Editing Jeans (section)

=== Market-share shift to activewear ===
In 2014, teens were buying more fashion and [[athleisure]] clothing  from brands such as [[Nike, Inc.|Nike]] and [[Lululemon]] over denim classics from brands like [[Abercrombie & Fitch]].<ref>{{cite web |url=http://www.businessinsider.com/how-teens-are-spending-money-2014-4 |title=How Teens Are Spending Money |website=Business Insider |date=April 9, 2014 |access-date=October 28, 2015 |archive-date=November 8, 2015 |archive-url=https://web.archive.org/web/20151108074914/http://www.businessinsider.com/how-teens-are-spending-money-2014-4? |url-status=live }}</ref> [[Activewear]] in 2014 comprised 28% of teens' apparel purchases, up from 6% in 2008. In 2014, Nike, Lululemon, [[Under Armour]], and [[Adidas]] were the most popular brands for athletic apparel among teen consumers. Fashion retailers have begun to adjust their offerings accordingly. Bloomberg reports that Levi's stuck to its core product (denim) instead of adapting to consumer trends. As a result, Levi's sales decreased from over US$7 billion to US$4.8 billion in 2015.<ref>{{cite web |author-first=Ashley |author-last=Lutz |url=http://www.aol.com/article/2015/10/11/a-longtime-american-wardrobe-staple-is-in-danger-of-extinction/21247712/ |title=A longtime American wardrobe staple is in danger of extinction |publisher=AOL |date=October 11, 2015 |access-date=October 28, 2015 |archive-date=October 30, 2015 |archive-url=https://web.archive.org/web/20151030095938/http://www.aol.com/article/2015/10/11/a-longtime-american-wardrobe-staple-is-in-danger-of-extinction/21247712/? |url-status=live }}</ref>

In February 2021, it was found that sales for [[athleisure]] had risen by 84% since March 2020 as a result of the COVID-19 lockdowns.<ref>{{Cite web |last=Bottomley |first=Tom |date=February 17, 2021 |title=Athleisure orders rise by 84% since start of pandemic |url=https://www.theindustry.fashion/athleisure-orders-rise-by-84-since-start-of-pandemic/ |access-date=October 20, 2022 |website=TheIndustry.fashion |language=en-GB |archive-date=October 20, 2022 |archive-url=https://web.archive.org/web/20221020145253/https://www.theindustry.fashion/athleisure-orders-rise-by-84-since-start-of-pandemic/ |url-status=live }}</ref>