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=== Acquired programming === ITV was originally very reliant on broadcasting American series, with westerns such as ''[[Gunsmoke]]'' and ''[[Rawhide (TV series)|Rawhide]]'' in particular being considerable successes for the network during its earlier years. Action drama ''[[The Fugitive (1963 TV series)|The Fugitive]]'' and sci-fi anthology ''[[The Twilight Zone (1959 TV series)|The Twilight Zone]]'' were also broadcast by various regions in the early 1960s, with ''[[Batman (TV series)|Batman]]'' and ''[[I Dream of Jeannie]]'' shown later on in the decade. Due to the varying schedules of many ITV regions, acquired content was not broadcast by some franchises. By the 1970s, most ITV regions were airing the likes of ''[[Hawaii Five-O (1968 TV series)|Hawaii Five-O]]'', ''[[Happy Days]]'', and ''[[The Brady Bunch]]''. 1972 also saw the beginning of ITV's daytime programmes at lunchtime, a slot that would become associated with the many Australian soap operas that were broadcast in the newly expanded schedule, including ''[[The Sullivans]]'' and ''[[The Young Doctors]]''. By the 1980s, more were added to the schedule, such as ''[[Sons and Daughters (Australian TV series)|Sons and Daughters]]'' and ''[[A Country Practice]]''. In primetime by the 1980s, ITV was broadcasting the likes of ''[[Hill Street Blues]]'' (which ITV began showing just one week after its debut on NBC in the United States) and ''[[L.A. Law]]''. It was also early in the decade when Australian evening soap opera ''[[Prisoner (TV series)|Prisoner: Cell Block H]]'' was bought by ITV, and was broadcast after ''News at Ten''. By 1982, Channel 4 had launched, and despite originally being related to ITV, it competed against its parent network to screen popular American programmes such as ''[[St. Elsewhere]]'' and ''[[Cheers]]'', although the latter did receive a single ITV broadcast as part of a night showcasing Channel 4 programmes. Both ''Hill Street Blues'' and ''L.A. Law'' had moved from ITV to Channel 4 by the end of their runs. A heavy emphasis on action, fantasy and science fiction series was also placed by ITV during this 1980s, with ''[[The A-Team]]'', ''[[Buck Rogers in the 25th Century (TV series)|Buck Rogers in the 25th Century]]'', and ''[[Airwolf]]'' being broadcast by the network, as well as the likes of ''[[Baywatch]]'' and ''[[SeaQuest DSV]]'' by the 1990s. ITV also picked up a glut of older-skewing CBS dramas through that period, including ''[[Murder, She Wrote]]'' and ''[[Dr. Quinn, Medicine Woman]]''. In February 1989, in tandem with the network launching its national weather forecast, and as part of a new early evening lineup which involved the shortening of Children's ITV, Australian soap ''[[Home and Away]]'' was acquired by ITV, particularly to compete with the success of rival Australian soap opera ''[[Neighbours]]'' on BBC One. ITV also broadcast ''[[Beverly Hills, 90210]]'' beginning in early 1991, in the same Saturday teatime slot that ''Baywatch'' had occupied, although some episodes were broadcast in later time slots. It moved to [[Sky One]] beginning with the third season. ITV reshuffled its daytime schedules in the Autumn of 1993, and just a few months prior, [[ITV Central|Central]] began broadcasting the New Zealand soap opera ''[[Shortland Street]]''. The revamp saw more ITV companies pick it up, with [[Scottish Television]] the only region to reject the series outright. Central also broadcast the Australian soap opera ''[[Echo Point]]'' around the same time, although no other franchises picked it up. ITV also aired a considerable amount of syndicated unscripted US programmes in daytime during the 90s, such as ''[[Judge Judy]]'' and ''[[The Jerry Springer Show]]''. By 1996, ITV had been quiet with US series in primetime, particularly as Channel 4 and Sky One increased the competition for securing the most popular US dramas and sitcoms. However, that summer, ITV debuted the primetime soap ''[[Savannah (TV series)|Savannah]]'', in a 9pm Friday slot. It was a considerable success for ITV's standards, and it became the highest rated new American series of that year. Despite this success, ITV moved the show for its second season, no longer networking the series and moving to late night slots. ITV tried again at broadcasting an American drama series in September 1997, with the ABC legal drama ''[[The Practice]]'', which ran in the same slot that ''Savannah'' had the year prior. It saw nowhere near the same levels of success, and was dropped by the network after just three episodes. It later resurfaced in late night before moving to BBC One in 2000. ITV attempted launching a Monday night block for American sitcoms in the post-''News at Ten'' slot in the autumn of 1998, with ''[[Veronica's Closet]]'' (which ITV beat Channel 4 for the rights to) followed by ''[[Dharma & Greg]]''.