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== Style == ''The New Yorker''{{'}}s signature display typeface, used for its nameplate and headlines and the masthead above "The Talk of the Town" section, is named Irvin, named after its creator, the designer-illustrator [[Rea Irvin]].<ref>{{Cite web |title=Home |url=https://www.skyhorsepublishing.com/allworth-press/ |website=Allworth Press |archiveurl=https://web.archive.org/web/20150908114825/http://www.allworth.com/book/?GCOI=58115100176530& |url-status=dead |archivedate=September 8, 2015}}</ref> The body text of all articles is set in [[Caslon|Adobe Caslon]].<ref name="caslonref">{{Cite magazine |last=Gopnik |first=Adam |date=February 9, 2009 |title=Postscript |magazine=The New Yorker |page=35}}</ref> One uncommonly formal feature of the magazine's in-house [[style guide|style]] is the placement of [[Diaeresis (diacritic)|diaeresis marks]] in words with repeating [[vowel]]s—such as ''reëlected'', ''preëminent'', and ''coöperate''—in which the two vowel letters indicate separate vowel sounds.<ref>{{Cite magazine |last=Norris |first=Mary |date=April 26, 2012 |title=The Curse of the Diaeresis |url=https://www.newyorker.com/online/blogs/culture/2012/04/the-curse-of-the-diaeresis.html |url-status=live |magazine=The New Yorker |archive-url=https://web.archive.org/web/20140701065556/http://www.newyorker.com/online/blogs/culture/2012/04/the-curse-of-the-diaeresis.html |archive-date=July 1, 2014 |access-date=April 18, 2014}}</ref><ref>{{cite magazine|first=Andrew|last=Boynton|title=The New Yorker House Style Joins the Internet Age|url=https://www.newyorker.com/newsletter/the-daily/the-new-yorker-house-style-joins-the-internet-age|magazine=The New Yorker|date=March 10, 2025|access-date=March 15, 2025|quote=...[I]t should be noted that the diaeresis...has overwhelming support at the magazine, and will remain.}}</ref> The magazine also continues to use a few spellings that are otherwise little used in American English, such as ''fuelled'', ''focussed'', ''venders'', ''teen-ager'',<ref>{{Cite magazine |last=Stillman |first=Sarah |date=August 27, 2012 |title=The Throwaways |url=https://www.newyorker.com/reporting/2012/09/03/120903fa_fact_stillman?currentPage=all |url-status=live |magazine=The New Yorker |archive-url=https://web.archive.org/web/20140312014547/http://www.newyorker.com/reporting/2012/09/03/120903fa_fact_stillman?currentPage=all |archive-date=March 12, 2014 |access-date=April 18, 2014}}</ref> ''traveller'', ''marvellous'', ''carrousel'',<ref>{{Cite magazine |last=Norris |first=Mary |date=April 25, 2013 |title=The Double L |url=https://www.newyorker.com/books/page-turner/the-double-l |url-status=live |magazine=The New Yorker |archive-url=https://web.archive.org/web/20160309030118/http://www.newyorker.com/books/page-turner/the-double-l |archive-date=March 9, 2016 |access-date=March 10, 2016}}</ref> and ''cannister''.<ref>{{Cite magazine |last=Norris |first=Mary |date=April 12, 2012 |title=In Defense of 'Nutty' Commas |url=https://www.newyorker.com/culture/culture-desk/in-defense-of-nutty-commas |url-status=live |magazine=The New Yorker |archive-url=https://web.archive.org/web/20160309023753/http://www.newyorker.com/culture/culture-desk/in-defense-of-nutty-commas |archive-date=March 9, 2016 |access-date=March 10, 2016}}</ref> The magazine also spells out the names of numerical amounts, such as "two million three hundred thousand dollars" instead of "$2.3 million", even for very large figures.<ref>{{Cite magazine |last=Davidson |first=Amy |date=March 16, 2011 |title=Hillary Clinton Says 'No' |url=https://www.newyorker.com/online/blogs/closeread/2011/03/hillary-clinton-says-no.html |url-status=live |magazine=The New Yorker |archive-url=https://web.archive.org/web/20140419025517/http://www.newyorker.com/online/blogs/closeread/2011/03/hillary-clinton-says-no.html |archive-date=April 19, 2014 |access-date=April 18, 2014}}</ref>
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