Editing Amoco (section)

==Brand relaunch==
<!-- NOTE TO EDITORS: a BRAND is not a company or division.  Please see [[Template:Infobox brand]] for more information. -->
{{Infobox brand
| name           = Amoco (brand)
| logo           = Amoco-NewLogo.png
| logo_size   = 150
| image          = Skinker Amaco (52786283882).jpg
| image_upright  = 
| alt            = 
| caption        = Amoco gas station in St. Louis, 2023
| producttype    = [[filling station|Service stations]]
| currentowner   = [[BP]]
| country        = [[United States]]
| introduced     = {{start date and age|1998}} 
| discontinued   = 
| related        = 
| markets        = Eastern United States
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = 
}}
It was announced on October 10, 2017, that BP would bring the Amoco name back, after an absence of almost a decade.<ref>{{cite press release |title=BP Brings Back Amoco Brand for US Fuel Network |url=https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html |work=[[BP|BP United States]] |date=2017-10-10 |archive-url=https://web.archive.org/web/20171011233118/https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html |archive-date=2017-10-11 |url-status=dead}}</ref> BP had said the first station would relaunch in 2017. Its intention for relaunching the name was to capture more of the U.S. fuel industry.<ref>{{cite news |title=BP brings back Amoco brand for U.S. fuel network |url= https://www.bp.com/en_us/united-states/home/news/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html |access-date=|publisher=|date=}}</ref> 

<!-- No map of Amoco locations yet: [[File:Amoco footprint.png|thumb|Map of Amoco locations as of 2024.]] -->
As such, aside from the aforementioned St. Louis station with the large Amoco sign as well as a few other isolated instances, most newer Amoco stations were converted from competitor brands as opposed to BP.{{citation needed|date=March 2021}}{{Opinion|date=March 2021}}

As three of BP's [[Big Oil]] competitors already sold gasoline under multiple brands that were once competitors ([[ExxonMobil]] with [[Exxon]] & [[Mobil]],<ref>{{Cite web |title=Our global brands |url=https://corporate.exxonmobil.com:443/about-us/brands |access-date=2023-02-24 |website=ExxonMobil |language=en}}</ref> [[Chevron Corporation|Chevron]] with its namesake brand & [[Texaco]],<ref>{{Cite web |last=Affairs |first=Chevron |title=Chevron Fuel Brands and Service Stations |url=https://www.chevron.com/operations/products-services/fuel-stations |access-date=2023-02-24 |website=chevron.com |language=en-us}}</ref> and [[Phillips 66]] with its namesake brand, [[Conoco]], & [[76 (gas station)|76]]<ref>{{Cite web |title=Fuels & Lubricants |url=https://www.phillips66.com/fuels-lubricants/ |access-date=2023-02-24 |website=Phillips 66 |language=en-US}}</ref>), this left [[Shell Oil Company]] as the only Big Oil company to sell gasoline under one brand.{{Original research inline|date=March 2021}}

Several Gulf stations were rechristened as Amoco stations on [[Long Island]], New York, starting in November 2017.<ref>{{cite news|title=BP to Reintroduce Amoco Fuel Brand |url=https://www.cspdailynews.com/fuels-news-prices-analysis/fuels-news/articles/bp-reintroduce-amoco-fuel-brand|access-date=12 October 2017|work=CSP Daily News |first=Steve |last=Holtz |date=October 10, 2017}}</ref>{{verification failed|date=March 2021|reason=No mention of Gulf stations on Long Island being converted}}

The Amoco brand returned to the [[Pittsburgh]] market in fall 2020, when locally-based Coen Markets announced a marketing deal with BP to sell Amoco-branded gasoline at all of its fuel-offering locations. As most of Coen's stores were already selling BP gasoline (with a small handful having been Amoco stations before BP), this marked the largest switchover from BP to Amoco since the brand's reintroduction, though a few Coen stations were also selling Exxon, [[Sunoco]], and [[Citgo]] prior to the deal.<ref>{{cite news |url=https://triblive.com/local/regional/cogos-to-become-coen-markets-as-part-of-rebranding/ |title=CoGo's to become Coen Markets as part of rebranding |first=Tom |last=Davidson |date=September 16, 2020 |newspaper=[[Pittsburgh Tribune-Review]]}}</ref> While the deal didn't affect BP as a whole, as BP lost several stations in the market to [[Marathon Petroleum]] years before, it essentially relegated the BP brand to [[7-Eleven]] stations in the market as well as a few independent operators. 

Following the acquisition of [[TravelCenters of America]] in May 2023, BP began converting all pumps to either BP or Amoco branding. In February 2024, there were 675 Amoco gas stations in the United States. In May 2025, Amoco has 900 stations across the United States. <ref>{{Cite web |last=Gignac |first=Rachel |date=February 8, 2024 |title=bp Upgrading TravelCenters of America Sites With Amoco Brand |url=https://www.cspdailynews.com/company-news/bp-upgrading-travelcenters-america-sites-amoco-brand |access-date=2024-10-24 |website=CSP Daily News |language=en}}</ref>