Editing The Weather Channel (section)

===Online services===
TWC provided numerous customized forecasts for online users through its website, weather.com, including home and garden, and event planning forecasts. Third-party [[web analytics]] providers [[Alexa Internet|Alexa]] and [[SimilarWeb]] rated the site as the 146th and 244th most visited website in the world respectively, as of July 2015.<ref>{{cite web | url=http://www.alexa.com/siteinfo/weather.com | title=Weather.com Site Overview | publisher=Alexa | access-date=July 30, 2015 | archive-date=April 13, 2015 | archive-url=https://web.archive.org/web/20150413165811/http://www.alexa.com/siteinfo/weather.com | url-status=dead }}</ref><ref name="similar">{{cite web | url=http://www.similarweb.com/website/weather.com | title=Weather.com Analytics | publisher=SimilarWeb | access-date=July 30, 2015}}</ref> SimilarWeb rates the site as the second most visited weather website globally, attracting more than 126 million visitors per month.<ref name="similar" /><ref>{{cite web | url=http://www.similarweb.com/category/news_and_media/weather | title=Top 50 sites in the world for News And Media > Weather | publisher=SimilarWeb | access-date=July 30, 2015 | archive-date=June 26, 2015 | archive-url=https://web.archive.org/web/20150626040528/http://www.similarweb.com/category/news_and_media/weather | url-status=dead }}</ref>

It also provided [[Wireless Application Protocol|WAP]] access for mobile phone users, [[desktop widget]]s for quick reference by computer users, and customized weather feeds for individual websites. Cell phone customers could also receive local forecasts from TWC sent to their mobile handsets via [[Short message service|SMS]] by sending a [[text message]] with their [[ZIP code]] to 42278 (which spells "4cast"). The Weather Channel also provided weather forecasts for other online services including [[Yahoo!]].<ref>{{cite web|work=[[The Atlanta Journal-Constitution]]|url= http://weather.yahoo.com|title=CNN, Weather Channel win on the Web|author=Kristi E. Swartz|access-date=October 8, 2008}}</ref>

In addition, the Weather Channel maintained apps for the [[iPhone]], [[iPad]], [[Android (operating system)|Android]], [[Apple TV]], [[Kindle Fire]], and [[Windows]] mobile and tablet platforms. TWC formerly maintained two versions of its mobile applications: a free version that incorporates advertising and a pay version called "TWC Max" that does not feature advertising, [http://feedback.weather.com/knowledgebase/articles/279577-end-of-life-cancellation-notice-desktop-max the latter was discontinued in favor of an all ad-supported model on January 6, 2014]. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as [[social media]] related functions that track weather-related [[Twitter]] messages and allow users to send [[Facebook]] friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed ([https://www.twitter.com/twcbreaking @TWCBreaking], which also served as a [[hashtag]] usable for posts).

In July 2012, [[the Weather Company]] (former owner of the Weather Channel) purchased competing weather website [[Weather Underground (weather service)|Weather Underground]]. While the Weather Channel already had success with its own mobile apps, it planned to use Weather Underground's large network of digital forecasting and tracking websites to bolster its digital growth. Weather Underground operates separately from the Weather Channel and continues to provide its own forecasts, though its website incorporates some weather news and video content from TWC.<ref>{{cite web|url= http://www.wunderground.com/blog/JeffMasters/comment.html?entrynum=2143|title=Dr. Jeff Masters' WunderBlog : Wunderground.com sold to The Weather Channel Companies &#124; Weather Underground|publisher=[[Weather Underground (weather service)|Wunderground]]|date=July 2, 2012|access-date=September 22, 2012}}</ref>

The website weather.com and most of the Weather Channel's digital assets were sold to [[IBM]] in January 2016.<ref name="IBMpurchase" /> The Weather Channel as a television operation used [http://weloveweather.tv weloveweather.tv] but this website was shut down in 2023. {{Webarchive|url=https://web.archive.org/web/20201019160438/https://weloveweather.tv/ |date=October 19, 2020 }}. Company information can be found on [https://www.weathergroup.com weathergroup.com]