<ref>{{Cite web |date=1997-06-11 |title='Closet'-ed bidding |url=https://variety.com/1997/tv/news/closet-ed-bidding-1116679870/ |access-date=2024-06-24 |website=Variety |language=en-US}}</ref> After this failed to catch much steam, ITV all but pulled out from showing American programmes on the main network by the end of the decade, and it would prove to be the final time ITV aired US comedy on the main network. ITV made attempts during the mid 2000s to poach proven popular US shows such as the mystery comedy-drama ''[[Desperate Housewives]]'' and medical drama ''[[House (TV series)|House]]'' from Channel 4 and Five, respectively, but both shows ended up remaining on their incumbent rights holders.<ref>{{Cite news |date=2006-10-25 |title=Channel 4 ties up TV's Housewives |url=http://news.bbc.co.uk/2/hi/entertainment/6084226.stm |access-date=2024-06-24 |language=en-GB}}</ref><ref>{{Cite news |last=Conlan |first=Tara |date=2007-04-05 |title=ITV eyes up Five's House |url=https://www.theguardian.com/media/2007/apr/05/ITV.channel5 |access-date=2024-06-24 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> ITV were reportedly also interested in 2004 about acquiring the ''[[Friends]]'' spin-off ''[[Joey (TV series)|Joey]]'' but later denied such interest, and in 2007 were close to picking up ''Neighbours'' after the BBC declined to continue broadcasting it, although Five eventually won the rights to both programmes.<ref>{{Cite news |last=Deans |first=Jason |date=2004-06-25 |title=ITV joins Joey bidding war |url=https://www.theguardian.com/media/2004/jun/25/broadcasting.ITV1 |access-date=2024-06-24 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref><ref>{{Cite web |title=ITV no friend of Joey |url=https://www.c21media.net/news/itv-no-friend-of-joey/ |access-date=2024-06-24 |website=C21media |language=en-us}}</ref><ref>{{Cite news |last=Holmwood |first=Leigh |date=2007-04-12 |title=ITV and C5 eye up Neighbours |url=https://www.theguardian.com/media/2007/apr/12/broadcasting.bbc |access-date=2024-06-24 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> ITV returned to US programming in 2006, acquiring ''[[Six Degrees (TV series)|Six Degrees]]''.<ref>{{Cite web |title=ITV1 returns to US drama imports with Six Degrees |url=https://www.campaignlive.co.uk/article/itv1-returns-us-drama-imports-six-degrees/568053?utm_source=website&utm_medium=social |access-date=2024-06-24 |website=Campaign |language=en}}</ref> Initially it had been planned to air in a primetime slot in 2007, but ended up being shown in late nights in 2008. This could be due to the show being cancelled after its first season by original network [[American Broadcasting Company|ABC]] due to low ratings, despite high expectations and its slot following top-10 hit ''[[Grey's Anatomy]]''. It was also around this time that ''[[Supernatural (American TV series)|Supernatural]]'' and ''[[Dexter (TV series)|Dexter]]'', which ITV2 & ITV4 aired respectively, were given late night repeats on ITV1.<ref>{{Cite web |last=Guider |first=Elizabeth |date=2005-07-06 |title='Supernatural' sked |url=https://variety.com/2005/biz/markets-festivals/supernatural-sked-1117925525/ |access-date=2024-06-24 |website=Variety |language=en-US}}</ref><ref>{{Cite web |title=US serial killer show Dexter debuts with 1.9m on ITV1 |url=https://www.campaignlive.co.uk/article/us-serial-killer-show-dexter-debuts-19m-itv1/786961?utm_source=website&utm_medium=social |access-date=2024-06-24 |website=www.campaignlive.co.uk |language=en}}</ref> The following year, ITV acquired another US programme, fellow ABC series ''[[Pushing Daisies]]''. It debuted in 2008 in a Saturday evening slot and initially did well garnering 5.7 million viewers, although there were fan complaints when ITV chose to skip broadcasting the second episode, blaming football coverage, eventually releasing it on their website.<ref>{{Cite web |date=2008-04-15 |title=ITV drops 'Pushing Daisies' for football |url=https://www.digitalspy.com/tv/a93855/itv-drops-pushing-daisies-for-football/ |access-date=2024-06-24 |website=Digital Spy |language=en-GB}}</ref><ref>{{Cite news |last=Dowell |first=Ben |date=2008-05-28 |title=Pushing Daisies: ITV website to air 'missing' episode |url=https://www.theguardian.com/media/2008/may/28/itv.television |access-date=2024-06-24 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> The last attempt so far by ITV to broadcast acquired output in primetime was the TV adaption of ''[[Lethal Weapon (TV series)|Lethal Weapon]]'' in 2017, where it remained for all three seasons. As of 2024, most US acquired programming that ITV owns the UK rights to, such as ''[[Family Guy]]'', ''[[Bob's Burgers]]'', ''[[The O.C.]]'', ''[[Dawson's Creek]]'', ''[[Gilmore Girls]]'' and ''[[Superstore (TV series)|Superstore]]'' air on [[ITV2]], as opposed to the main ITV network.<ref>{{Cite web |title=What's on ITV2? |url=https://tv24.co.uk/channel/itv2/2024-10-14 |access-date=2024-10-12 |website=TV24.co.uk |language=en}}</ref>
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