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==Graphic arts== <gallery mode="packed" heights="200"> File:Bakst Nizhinsky.jpg|Program design for ''Afternoon of a Faun'' by [[Léon Bakst]] for [[Ballets Russes]] (1912) File:Vanity Fair cover by Georges Lepape 1919.jpg|A ''[[Vanity Fair (American magazine 1913–1936)|Vanity Fair]]'' cover by [[Georges Lepape]] (1919) File:Weinold Reiss - Drawing in two colors.jpg|''Interpretation of Harlem Jazz I'' by [[Winold Reiss]] ({{circa|1920}}) File:Erté Harpers Bazar cover Feb 1922.jpg|Cover of ''[[Harper's Bazaar]]'' by [[Erté]] (1922) File:Brightest London is best reached by Underground, subway poster, 1924.jpg|[[London Underground]] poster by [[Horace Taylor (artist)|Horace Taylor]] (1924) File:Moulin Rouge Music-Hall.jpg|[[Moulin Rouge]] poster by [[Charles Gesmar]] (1925) File:Wear Jewelry - You Will Win (1925) (6966582539).jpg|''Wear Jewelry - You Win'' by [[Ludwig Hohlwein]] (circa 1930) File:JesterCoverGWBridge.jpg|Cover of the [[Jester of Columbia|''Jester'']] of [[Columbia University|Columbia]], unattributed (1931) </gallery> The Art Deco style appeared early in the graphic arts, in the years just before World War I. It appeared in Paris in the posters and the costume designs of Léon Bakst for the Ballets Russes, and in the catalogues of the fashion designers Paul Poiret.<ref>{{cite web| url = https://archive.org/details/robesdePaulPoir00Irib| title = Paul Iribe, ''Les robes de Paul Poiret'', 1908| year = 1908}}</ref> The illustrations of [[Georges Barbier]], and [[Georges Lepape]] and the images in the fashion magazine ''La Gazette du bon ton'' perfectly captured the elegance and sensuality of the style. In the 1920s, the look changed; the fashions stressed were more casual, sportive and daring, with the woman models usually smoking cigarettes. American fashion magazines such as ''[[Vogue (magazine)|Vogue]]'', ''[[Vanity Fair (magazine)|Vanity Fair]]'' and ''[[Harper's Bazaar]]'' quickly picked up the new style and popularized it in the United States. It also influenced the work of American book illustrators such as Rockwell Kent. In Germany, the most famous poster artist of the period was [[Ludwig Hohlwein]], who created colourful and dramatic posters for music festivals, beers, and, late in his career, for the Nazi Party.{{Sfn|Duncan|1988|pages=148–150}} During the Art Nouveau period, posters usually advertised theatrical products or cabarets. In the 1920s, travel posters, made for steamship lines and airlines, became extremely popular. The style changed notably in the 1920s, to focus attention on the product being advertised. The images became simpler, precise, more linear, more dynamic, and were often placed against a single-color background. In France, popular Art Deco designers included Charles Loupot and [[Paul Colin (artist)|Paul Colin]], who became famous for his posters of American singer and dancer [[Josephine Baker]]. Jean Carlu designed posters for Charlie Chaplin movies, soaps, and theatres; in the late 1930s he emigrated to the United States, where, during the World War, he designed posters to encourage war production. The designer [[Charles Gesmar]] became famous making posters for the singer [[Mistinguett]] and for [[Air France]]. Among the best-known French Art Deco poster designers was [[Cassandre (artist)|Cassandre]], who made the celebrated poster of the ocean liner SS ''Normandie'' in 1935.{{Sfn|Duncan|1988|pages=148–150}} In the 1930s a new genre of posters appeared in the United States during the Great Depression. The Federal Art Project hired American artists to create posters to promote tourism and cultural events.
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