Editing Hindi cinema (section)

== Advertising ==
A number of Indian artists hand-painted movie billboards and posters. [[M. F. Husain]] painted film posters early in his career; human labour was found to be cheaper than printing and distributing publicity material.<ref name="paint">{{cite news|url=https://timesofindia.indiatimes.com/ahmedabad-times/a-different-canvas/articleshow/1027777.cms|title=A different canvas|work=[[The Times of India]]|date=21 February 2005|access-date=21 November 2008|author=Ramanan, Manju}}</ref> Most of the large, ubiquitous billboards in India's major cities are now created with computer-printed vinyl. Old hand-painted posters, once considered [[ephemera]], are collectible [[folk art]].<ref name="paint" /><ref>{{cite web| title = Collectors can make good money with old Bollywood posters| work = The Economic Times| url = https://articles.economictimes.indiatimes.com/2011-12-18/news/30529124_1_poster-art-movie-posters-poster-pasters| date = 18 December 2011| access-date = 20 August 2013| archive-date = 5 May 2013| archive-url = https://web.archive.org/web/20130505142422/http://articles.economictimes.indiatimes.com/2011-12-18/news/30529124_1_poster-art-movie-posters-poster-pasters| url-status = dead}}</ref><ref>{{cite web| title = 100 years of Indian cinema: Top 50 hand-painted Bollywood posters| url = https://ibnlive.in.com/news/100-years-of-indian-cinema-top-50-handpainted-bollywood-posters/389311-8-66.html| archive-url = https://web.archive.org/web/20130505105501/https://ibnlive.in.com/news/100-years-of-indian-cinema-top-50-handpainted-bollywood-posters/389311-8-66.html| url-status = dead| archive-date = 5 May 2013|publisher=CNN-IBN|date= 3 May 2013 | access-date = 20 August 2013}}</ref><ref name="PintoSippy2008">{{cite book|author1=Jerry Pinto|author-link1=Jerry Pinto|author2=Sheena Sippy|title=Bollywood Posters|url=https://books.google.com/books?id=V4frAAAAMAAJ|access-date=20 August 2013|year=2008|publisher=Thames & Hudson|isbn=978-0-500-28776-7}}</ref>

Releasing film music, or music videos, before a film's release may be considered a form of advertising. A popular tune is believed to help attract audiences.<ref>{{cite book|author1=Skelton, Tracey |author2=Allen, Tim |title=Culture and Global Change|url=https://archive.org/details/cultureglobalcha00skel |url-access=limited |year=1999|publisher=Routledge|isbn=978-0-415-13917-5|page=[https://archive.org/details/cultureglobalcha00skel/page/n281 269]}}</ref> Bollywood publicists use the Internet as a venue for advertising. Most bigger-budget films have a websites on which audiences can view trailers, stills and information on the story, cast, and crew.<ref>{{cite news|url=https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Bollywood-wakes-up-to-the-power-of-Web/articleshow/36007765.cms|archive-url=https://web.archive.org/web/20121023174923/https://articles.timesofindia.indiatimes.com/2003-01-31/news-interviews/27264956_1_small-budget-movies-producers-and-distributors-film|url-status=live|archive-date=23 October 2012|title=Bollywood wakes up to the power of Web|work=[[The Times of India]]|date=31 January 2003|access-date=21 November 2008|author=Ferrao, Dominic}}</ref> Bollywood is also used to advertise other products. [[Product placement]], used in Hollywood, is also common in Bollywood.<ref>{{cite web|url=https://www.indiantelevision.com/special/y2k3/valuecreation5.htm |title=Leo Entertainment capitalises on film placements |publisher=Indian Television |date=14 January 2003 |access-date=9 March 2013}}</ref>