronicle3">[https://web.archive.org/web/20090204194240/http://www.audi.com/audi/com/en2/about_audi_ag/history/chronicle/chronicle_1915_1929.html Audi chronicle 1915β1929]. audi.com</ref> Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer<ref name="chronicle3"/> when driving on the right.
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