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==Economy== {{Main|Economy of Atlanta}} [[File:Coca Cola Building from condo buidling at Peachtree St and North Ave.JPG|thumb|upright|[[The Coca-Cola Company]] world headquarters]] [[File:Norfolk Southern Headquarters, Atlanta 1.jpg|thumb|[[Norfolk Southern Railway]] headquarters]] With a GDP of $385 billion,<ref name=gdp2017>{{cite news|url=https://www.bea.gov/system/files/2018-09/gdp_metro0918_0.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://www.bea.gov/system/files/2018-09/gdp_metro0918_0.pdf |archive-date=October 9, 2022 |url-status=live|title=Gross Domestic Product by Metropolitan Area, 2017|publisher=[[Bureau of Economic Analysis]]|access-date=September 2, 2018|date=September 20, 2018}}</ref> the [[Atlanta metropolitan area]]'s economy is the [[List of cities by GDP|8th-largest in the country and the 15th-largest in the world]]. Corporate operations play a major role in Atlanta's economy, as the city claims the nation's third-largest concentration of [[Fortune 500]] companies (tied for third with [[Chicago]]).<ref>{{cite web|url=https://www.georgia.org/newsroom/blogs/georgia-companies-make-2020-fortune-500-and-1000-rankings#:~:text=The%20City%20of%20Atlanta%20is,%2C%20Georgia%2C%20Primerica%2C%20Inc.|title=Georgia companies make up 2020 Fortune 500 and 1000 rankings|website=Georgia.org|access-date=February 5, 2023}}</ref><ref>{{cite web|url=https://saportareport.com/atlanta-region-maintains-its-spot-as-a-fortune-500-hq-city/columnists/mariasmetro/maria_saporta/|title=Atlanta region maintains its spot as a Fortune 500 HQ city|last=Saporta|first=Maria|date=June 7, 2021|website=saportareport.com|access-date=February 5, 2023}}</ref> It also hosts the global headquarters of several corporations such as [[The Coca-Cola Company]],<ref>{{Cite web|url=https://www.coca-colacompany.com/careers/who-we-are/locations|title=Locations: Our home in Atlanta|website=[[The Coca Cola Company]]|access-date=August 12, 2022}}</ref> [[The Home Depot]],<ref>{{cite web|url=https://www.homedepot.com/|title=The Official website of Home Depot|website=[[The Home Depot]]|access-date=February 5, 2023}}</ref> [[Delta Air Lines]],<ref>{{Cite web|url=https://www.delta.com/us/en/legal/imprint|title=Imprint – Delta Air lines|website=delta.com|publisher=[[Delta Air Lines]]|access-date=August 12, 2022}}</ref> [[Arby's]],<ref>{{cite web|url=https://www.arbys.com/about-us/|title=About Arby's: Who We Are And What We Do|website=[[Arby's]]|access-date=June 26, 2022}}</ref> [[AT&T Mobility]],<ref>{{cite web|url=https://www.att.com/wireless/|title=Explore AT&T Wireless|website=att.com|access-date=February 8, 2023}}</ref> [[Georgia-Pacific]],<ref>{{cite web|url=https://www.gp.com/about-us/|title=Overview – Georgia Pacific|website=gp.com|access-date=February 8, 2023}}</ref> [[Chick-fil-A]],<ref>{{cite web|url=https://www.chick-fil-a.com/about/who-we-are|title=Who we are – More Than The Original Chicken Sandwich|website=[[Chick-fil-A]]|access-date=June 26, 2022}}</ref> [[Church's Chicken]],<ref>{{cite web|url=https://www.churchs.com/contact/|title=Contact Us|website=churchs.com|publisher=[[Church's Chicken]]|access-date=February 5, 2023}}</ref> [[Dunkin' Donuts]],<ref>{{cite web|url=https://www.wsbtv.com/news/atlanta-based-company-buys-dunkin-donuts-11-billion/7MU62R6HZZEXVIQC6VNVYNXWQQ/|title=Atlanta-based company buys Dunkin' Donuts for $11.3 billion|date=October 31, 2020|website=WSBTV.com|access-date=February 5, 2023}}</ref> [[Norfolk Southern Railway]],<ref>{{cite web|url=http://www.nscorp.com/content/nscorp/en/news/norfolk-southern-opens-new-headquarters-building-in-atlanta.html|title=Norfolk Southern opens new headquarters building in Atlanta|date=November 10, 2021|website=[[Norfolk Southern]]|access-date=February 5, 2023}}</ref> [[Mercedes-Benz USA]],<ref>{{cite web|url=https://www.mbusa.com/en/legal-notices/privacy-statement|title=Contact us: Mercedes-Benz USA|website=[[Mercedes-Benz]]|access-date=June 