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=== International Public Relations Code of Ethics === Other than the ethics put in place in the United States of America there are also International ethics set to ensure proper and, legal worldwide communication. Regarding these ethics, there are broad codes used specifically for international forms of public relations, and then there are more specific forms from different countries. For example, some countries have certain associations to create ethics and standards to communication across their country. The International Association of Business Communication (founded in 1971),<ref name=":02">{{Cite book |last=Heath |first=Robert Lawrence |title=Encyclopedia of public relations |publisher=SAGE |year=2004}}</ref> or also known as IABC, has its own set of ethics in order to enforce a set of guidelines that ensure communication internationality is legal, ethical, and is in good taste. Some principles that members of the board of IABC follow include. * Having proper and legal communication * Being understanding and open to other people's cultures, values, and beliefs * Create communication that is accurate, trusting, to ensure mutual respect and understanding The IABC members use the following list of ethics in order to work to improve values of communication throughout the world:<ref name=":02" /> # Being credible and honest # Keeping up with information to ensure accuracy of communication # Understanding free speech and respecting this right # Having sensitivity towards other people's thoughts, beliefs, and way of life # Not taking part in unethical behaviors # Obeying policies and laws # Giving proper credit to resources used for communication # Ensuring private information is protected (not used for personal gain) and if publicized, guarantee proper legal measures will be put in place. # Publishers of said communication do not accept gifts, benefits, payments etc.; for work, or their services # Creating results and spreading results that are attainable and they can deliver. # Being fully truthful to other people, and themselves. [[File:Three_sheets_of_newspaper.jpg|thumb|Media is a major resource in the public relations career especially in news networks. That is why as a public relations specialist, having proper information is very important, and crucial to the society as a whole.]]
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