Editing Neon Genesis Evangelion (section)

==Merchandising==
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| quote = In Japan, ''Evangelion'' is an enormous content and merchandise industry with hundreds of millions of dollars in revenue. Images of its biomechanical Eva robots are on everything from coffee mugs to smartphones and even airplane wraps.
| source = — Tim Hornyak, ''CNET'' (July 16, 2013)<ref name= PacRim>{{cite web|last=Hornyak|first=Tim|date=July 16, 2013|title=Is 'Pacific Rim' a retelling of Japanese anime 'Evangelion'?|url=https://www.cnet.com/news/is-pacific-rim-a-retelling-of-japanese-anime-evangelion/|website=CNET|access-date=November 17, 2013|archive-url=https://web.archive.org/web/20180819051428/https://www.cnet.com/news/is-pacific-rim-a-retelling-of-japanese-anime-evangelion/|archive-date=August 19, 2018|url-status=live}}</ref>
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The popularity of ''Neon Genesis Evangelion'' extends to its merchandising, which exceeded $400&nbsp;million within two years of its release.<ref name="Wong 1996" /> The series has established itself greatly on the Japanese market, developing a varied range of products for adult consumers, such as cell phones,<ref name="verge-nervedition">{{cite web|title=Docomo shows off NERV edition SH-06D Evangelion phone|url=https://www.theverge.com/2012/4/3/2921799/evangelion-sh06d-ntt-docomo-anime-contents-expo|website=The Verge|date=April 3, 2012|access-date=June 16, 2014|archive-url=https://web.archive.org/web/20180719233845/https://www.theverge.com/2012/4/3/2921799/evangelion-sh06d-ntt-docomo-anime-contents-expo|archive-date=July 19, 2018|url-status=live}}</ref> laptop computers,<ref>{{cite book|first=Gilles|last=Poitras|title=Anime Essentials: Every Thing a Fan Needs to Know|publisher=Stone Bridge Press|year=2001|page=27|isbn=978-1-880656-53-2}}</ref> many soundtracks, DVDs,<ref>{{cite book|author=Sony Magazines|title=エヴァンゲリオン・クロニクル – Evangelion Chronicle|volume=1|publisher=DeAgostini Japan|pages=29–32|url=http://www.sonymagazines.jp/book/detail.php?goods=690601|archive-url=https://web.archive.org/web/20071112081659/http://www.sonymagazines.jp/book/detail.php?goods=690601|archive-date=November 12, 2007|url-status=dead}}</ref> [[action figure]]s, [[telephone cards]]{{sfn|Fujie|Foster|2004|p=142}} and an official set of [[Japanese yen|Japanese coins]].<ref>{{cite news|author=The Mainichi|url=https://mainichi.jp/english/articles/20200827/p2g/00m/0et/144000c|title=Coin sets celebrating 25 years of Evangelion to be issued|newspaper=The Mainichi|date=August 27, 2020|access-date=August 27, 2020|archive-url=https://web.archive.org/web/20200827171332/https://mainichi.jp/english/articles/20200827/p2g/00m/0et/144000c|archive-date=August 27, 2020|url-status=live}}</ref><ref>The coins can be viewed close-up at the Japan Mint site {{cite web|url=https://www3.mint.go.jp/front/commodity/0000/1202010204/|title=Evangelion 2020 Proof Coin Set|website=Japan Mint Online Shop|access-date=August 27, 2020|archive-date=October 1, 2020|archive-url=https://web.archive.org/web/20201001135135/https://www3.mint.go.jp/front/commodity/0000/1202010204/|url-status=live}}</ref> The stylized mecha design that would later earn praise for ''Evangelion'' was initially criticized by certain toy companies as being too difficult to manufacture,{{sfn|Fujie|Foster|2004|p=97}} with some expressing concern that models of the Evangelion ''mecha'' "would never sell."{{sfn|Takeda|2002|pp=166–167}} Eventually, [[Sega]] agreed to license all toy and video game sales.{{sfn|Takeda|2002|p=167}} At the time of the release of the Japanese film ''Death & Rebirth'' and ''The End of Evangelion'', estimated sales of ''Evangelion'' merchandise topped $300&nbsp;million,{{sfn|Fujie|Foster|2004|p=142}} of which 70% derived from sales of video and laser discs,<ref>{{cite web|title=Two Big Anime Movies this Summer!|url=http://www.acsys.com/~tallman/rebirth_e.html|archive-url=https://web.archive.org/web/20010210204056/http://www.acsys.com/~tallman/rebirth_e.html|archive-date=February 10, 2001|publisher=Nkkei Entertainment|access-date=November 29, 2015|date=August 1, 1997|url-status=dead}}</ref> soundtrack CDs, single CDs, computer software and the three-volume manga.{{sfn|Fujie|Foster|2004|p=142}}<ref>{{cite web|url=http://www.usagi.org/doi/seiyuu/tv/1997eva.html|title=Evangelion re-runs|last=Doi|first=Hitoshi|work=Usagi.org|date=March 8, 1997|access-date=November 29, 2015|archive-url=https://web.archive.org/web/20190130222728/http://www.usagi.org/doi/seiyuu/tv/1997eva.html|archive-date=January 30, 2019|url-status=live}}</ref>

The commercial exploitation of the series for the [[home video]] market achieved record sales and remained strong over a decade later.{{sfn|Macwilliams|2008|p=57}} The fame of the show has grown through home video sales, which exceeded two or three times the sales of other contemporary anime series and films.{{sfn|Tavassi|2012|p=259}} According to anime critic Guido Tavassi, the series contributed significantly to the spread of the DVD format in Japan and generated a considerable impact on the Japanese economy, calculated in billions of yen.{{sfn|Tavassi|2012|p=259}} In 2006, [[Matt Greenfield]] stated that the franchise had earned over {{US$|2 billion|long=no}}.<ref>{{cite speech|title=Evangelion – 10 years of Death and Re:Birth|first=Matt|last=Greenfield|author-link=Matt Greenfield|event=[[Tekkoshocon]] 2006|location=Pittsburgh, Pennsylvania|date=April 2, 2006|url=https://www.youtube.com/watch?v=ZJijaSv9pjs|minutes=3:56|access-date=June 16, 2018|archive-url=https://web.archive.org/web/20150711033043/https://www.youtube.com/watch?v=ZJijaSv9pjs|archive-date=July 11, 2015|url-status=live}}</ref> A 2007 estimate placed total sales of 6,000 related goods at over {{JPY|150 billion}}.<ref name="Sponichi">{{cite web|title=「ヱヴァ」総監督 劇場で"緊急声明"|url=http://www.sponichi.co.jp/entertainment/news/2007/02/12/02.html|archive-url=https://web.archive.org/web/20070214063924/http://www.sponichi.co.jp/entertainment/news/2007/02/12/02.html|archive-date=February 14, 2007|publisher=Sponichi Annex|access-date=September 7, 2013|date=February 12, 2007|url-status=dead}}</ref>{{sfn|Tavassi|2012|p=476}} By 2015, more than two million ''Evangelion'' pachinko and [[pachislot]] machines had been sold, generating {{JPY|700 billion}} in revenue.<ref>{{cite news|title=The Future of Fields|url=https://www.fields.biz/ir/e/investors/library/annual/online2015/coo_message.html|access-date=June 16, 2018|work=ONLINE ANNUAL REPORT 2015|publisher=Fields Corporation|archive-url=https://web.archive.org/web/20180617043451/http://www.fields.biz/ir/e/investors/library/annual/online2015/coo_message.html|archive-date=June 17, 2018|url-status=bot: unknown}}</ref>