26, 2022}}</ref> [[NAPA Auto Parts]], [[Papa Johns]],<ref>{{cite web|url=https://ir.papajohns.com/news-releases/news-release-details/papa-johns-new-atlanta-headquarters-headed-three-ballpark-center|title=Papa John's New Atlanta Headquarters Headed to Three Ballpark Center in the Battery Atlanta|date=November 17, 2020|website=[[Papa John's]]|access-date=February 8, 2023|archive-date=February 8, 2023|archive-url=https://web.archive.org/web/20230208215354/https://ir.papajohns.com/news-releases/news-release-details/papa-johns-new-atlanta-headquarters-headed-three-ballpark-center|url-status=dead}}</ref> [[Porsche AG]],<ref>{{cite web|url=https://newsroom.porsche.com/en/company/porsche-experience-center-headquarters-atlanta-11000.html|title=Porsche opens new headquarters in Atlanta|date=August 5, 2015|website=newsroom.porsche.com|publisher=[[Porsche AG]]|access-date=February 8, 2023}}</ref> [[Newell Brands]], [[Rollins, Inc.]], [[Marble Slab Creamery]], and [[United Parcel Service|UPS]].<ref>{{Cite web|url=https://about.ups.com/us/en/contact-us.html|title=Contact Us – About UPS|publisher=[[United Parcel Service|UPS]]|access-date=August 12, 2022}}</ref> Over 75% of [[Fortune 1000]] companies conduct business operations in the city's metro area, and the region hosts offices of over 1,250 multinational corporations.<ref>{{cite web|url=https://money.cnn.com/magazines/fortune/fortune500/2011/cities/|title=Fortune 500 2011: Cities with most companies|website=Fortune}}</ref> Many corporations are drawn to the city by its educated workforce; {{As of|2014|lc=y}}, 45% of adults aged 25 or older residing in the city have at least four-year college degrees, compared to the national average of 28%.<ref>{{cite web|url=http://factfinder.census.gov/bkmk/table/1.0/en/ACS/14_5YR/S1501/1600000US1304000|title=Educational Attainment 2010–2014 American Community Survey 5-Year Estimates Atlanta, Georgia|publisher=U.S. Census Bureau|access-date=September 9, 2016|archive-url=https://archive.today/20200213101435/http://factfinder.census.gov/bkmk/table/1.0/en/ACS/14_5YR/S1501/1600000US1304000|archive-date=February 13, 2020|url-status=dead}}</ref><ref>{{cite web|url=http://factfinder.census.gov/bkmk/table/1.0/en/ACS/10_5YR/S1501/0100000US1600000US1304000|title=Educational Attainment 2010–2014 American Community Survey 5-Year Estimates U.S|publisher=U.S. Census Bureau|access-date=September 9, 2016}}{{dead link|date=February 2017}}</ref><ref>{{cite web|url=https://economix.blogs.nytimes.com/2010/03/09/betting-on-Atlanta/|title=Betting on Atlanta|work=[[The New York Times]] |first=Edward L.|last=Glaeser|date=March 9, 2010 }}</ref> Atlanta was born as a railroad town, and [[logistics]] continue to represent an important part of the city's economy to this day. In 2021, major freight railroad [[Norfolk Southern]] moved their headquarters to Atlanta,<ref>{{cite web |title=Norfolk Southern opens new Atlanta headquarters |url=https://www.railjournal.com/regions/north-america/norfolk-southern-opens-new-atlanta-headquarters/ |website=International Railway Journal |date=November 14, 2021 |publisher=Simmons-Boardman Publishing, Inc. |access-date=February 26, 2024 |ref=Norfolk Southern HQ}}</ref> and the city hosts major [[classification yard]]s for Norfolk Southern and [[CSX Transportation|CSX]]. [[Hartsfield–Jackson Atlanta International Airport]] is the [[world's busiest airport]],<ref>{{cite web |title=THE BUSIEST AIRPORTS OF 2023 |url=https://www.oag.com/busiest-airports-world-2023 |website=oag.com |publisher=OAG |access-date=February 26, 2024 |ref=Busiest Airport}}</ref> and the headquarters of [[Delta Air Lines]]. Delta operates the world's largest airline hub at Hartsfield-Jackson and is metro Atlanta's largest employer.