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===Tourism=== [[File:Costa Pacifica in harbor (Aarhus, 2011).jpg|thumb|right|[[Costa Pacifica]] in the harbour]] The [[ARoS Aarhus Kunstmuseum|ARoS Art Museum]], the [[The Old Town, Aarhus|Old Town Museum]] and [[Tivoli Friheden]] are among Denmark's [[List of tourist attractions in Denmark|top tourist attractions]].<ref>{{cite web|url=http://www.visitdenmark.com/en-us/denmark/attractions/denmarks-top-attractions|title=Denmark's top attractions|publisher=Visit Denmark|access-date=29 July 2014|archive-url=https://web.archive.org/web/20140820060526/http://www.visitdenmark.com/en-us/denmark/attractions/denmarks-top-attractions|archive-date=20 August 2014|url-status=dead}}</ref> With a combined total of almost 1.4 million visitors they represent the driving force behind tourism but other venues such as [[Moesgård Museum]] and [[Kvindemuseet]] are also popular. The city's extensive shopping facilities are also said to be a major attraction for tourists, as are festivals, especially [[NorthSide Festival (Denmark)|NorthSide]] and [[Spot (music festival)|SPOT]].<ref>{{cite web|url=http://www.jutlandstation.dk/festivals-energize-aarhus-tourism-industry/|title=Festivals energize Aarhus' tourism industry|publisher=Jutlandstation.dk|date=13 June 2014|access-date=29 July 2014|archive-url=https://web.archive.org/web/20140729140651/http://www.jutlandstation.dk/festivals-energize-aarhus-tourism-industry/|archive-date=29 July 2014|url-status=dead}}</ref><ref>{{cite web|url=http://www.businessaarhus.dk/~/media/Subsites/Business-Aarhus/Publikationer/Engelsk/Aarhus-as-a-Shopping-City.pdf|title=Aarhus – a city of shopping|publisher=Business Aarhus|access-date=29 July 2014|archive-url=https://web.archive.org/web/20140720222915/http://www.businessaarhus.dk/~/media/Subsites/Business-Aarhus/Publikationer/Engelsk/Aarhus-as-a-Shopping-City.pdf|archive-date=20 July 2014|url-status=dead}}</ref> Many visitors arrive on cruise ships: in 2012, 18 vessels visited the port with over 38,000 passengers.<ref>{{cite web|url=http://www.aarhushavn.dk/en/terminals/cruise_ships_terminal/cruise_ships_terminal.htm|title=Cruise ships terminal|publisher=Aarhus Havn|access-date=29 July 2014|archive-date=6 August 2014|archive-url=https://web.archive.org/web/20140806203037/http://www.aarhushavn.dk/en/terminals/cruise_ships_terminal/cruise_ships_terminal.htm|url-status=dead}}</ref> In the 2010s, there was a significant expansion of tourist facilities, culminating in the opening of the 240-room Comwell Hotel in July 2014, which increased the number of hotel rooms in the city by 25%. Some estimates put the number of visitors spending at least one night as high as 750,000 a year, most of them Danes from other regions, with the remainder coming mainly from Norway, Sweden, northern Germany and the United Kingdom. Overall, they spend roughly DKK 3 billion (€402 million) in the city each year.<ref name="kulturturisme.dk">{{cite web|url=http://www.kulturturisme.dk/media/507561/Aarhus-som-kulturel-city-break-destination-final_med_logo.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://www.kulturturisme.dk/media/507561/Aarhus-som-kulturel-city-break-destination-final_med_logo.pdf |archive-date=9 October 2022 |url-status=live|title=Aarhus som kulturel city destination|publisher=kulturturisme.dk|access-date=23 November 2014}}</ref> The primary motivation for tourists choosing Aarhus as a destination is experiencing the city and culture, family and couples vacation or as a part of a round trip in Denmark. The average stay is little more than three days on average.<ref name="kulturturisme.dk"/> There are more than 30 tourist information spots across the city. Some of them are staffed, while others are online, publicly accessible touchscreens. The official tourist information service in Aarhus is organised under VisitAarhus, a corporate foundation initiated in 1994 by Aarhus Municipality and local commercial interest organisations.<ref>{{cite web|url=http://www.visitaarhus.com/ln-int/denmark/tourist-in-aarhus|title=Tourist Information|publisher=VisitAarhus|access-date=5 August 2014|archive-url=https://web.archive.org/web/20140818150433/http://www.visitaarhus.com/ln-int/denmark/tourist-in-aarhus|archive-date=18 August 2014|url-status=dead}}</ref><ref>{{cite web|url=http://www.visitaarhus.dk/aarhus/om-visitaarhus|title=Om VisitAarhus|publisher=VisitAarhus|language=da|access-date=5 August 2014|archive-url=https://web.archive.org/web/20140728204258/http://www.visitaarhus.dk/aarhus/om-visitaarhus|archive-date=28 July 2014|url-status=dead}}</ref>
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