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===F&F=== '''F&F''' launched in 2001 as '''Florence & Fred''' in Tesco's UK and Ireland supermarkets. In 2010, the brand started to open stores in of itself starting with a London store.<ref>{{Cite web|url=http://www.standard.co.uk/news/style-in-the-aisle-as-tesco-seeks-site-for-west-end-fashion-store-6490158.html|title=Style in the aisle as Tesco seeks site for West End fashion store|date=9 July 2010|website=Evening Standard|access-date=7 October 2020|archive-date=9 October 2020|archive-url=https://web.archive.org/web/20201009131548/https://www.standard.co.uk/news/style-in-the-aisle-as-tesco-seeks-site-for-west-end-fashion-store-6490158.html|url-status=live}}</ref> In the early to mid-2010s, it expanded to multiple countries stores and online.<ref>{{Cite web|url=https://www.thedrum.com/news/2014/04/14/tesco-launch-ff-clothing-brand-us|title=Tesco to launch F&F clothing brand in US|website=The Drum|access-date=7 October 2020|archive-date=4 December 2020|archive-url=https://web.archive.org/web/20201204060316/https://www.thedrum.com/news/2014/04/14/tesco-launch-ff-clothing-brand-us|url-status=live}}</ref><ref>{{Cite web|url=https://ww.fashionnetwork.com/news/tesco-clothing-brand-f-f-takes-expansion-to-20-countries,385697.html|title=Tesco clothing brand F&F takes expansion to 20 countries|website=FashionNetwork.com|date=11 February 2014 |access-date=7 October 2020|archive-date=8 October 2020|archive-url=https://web.archive.org/web/20201008205005/https://ww.fashionnetwork.com/news/tesco-clothing-brand-f-f-takes-expansion-to-20-countries,385697.html|url-status=live}}</ref><ref>{{Cite web|url=https://www.just-style.com/news/tesco-eyes-ff-clothing-expansion_id136459.aspx|title=Tesco eyes F&F clothing expansion|date=21 June 2019|website=just-style.com|access-date=7 October 2020|archive-date=13 October 2020|archive-url=https://web.archive.org/web/20201013072016/https://www.just-style.com/news/tesco-eyes-ff-clothing-expansion_id136459.aspx|url-status=live}}</ref><ref>{{Cite web|url=https://www.cityam.com/tesco-makes-us-comeback-ff-stores/|title=Tesco makes US comeback with F&F stores|date=14 April 2014|website=CityAM|access-date=7 October 2020|archive-date=18 July 2021|archive-url=https://web.archive.org/web/20210718054510/https://www.cityam.com/tesco-makes-us-comeback-ff-stores/|url-status=live}}</ref> In the UK, F&F had its own website until 2016 when it was folded into [[Tesco Direct]] - which itself folded in August 2018. After this, F&F had no online UK presence until it partnered with [[Next PLC]] a year later. Tesco launched a scaled-down F&F on [[Tesco.com]] soon after its deal with Next.<ref>{{Cite web|url=https://www.retailgazette.co.uk/blog/2016/05/tesco-to-shut-down-f-and-f-clothing-site/|title=Tesco to shut down F&F clothing site - Retail Gazette|website=retailgazette.co.uk|date=17 May 2016|access-date=7 October 2020|archive-date=8 October 2020|archive-url=https://web.archive.org/web/20201008151609/https://www.retailgazette.co.uk/blog/2016/05/tesco-to-shut-down-f-and-f-clothing-site/|url-status=live}}</ref><ref>{{Cite web|url=https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/tesco-to-close-fampf-website-to-make-it-easier-to-shop-the-supermarkets-brands-14154|title=Tesco to close F&F website to 'make it easier to shop' the supermarket's brands|website=InternetRetailing|date=16 May 2016|access-date=7 October 2020|archive-date=11 October 2020|archive-url=https://web.archive.org/web/20201011115731/https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/tesco-to-close-fampf-website-to-make-it-easier-to-shop-the-supermarkets-brands-14154|url-status=live}}</ref><ref>{{cite web |last1=Wood |first1=Zoe |title=Tesco shuts its non-food website, Tesco Direct |url=https://www.theguardian.com/business/2018/may/22/tesco-shuts-its-online-non-food-website-tesco-direct |website=The Guardian |access-date=31 August 2018 |language=en |date=22 May 2018 |archive-date=31 August 2018 |archive-url=https://web.archive.org/web/20180831174909/https://www.theguardian.com/business/2018/may/22/tesco-shuts-its-online-non-food-website-tesco-direct |url-status=live }}</ref><ref>{{Cite web|url=https://www.playpennies.com/clothing/next-are-now-selling-ff-clothing-183821|title=Next Now Sell F&F Clothing!|date=30 May 2019|website=Playpennies|access-date=7 October 2020|archive-date=11 October 2020|archive-url=https://web.archive.org/web/20201011045153/https://www.playpennies.com/clothing/next-are-now-selling-ff-clothing-183821|url-status=live}}</ref>
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