<ref>{{cite web |last1=Conn |first1=Patsy |title=Atlanta's 25 Largest Employers |url=https://www.bizjournals.com/atlanta/subscriber-only/2023/07/14/atlantas-25-largest-employers.html |website=Atlanta Business Chronicle |publisher=American City Business Journals |access-date=February 26, 2024 |ref=Largest Employers 2022}}</ref> [[United Parcel Service|UPS]], the world's largest courier company, operates an air cargo hub at Hartsfield-Jackson, and has their headquarters in neighboring [[Sandy Springs, Georgia|Sandy Springs]]. Media is also an important aspect of Atlanta's economy. In the 1980s, media mogul [[Ted Turner]] founded the [[Cable News Network]] (CNN), [[TNT (American TV network)|Turner Network Television]] (TNT),<ref>{{cite web|url=https://www.tntdrama.com/|title=TNT Home Page|website=tntdrama.com|access-date=February 8, 2023}}</ref> [[HLN (TV network)|HLN]] (HLN), [[Turner Classic Movies]] (TCM), [[The Cartoon Network, Inc.]] and its [[Cartoon Network|namesake television network]], [[TruTV]] (truTV) and the [[Turner Broadcasting System]] (TBS) in the city.<ref>{{Cite web|url=https://www.cnn.com/about|title=About CNN Digital|publisher=[[CNN]]|access-date=August 12, 2022}}</ref> Around the same time, [[Cox Enterprises]], now the nation's third-largest [[cable television]] service and the publisher of over a dozen American newspapers, moved its headquarters to the city.<ref name="CoxHQ">{{cite web|title=Atlanta Headquarters|url=https://www.cox.com/aboutus/headquarters.html|website=cox.com|publisher=Cox Communications, Inc.|access-date=February 6, 2017|url-status=dead|archive-url=https://web.archive.org/web/20170128174133/https://www.cox.com/aboutus/headquarters.html|archive-date=January 28, 2017}}</ref> Notable sports networks headquartered in Atlanta include [[TNT Sports (United States)|TNT Sports]], [[NBA TV]], [[Bally Sports South]], and [[Bally Sports Southeast]].<ref>{{cite web|url= https://www.ballysports.com/south/|title=South & Southeast|website=ballysports.com|publisher=[[Bally Sports]]|access-date=February 5, 2023}}</ref><ref>{{cite web|url=https://warnermediaforbrands.com/brands/turner-sports|title=Turner Sports|website=WarnerMedia For Brands|publisher=[[WarnerMedia]]|access-date=February 5, 2023|archive-date=February 3, 2023|archive-url=https://web.archive.org/web/20230203214225/https://warnermediaforbrands.com/brands/turner-sports|url-status=dead}}</ref> [[The Weather Channel]] is also based just outside of the city in suburban [[Cobb County]].<ref>{{cite web|url=https://weather.com/|title=The Official website of The Weather Channel|website=weather.com|publisher=[[The Weather Channel]]|access-date=April 23, 2022}}</ref> [[Information technology]] (IT) has become an increasingly important part of Atlanta's economic output, earning the city the nickname the "[[Silicon peach]]". {{As of|2013}}, Atlanta contains the fourth-largest concentration of IT jobs in the US, numbering 85,000+. The city is also ranked as the sixth fastest-growing for IT jobs, with an employment growth of 4.8% in 2012 and a three-year growth near 9%, or 16,000 jobs. Companies are drawn to Atlanta's lower costs and educated workforce.<ref>{{cite magazine|url=https://www.forbes.com/sites/joelkotkin/2013/05/23/the-cities-winning-the-battle-for-information-jobs/ |title=The Cities Winning The Battle For Information Jobs |magazine=Forbes |date=April 18, 2012 |access-date=June 2, 2013 |first=Joel |last=Kotkin}}</ref><ref>{{cite news|url=http://www.bizjournals.com/atlanta/print-edition/2011/10/28/growing-our-region-as-high-tech-hub.html |title=Growing our region as high-tech hub |publisher=Atlanta Business Chronicle |first1=Donna |last1=Hyland |url-access=subscription |date=October 28, 2011 |access-date=June 2, 2013 |url-status=live |archive-url=https://web.archive.org/web/20140420052048/http://www.bizjournals.com/atlanta/print-edition/2011/10/28/growing-our-region-as-high-tech-hub.html?page=all |archive-date= April 20, 2014 }}</ref><ref>{{cite web|author= tsabulis |first2= J. Ed |last2=Marston |first3=Sam |last3=Williams |url=http://blogs.ajc.com/atlanta-forward/2012/12/19/technology-thriving/ |title=Technology thriving {{pipe}} Atlanta