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==Affinity programs== ===ATA Travel Awards=== Launched in 2003, ATA's frequent flyer program, ATA Travel Awards, offered one of the lowest thresholds for earning travel, with the added benefit of allowing reward redemption free of blackout date restrictions. After three roundtrips booked on the company's website, customers earned a coach companion ticket on any flight operated by ATA Airlines throughout the [[contiguous United States]]. All tickets booked online received double credit toward that particular trip versus purchasing through a telephone or travel agent. While award availability to Hawaii was very limited, travelers did earn twice the normal number of credits when they purchased airfare on Hawaii-bound flights. With the shutdown of operations, ATA's frequent flyer programs were suspended and all earned points voided. As a result of the recent enhancements in ATA's [[codeshare]] agreement with [[Southwest Airlines]], those purchasing flights directly from ATA reservations and ata.com were given the option of earning points toward either ATA Travel Awards, or Southwest's [[Rapid Rewards]]. When ATA ceased operations, the relationship with Southwest Airlines was effectively terminated. ===ATA Airlines FlightBank=== Launched in 2006, ATA created a unique program called FlightBank,<ref>{{cite web|url=http://www.ataflightbank.com/loyalty/ |title=ATA FlightBank - Homepage |date=March 31, 2007 |access-date=August 14, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20080322063701/http://www.ataflightbank.com/loyalty/ |archive-date=March 22, 2008 }}</ref> a rewards program for the frequent traveler between the [[contiguous United States|U.S. mainland]] and the [[Hawaiian Islands]].<ref>[http://www.airpasshawaii.com/coming_soon.htm] {{webarchive|url=https://web.archive.org/web/20150402113042/http://www.airpasshawaii.com/coming_soon.htm|date=April 2, 2015}}</ref> For a set "fee", the "bank" provided the traveler with a flexible number of flight credits that could be used over the course of a year, at vastly reduced savings and with no blackout dates for advance bookings. (The Flightbank program was preceded by the airpass program which was run informally by Pleasant Hawaiian Holidays from 2000 to 2006.) With the shutdown of operations, ATA's FlightBank program was also suspended.
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