Editing Asda (section)

===George stores===
In 2004, the George clothing brand was extended to a number of standalone George stores on the high street; the first George standalone store to open was in Preston. In 2008, all George standalone stores were closed due to high rental costs resulting in low profitability.<ref>{{cite news| url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2785581/Asda-calls-it-a-day-for-George.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2785581/Asda-calls-it-a-day-for-George.html |archive-date=12 January 2022 |url-access=subscription |url-status=live | location=London | work=The Daily Telegraph | first=James | last=Hall | title=Asda calls it a day for George | date=5 March 2008}}{{cbignore}}</ref>

In 2011, Asda announced its intention to establish a small number of pilot George stores.<ref>{{cite web|url=http://your.asda.com/archives/press-centre/05/2011|title=News & Blogs|access-date=25 July 2015|archive-date=2 July 2015|archive-url=https://web.archive.org/web/20150702103053/http://your.asda.com/archives/press-centre/05/2011|url-status=live}}</ref> In January 2012 Asda announced that it had agreed to terms with two franchise partners to open international George stores. Through the agreement with SandpiperCI, based in the Channel Islands, the company will be responsible for opening George franchises in both Jersey and Guernsey, and through the Azadea Group, headquartered in Beirut, Lebanon, the George franchise stores would open in the Middle East.<ref>{{cite web|url=http://your.asda.com/archives/press-centre/01/2012|title=News & Blogs|access-date=25 July 2015|archive-date=13 July 2015|archive-url=https://web.archive.org/web/20150713103636/http://your.asda.com/archives/press-centre/01/2012|url-status=dead}}</ref>

In May 2025, Asda revived the George Store brand, with the pilot store opening in the Crown Point Retail Park in Leeds. The shopping unit was previously occupied by Asda Living and was refurbished in April 2025 for the new George branding. Asda also announced this store will be run as a trial with a vision to rebrand all Asda Living stores dependent on its success.<ref>{{Cite web |date=28 April 2025 |title=Asda announces Leeds as location for the first stand-alone 'George' concept store |url=https://corporate.asda.com/newsroom/2025/28/04/asda-announces-leeds-as-location-for-the-first-stand-alone-george-concept-store |access-date=10 May 2025 |website=Asda Corporate}}</ref> The new store format also includes a rebranded Asda Kitchen Café which is intended to replace all existing in-store cafés eventually.<ref>{{Cite web |last= |first= |title=First look: inside Asda’s new standalone George store |url=https://www.thegrocer.co.uk/analysis-and-features/first-look-inside-asdas-new-standalone-george-store/704301.article |access-date=2025-05-10 |website=The Grocer |language=en}}</ref>