Forward |publisher=Blogs.ajc.com |date=December 19, 2012 |access-date=June 2, 2013 |archive-url=https://web.archive.org/web/20121224082302/http://blogs.ajc.com/atlanta-forward/2012/12/19/technology-thriving/ |archive-date=December 24, 2012 }}</ref><ref>{{cite web |url=http://www.11alive.com/news/local/story.aspx?storyid=295449 |archive-url=https://archive.today/20130616031235/http://www.11alive.com/news/local/story.aspx?storyid=295449 |url-status=dead |archive-date=June 16, 2013 |title=Atlanta becoming Southeast "Silicon Valley" |publisher=11alive.com |date=June 6, 2013 |access-date=June 10, 2013 }}</ref> Recently, Atlanta has been the [[Economy of Atlanta#Film and television|center for film and television production]], largely because of the [[Georgia Department of Economic Development#Georgia Entertainment Industry Investment Act|Georgia Entertainment Industry Investment Act]], which awards qualified productions a transferable income tax credit of 20% of all in-state costs for film and television investments of $500,000 or more.<ref name=TVfilm>{{cite news |last1=Watson |first1=Andrea V. |title=Georgia Ranks No. 1 In Film Production With Perry, 'Ozark,' More |url=https://patch.com/georgia/atlanta/georgia-ranks-number-1-film-production |access-date=August 9, 2020 |work=[[Patch (website)|Patch]] |publisher=Patch Media |date=August 4, 2020|archive-url= https://web.archive.org/web/20200809194131/https://patch.com/georgia/atlanta/georgia-ranks-number-1-film-production|archive-date= August 9, 2020}}</ref><ref name=ded>{{cite web|url=https://www.georgia.org/industries/film-entertainment/georgia-film-tv-production/resources-frequently-asked-questions|archive-url=https://web.archive.org/web/20120213175803/http://www.georgia.org/GeorgiaIndustries/Entertainment/FilmTV/Pages/FilmFacts.aspx|url-status=dead|title=Film in Georgia |archive-date=February 13, 2012|website=Georgia Department of Economic Development}}</ref> Film and television production facilities based in Atlanta include [[Turner Entertainment|Techwood Studios]], [[Pinewood Atlanta Studios]], [[Tyler Perry Studios]], [[Williams Street]] Productions, and the [[EUE/Screen Gems]] soundstages. Film and television production injected $9.5 billion into Georgia's economy in 2017, with Atlanta garnering most of the projects.<ref>{{cite web|url=https://www.bizjournals.com/atlanta/news/2017/07/10/georgias-film-industry-generates-9-5-billion.html|title=Georgia's film industry generates $9.5 billion economic impact in fiscal 2017|date=July 10, 2017|work=Atlanta Business Chronicle|access-date=September 28, 2018}}</ref> Atlanta has emerged as the all-time most popular destination for film production in the United States and one of the 10 most popular destinations globally.<ref name=TVfilm/><ref name=10Ho>{{cite web|last1=Ho|first1=Rodney|title=Atlanta is the 10th most popular city for TV and film production in the world|url=https://www.myajc.com/blog/radiotvtalk/atlanta-the-10th-most-popular-city-for-and-film-production-the-world/priYfHYxkBJjGGL2b2XlQL/|website=myajc.com|publisher=Cox Media Group|access-date=July 1, 2018}} [https://www.ajc.com/blog/radiotvtalk/atlanta-the-10th-most-popular-city-for-and-film-production-the-world/priYfHYxkBJjGGL2b2XlQL/ Alt URL]</ref> Compared to other American cities, Atlanta's economy was disproportionately affected by the [[Great Recession]], with the city's economy being ranked 68th among 100 American cities in a September 2014 report due to an elevated unemployment rate, declining real income levels, and a depressed housing market.