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==Hindustani and Bollywood== The predominant Indian film industry [[Bollywood]], located in [[Mumbai]], [[Maharashtra]] uses Standard Hindi, colloquial Hindustani, [[Bombay Hindi]], [[Urdu]],<ref name="scienceandmediamuseum">{{cite web|title=Decoding the Bollywood poster|url=https://blog.scienceandmediamuseum.org.uk/decoding-the-bollywood-poster/|website=[[National Science and Media Museum]]|date=28 February 2013}}</ref> [[Awadhi language|Awadhi]], [[Rajasthani language|Rajasthani]], [[Bhojpuri language|Bhojpuri]], and [[Braj Bhasha]], along with [[Punjabi language|Punjabi]] and with the liberal use of [[English language|English]] or [[Hinglish]] in scripts and soundtrack lyrics. Film titles are often screened in three scripts: Latin, Devanagari and occasionally Perso-Arabic. The use of Urdu or Hindi in films depends on the film's context: historical films set in the [[Delhi Sultanate]] or [[Mughal Empire]] are almost entirely in Urdu, whereas films based on [[Hindu mythology]] or [[Middle kingdoms of India|ancient India]] make heavy use of Hindi with Sanskrit vocabulary. In recent years, [[Hindutva boycott of Bollywood films|boycotts]] have been launched against Bollywood films by [[Hindutva|Hindu nationalists]] partially on the basis that the films feature too much Urdu, with some critics employing the epithet "Urduwood".<ref>{{Cite web |title=Is the Hindu Nationalist 'Boycott Bollywood' Campaign Impacting the Box Office? |url=https://thediplomat.com/2022/09/is-hindu-nationalists-boycott-bollywood-campaign-impacting-the-box-office/ |access-date=2023-10-31 |website=thediplomat.com |language=en-US}}</ref><ref>{{Cite news |last1=Raj |first1=Kaushik |last2=Gurmat |first2=Sabah |date=2022-09-30 |title=Bollywood under siege as rightwing social media boycotts start to bite |language=en-GB |work=The Guardian |url=https://www.theguardian.com/film/2022/sep/30/bollywood-under-siege-as-rightwing-social-media-boycotts-start-to-bite |access-date=2023-10-31 |issn=0261-3077}}</ref><ref>{{Cite news |title=The siege of Bollywood |newspaper=The Economist |url=https://www.economist.com/books-and-arts/2021/02/25/the-siege-of-bollywood |access-date=2023-10-31 |issn=0013-0613}}</ref>
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