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==Culture== Alice has long been recognized as the "Birthplace of [[Tejano music|Tejano Music]]",<ref>{{cite web|url=http://www.tejanorootshalloffame.org/birthplace.html|title=The Birthplace of Tejano|website=Tejano Roots Hall of Fame and Museum|url-status=usurped|archive-url=https://web.archive.org/web/20041009234103/http://tejanorootshalloffame.org/birthplace.html|archive-date=October 9, 2004}}</ref> dating back to the mid-1940s, when Armando Marroquin Sr., of Alice and partner [[Paco Betancourt]] of [[San Benito, Texas|San Benito]] launched what was to be the first home-based recording company to record [[Tejano]] artists exclusively. Ideal Records, which was based in Alice,<ref>{{cite book |last=Ragland |first=Cathy |date=2009 |title=[[Música Norteña: Mexican Migrants Creating a Nation Between Nations]] |location=Philadelphia |publisher=[[Temple University Press]] |page=[https://archive.org/details/musicanortenamex00ragl/page/n85 69]|isbn=978-1-59213-746-6}} - Limited access.</ref> under the direction of Marroquin became the perfect vehicle for Tejano groups and artists to get their music to the public. Marroquin, who also owned and operated a [[jukebox]] company, ensured that Ideal recordings would be distributed throughout South Texas. The songs recorded, which were contributed by Tejano and Mexican composers, became very popular through jukeboxes placed in restaurants, cantinas, or other establishments that would have them, and the then-scarce Spanish-language radio programs. In addition to Ideal, Alice was the home of Freddie Records and Hacienda Records, which were dominant players in Tejano music in the 1970s and 1980s.<ref>{{cite book |last=San Miguel |first=Guadalupe |date=2002 |title=[[Tejano Proud: Tex-Mex Music in the Twentieth Century]] |location=[[College Station, Texas]] |publisher=[[Texas A&M University Press]] |page=[https://archive.org/details/tejanoproudtexme00sanm/page/6 6] |isbn=1-58544-159-7}} - [https://archive.org/details/tejanoproudtexme00sanm/page/6 Read online, registration required]</ref> Alice is the birthplace of two Nobel Prize winners. [[Robert F. Curl Jr.]] was honored with a Nobel Prize in chemistry in 1996, and [[James P. Allison]] won a Nobel for his work in medicine in 2018.
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