Editing Focus on the Family (section)

===Football advertisements===
In 2010, Focus on the Family bought ad time during [[Super Bowl XLIV]] to air a commercial featuring [[Heisman Trophy]] winning [[Florida Gators football|Florida Gators]] [[quarterback]] [[Tim Tebow]] and his mother, Pam. In the ad, Pam described Tim as a "miracle baby" who "almost didn't make it into this world", and further elaborated that "with all our family's been through, we have to be tough" (after which Pam was promptly tackled by Tim). The ad directed viewers to the organization's website.<ref name="latimes-tebowhype">{{cite news|title=Tebow ad falls short of the hype|url=https://www.latimes.com/archives/la-xpm-2010-feb-08-la-na-tebow-abortion8-2010feb08-story.html|work=Los Angeles Times|access-date=January 19, 2014|first=Robin|last=Abcarian|date=February 8, 2010|archive-url=https://web.archive.org/web/20140221051659/http://articles.latimes.com/2010/feb/08/nation/la-na-tebow-abortion8-2010feb08|archive-date=February 21, 2014|url-status=live}}</ref><ref name="slate-tebowad"/>

Women's rights groups asked CBS not to air the then-unseen ad, arguing that it was divisive. [[Planned Parenthood]] released a video response of its own featuring fellow NFL player [[Sean James]].<ref name="nyorker-tebowdefense">{{cite magazine|last=Davidson|first=Amy|title=The Tebow Defense|url=https://www.newyorker.com/online/blogs/closeread/2010/02/the-tebow-defense.html|magazine=The New Yorker|access-date=January 19, 2014|archive-url=https://web.archive.org/web/20131007044752/http://www.newyorker.com/online/blogs/closeread/2010/02/the-tebow-defense.html|archive-date=October 7, 2013|url-status=live}}</ref><ref name="usatoday-pptebow">{{cite news|title=Planned Parenthood responds to Tim Tebow Super Bowl ad|url=http://usatoday30.usatoday.com/sports/football/nfl/2010-02-03-planned-parenthood-tim-tebow_N.htm|work=USA Today|access-date=January 19, 2014|first=Michael|last=McCarthy|date=February 4, 2010|archive-url=https://web.archive.org/web/20140202114303/http://usatoday30.usatoday.com/sports/football/nfl/2010-02-03-planned-parenthood-tim-tebow_N.htm|archive-date=February 2, 2014|url-status=live}}</ref> The claim that Tebow's family chose not to perform an abortion was also widely criticized; critics felt that the claim was implausible because it would be unlikely for doctors to recommend the procedure because abortion is illegal in the Philippines, where Tebow was born.<ref name="slate-tebowad">{{Cite news |url=http://www.salon.com/2010/01/28/super_bowl_ad/ |work=Salon |title=The truth behind Tebow's tale |first=Tracy |last=Clark-Flory |date=January 28, 2010 |access-date=January 16, 2012 |archive-url=https://web.archive.org/web/20120322161100/http://www.salon.com/2010/01/28/super_bowl_ad/ |archive-date=March 22, 2012 |url-status=live}}</ref><ref>{{Cite news |work=Huffington Post |title=Tim Tebow Super Bowl Ad May Be Based on Falsehood, Lawyer Claims |date=March 31, 2010 |url=https://www.huffingtonpost.com/2010/01/29/tim-tebow-super-bowl-ad-m_n_442808.html |first=Whitney |last=Snyder |access-date=January 16, 2012 |archive-url=https://web.archive.org/web/20111228205810/http://www.huffingtonpost.com/2010/01/29/tim-tebow-super-bowl-ad-m_n_442808.html |archive-date=December 28, 2011 |url-status=live}}</ref> CBS's decision to run the ad was also criticized for deviating from its past policy to reject advocacy-type ads during the Super Bowl, including ads by left-leaning groups such as [[People for the Ethical Treatment of Animals|PETA]], [[MoveOn.org]] and the [[United Church of Christ]] (which wanted to run an ad that was pro-[[same-sex marriage]]). However, CBS stated that "we have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue."<ref name="latimes-cbsad">{{cite news|title=CBS defends decision to run politically sensitive Tim Tebow ad during Super Bowl|url=https://www.latimes.com/archives/la-xpm-2010-jan-27-la-fi-ct-cbs27-2010jan27-story.html|work=Los Angeles Times|access-date=January 19, 2014|first=Meg|last=James|date=January 27, 2010|archive-url=https://web.archive.org/web/20110913195632/http://articles.latimes.com/2010/jan/27/business/la-fi-ct-cbs27-2010jan27|archive-date=September 13, 2011|url-status=live}}</ref>

Focus on the Family produced another commercial which ran during the second quarter of the January 14, 2012 [[Denver Broncos]]-[[New England Patriots]] AFC Divisional Playoff broadcast on CBS,<ref>Electra Draper, "The Denver Post", January 14, 2012, "{{cite web |url=http://www.denverpost.com/breakingnews/ci_19745058 |title=Focus on the Family unveils John 3:16 ad during Broncos game - the Denver Post |access-date=January 24, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120118024018/http://www.denverpost.com/breakingnews/ci_19745058 |archive-date=January 18, 2012}}", January 24, 2012</ref> featuring children reciting the Bible verse John 3:16.<ref>Focus on the Family, "John 3:16", January 14, 2012, "[https://focusonthefamily.webconnex.com/free-downloads?refcd=102307] {{Webarchive|url=https://web.archive.org/web/20120116020505/https://focusonthefamily.webconnex.com/free-downloads?refcd=102307|date=January 16, 2012}}", January 24, 2012</ref> The ad did not generate nearly the amount of controversy that surrounded the Super Bowl commercial. It did gain some national media attention, and president Jim Daly stated in a press release that its purpose was to "help everyone understand some numbers are more important than the ones on the scoreboard."<ref>Cathy Grossman, ''USA Today'', [http://content.usatoday.com/communities/gameon/post/2012/01/focus-on-family-has-another-tebow-related-commercial/1 "Focus on Family has another Tebow-related commercial"]. {{Webarchive|url=https://web.archive.org/web/20120118100331/http://content.usatoday.com/communities/gameon/post/2012/01/focus-on-family-has-another-tebow-related-commercial/1 |date=January 18, 2012}} January 24, 2012</ref>