Editing ACF Fiorentina (section)

===Badge===
[[File:Fleur de lis of Florence.svg|thumb|100px|The badge used by Florentia Viola, consisting solely of the [[fleur-de-lis]] of Florence]]
[[File:ACF Fiorentina.svg|thumb|100px|Former crest of Fiorentina, used until 2022]]
The official emblem of the city of [[Florence]], a red [[fleur-de-lis]] on a white field, has been the staple in the all-round symbolism of the club.<ref name=":0">{{Cite web |title=Fiorentina Logo History |url=https://www.footballkitarchive.com/fiorentina-logo-history/ |access-date=2024-04-04 |website=Football Kit Archive |language=en-US |archive-date=4 April 2024 |archive-url=https://web.archive.org/web/20240404191302/https://www.footballkitarchive.com/fiorentina-logo-history/ |url-status=live }}</ref>

Over the course of the club's history, they have had several badge changes, all of which incorporated Florence's fleur-de-lis in some way.<ref name="logo">{{cite news|url=http://www.weltfussballarchiv.com/Vereinsprofilnew.php?ID=3001|publisher=Weltfussballarchiv.com|title=ACF Fiorentina|date=24 June 2007|access-date=10 January 2009|archive-date=19 December 2012|archive-url=https://web.archive.org/web/20121219085248/http://weltfussballarchiv.com/Vereinsprofilnew.php?ID=3001|url-status=dead}}</ref> The first one was nothing more than the city's coat of arms, a white shield with the red fleur-de-lis inside.<ref name=":1">{{Cite web |last=fsc |date=2008-07-13 |title=Fiorentina 08/09 Lotto Home, Away, 3rd shirts - Football Shirt Culture - Latest Football Kit News and More |url=https://www.footballshirtculture.com/0809-kits/fiorentina-08-09-lotto-home-away-3rd-shirts.html |access-date=2024-04-04 |website=www.footballshirtculture.com |language=en-gb |archive-date=4 April 2024 |archive-url=https://web.archive.org/web/20240404183741/https://www.footballshirtculture.com/0809-kits/fiorentina-08-09-lotto-home-away-3rd-shirts.html |url-status=live }}</ref><ref name=":0" /> It was soon changed to a very stylised fleur-de-lis, always red, and sometimes even without the white field.<ref name=":0" /> The most common symbol, adopted for about 20 years, had been a white [[Lozenge (heraldry)|lozenge]] with the flower inside.<ref name=":0" /> During the season they were Italian champions, the lozenge disappeared and the flower was overlapped with the ''[[scudetto]]''.<ref>{{Cite web |title=Fiorentina 1969-70 Kits |url=https://www.footballkitarchive.com/fiorentina-1969-70-kits/ |access-date=2024-04-04 |website=Football Kit Archive |language=en-US |archive-date=4 April 2024 |archive-url=https://web.archive.org/web/20240404191322/https://www.footballkitarchive.com/fiorentina-1969-70-kits/ |url-status=live }}</ref>

The logo introduced by owner Flavio Pontello in 1980 was particularly distinct, consisting of one-half of the city of Florence's emblem and one-half of the letter "F", for Fiorentina. People disliked it when it was introduced, believing it was a commercial decision and, above all, because the symbol bore more of a resemblance to a [[halberd]] than a fleur-de-lis.<ref name="logo"/>

Until the 2022–23 season, when the club unveiled a new, stylistically simplified badge, the logo was a kite shaped double lozenge bordered in gold. The outer lozenge had a purple background with the letters "AC" in white and the letter "F" in red, standing for the club's name. The inner lozenge was white with a gold border and the red Giglio of Florence.<ref name="logo"/> This logo had been in use from 1992 to 2002, but after the financial crisis and resurrection of the club the new one couldn't use the same logo.<ref name=":1" /> Florence's ''[[comune]]'' instead granted Florentia Viola use of the stylised coat of arms used in other city documents.<ref name=":1" /> Diego Della Valle acquired the current logo the following year in a judicial auction for a fee of €2.5&nbsp;million, making it the most expensive logo in Italian football.<ref name=":1" />