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===Business and organizational use=== Email has been widely accepted by businesses, governments and non-governmental organizations in the developed world, and it is one of the key parts of an 'e-revolution' in workplace communication (with the other key plank being widespread adoption of highspeed [[Internet]]). A sponsored 2010 study on workplace communication found 83% of U.S. knowledge workers felt email was critical to their success and productivity at work.<ref>By Om Malik, GigaOm. "[https://gigaom.com/collaboration/is-email-a-curse-or-a-boon/ Is Email a Curse or a Boon?] {{webarchive|url=https://web.archive.org/web/20101204012735/https://gigaom.com/collaboration/is-email-a-curse-or-a-boon/ |date=2010-12-04 }}" September 22, 2010. Retrieved October 11, 2010.</ref> It has some key benefits to business and other organizations, including: ; Facilitating logistics : Much of the business world relies on communications between people who are not physically in the same building, area, or even country; setting up and attending an in-person meeting, [[telephone call]], or [[conference call]] can be inconvenient, time-consuming, and costly. Email provides a method of exchanging information between two or more people with no set-up costs and that is generally far less expensive than a physical meeting or phone call. ; Helping with synchronization : With [[Real-time computing|real time]] communication by meetings or phone calls, participants must work on the same schedule, and each participant must spend the same amount of time in the meeting or call. Email allows [[wikt:asynchrony|asynchrony]]: each participant may control their schedule independently. Batch processing of incoming emails can improve workflow compared to interrupting calls. ; Reducing cost : Sending an email is much less expensive than sending postal mail, or [[long distance telephone call]]s, [[telex]] or [[telegrams]]. ; Increasing speed : Much faster than most of the alternatives. ; Creating a "written" record : Unlike a telephone or in-person conversation, email by its nature creates a detailed written record of the communication, the identity of the sender(s) and recipient(s) and the date and time the message was sent. In the event of a [[contract]] or [[legal dispute]], saved emails can be used to prove that an individual was advised of certain issues, as each email has the date and time recorded on it. ; Possibility of auto-processing and improved distribution : As well pre-processing of customer's orders or addressing the person in charge can be realized by automated procedures. ====Email marketing==== [[Email marketing]] via "[[opt-in email|opt-in]]" is often successfully used to send special sales offerings and new product information.<ref>{{cite journal | last1 = Martin | first1 = Brett A. S. | last2 = Van Durme | first2 = Joel | last3 = Raulas | first3 = Mika | last4 = Merisavo | first4 = Marko | year = 2003 | title = E-mail Marketing: Exploratory Insights from Finland | url = https://www.basmartin.com/wp-content/uploads/2010/08/Martin-et-al-2003.pdf | journal = Journal of Advertising Research | volume = 43 | issue = 3 | pages = 293β300 | doi = 10.1017/s0021849903030265 | doi-broken-date = November 19, 2024 | url-status = live | archive-url = https://web.archive.org/web/20121021150626/https://www.basmartin.com/wp-content/uploads/2010/08/Martin-et-al-2003.pdf | archive-date = 2012-10-21 | issn=0021-8499}}</ref> Depending on the recipient's culture,<ref>{{cite web|url=https://www.computerworld.com/article/2467778/endpoint-security/spam-culture--part-1--china.html|title=Spam culture, part 1: China|first=Amir|last=Lev|url-status=live|archive-url=https://web.archive.org/web/20161110174233/https://www.computerworld.com/article/2467778/endpoint-security/spam-culture--part-1--china.html|archive-date=2016-11-10|date=2009-10-02}}</ref> email sent without permission—such as an "opt-in"—is likely to be viewed as unwelcome "[[email spam]]".
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