<ref>{{cite web|url=http://www.brookings.edu/research/interactives/metromonitor#/M12060|archive-url=https://web.archive.org/web/20121029021850/http://www.brookings.edu/research/interactives/metromonitor|url-status=dead|archive-date=October 29, 2012|title= "Metro Monitor – September 2014 – Atlanta – Sandy Springs – Marietta Georgia", Brookings Institution|date=September 26, 2014}}</ref><ref>{{cite news|url=https://www.ajc.com/news/local/business-boosters-admit-atlanta-crisis-amid-effort-boost-city-economy/hfG5Euk2RNKOvIxONQi5gN/|title=Business boosters admit Atlanta in 'crisis' amid effort to boost city's economy| author=Bluestein, Greg | date=June 25, 2012 | newspaper=Atlanta Journal-Constitution | access-date=June 4, 2021 }}</ref><ref>{{cite news|url=https://www.ajc.com/opinion/new-olympic-moment/S3UWICR2OFHP3NBB3CSDQZ4P5U/|title=New Olympic moment|access-date=June 4, 2021 |author=Leinberger, Christopher B. | date=May 28, 2012 | newspaper=Atlanta Journal-Constitution }}</ref><ref>{{cite news|url=https://www.ajc.com/news/opinion/hotlanta-isn-what-once-was/ImxwAjPHGPO6u8gz3nNecP/|title='Hotlanta' isn't what it once was|access-date=June 4, 2021 |date=January 25, 2012 | author=Leinberger, Christopher B. | newspaper=Atlanta Journal-Constitution }}</ref> From 2010 to 2011, Atlanta saw a 0.9% contraction in employment and plateauing income growth at 0.4%. Although unemployment had decreased to 7% by late 2014, this was still higher than the national unemployment rate of 5.8%.<ref>{{cite web|url=http://www.bizjournals.com/atlanta/morning_call/2014/11/metro-atlanta-unemployment-rate-falls-to-7-percent.html|title=Metro Atlanta unemployment rate falls to 7 percent|date=November 27, 2014|work=Atlanta Business Chronicle|access-date=June 12, 2015}}</ref> Atlanta's housing market has also struggled, with home prices dropping by 2.1% in January 2012, reaching levels not seen since 1996. Compared with a year earlier, the average home price in Atlanta plummeted to 17.3% in February 2012, thus becoming the largest annual drop in the history of the index for any American or global city.<ref>{{cite web|url=https://finance.yahoo.com/news/us-home-prices-drop-6th-130235133.html|title= "US home prices drop for 6th straight month", Christopher s. Rugaber, Associated Press|date=April 24, 2012|work=Yahoo Finance|access-date=October 28, 2014}}</ref><ref>{{cite news|url=https://www.nytimes.com/2012/02/01/business/economy/in-atlanta-housing-woes-reflect-nations-economic-pain.html |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2012/02/01/business/economy/in-atlanta-housing-woes-reflect-nations-economic-pain.html |archive-date=January 1, 2022 |url-access=limited|title=In Atlanta, Housing Woes Reflect Nation's Pain|date=February 1, 2012|work=The New York Times}}{{cbignore}}</ref> The decline in home prices prompted some economists to deem Atlanta the worst housing market in the nation at the height of the depression.<ref>{{cite web|url=http://www.businessinsider.com/atlanta-is-the-worst-housing-market-in-the-country-2012-3|title= Presenting: The Worst Housing Market in the Country |last=Platt|first=Eric|date=March 27, 2012|work=Business Insider|access-date=October 28, 2014}}</ref> Nevertheless, the city's real estate market has resurged since 2012, so much median home value and rent growth significantly outpaced the national average by 2018, thanks to a rapidly-growing regional economy.<ref>{{cite news|url=https://www.myajc.com/business/atlanta-rent-growth-among-nation-fastest/fZ7DCMDwjEjiH004ZqzP1L/|title= Atlanta rent growth among nation's fastest |last=Kanell|first=Michael|date=March 26, 2018|work=[[The Atlanta Journal-Constitution]]|access-date=September 29, 2018}}</ref><ref>{{cite web|url=https://atlanta.curbed.com/2018/4/17/17247758/atlanta-housing-prices-sales-remax|title= Atlanta housing price gains have (yikes) nearly doubled national average |last=Green|first=Josh|date=April 17, 2018|publisher=[[Curbed]]|access-date=September 29, 2018}}</ref><ref>{{cite web|url=https://www.ajc.com/news/local/atlanta-named-among-america-fastest-growing-economies-new-ranking/uT3CYl472BJckpY8liW57J/|title= Atlanta named among America's fastest-growing economies in new ranking|last=Pirani|first=Fiza|date=October 3, 2017|work=[[The Atlanta Journal-Constitution]]|access-date=September 29, 2018}}</ref>
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