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===Logotype{{Anchor|Logo}}=== The name comes from the [[Japanese language|Japanese]] term ''[[List of Go terms#Atari|atari]]'', used while playing the ancient board game [[Go (game)|Go]]. The word ''atari'' means "to hit a target" in Japanese; in Go, it indicates a situation where a player will be able to capture one or more stones of the opponent in the next move.<ref>{{cite web |url=https://senseis.xmp.net/?Atari. |title= Atari at Sensei's Library|website=senseis.xmp.net |archive-url=https://web.archive.org/web/20220128094056/https://senseis.xmp.net/?Atari |archive-date=January 28, 2022}}</ref> The Atari [[logo]] was designed by [[George Opperman]], who was Atari's first in-house graphic designer, and drawn by Evelyn Seto.<ref>{{Cite book|title=Women in Gaming: 100 Professionals of Play|last=Marie|first=Meagan|publisher=Dorling Kindersley|year=2018|isbn=978-0241395066|pages=18}}</ref> The design is known as "Fuji" for its resemblance to the [[Mount Fuji|Japanese mountain]], although the logo's origins are unrelated to it. Opperman designed the logo intending for the silhouette to look like the letter A as in Atari and for its three "prongs" to resemble players and the midline of the "court" in the company's first hit game, ''Pong''.<ref>{{cite web|title=The Glory of Atari's Original Logo|url=http://kotaku.com/5864035/the-glory-of-ataris-original-logo|website=Kotaku|date=December 2011 |access-date=March 11, 2016|url-status=live|archive-url=https://web.archive.org/web/20160312002909/http://kotaku.com/5864035/the-glory-of-ataris-original-logo|archive-date=March 12, 2016}}</ref>
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