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===Custom designs and artwork=== Custom decks may be produced for myriad purposes. Across the world, both individuals and large companies such as [[United States Playing Card Company]] (USPCC) design and release many different styles of decks,<ref name="bike-customized">{{cite web |title=Custom Printing - Customized Playing Cards |url=https://bicyclecards.com/custom-printing/ |website=Bicycle Playing Cards |publisher=The United States Playing Card Company|access-date=29 July 2019}}</ref> including commemorative decks,<ref name="yt-soviet-cards-maya">{{cite web |title=Did you know that the Soviet Union created a Maya playing cards deck back in the 50s? |url=https://www.theyucatantimes.com/2018/12/did-you-know-that-the-soviet-union-created-a-maya-playing-cards-deck-back-in-the-50s/ |publisher=Yucatan Times |access-date=29 July 2019 |date=December 7, 2018}}</ref> cards created for fundraising,<ref name="nyt-fabricant-21">{{cite news |last1=Fabricant |first1=Florence |title=Pick a Card, Any Card, for Dinner Inspiration |url=https://www.nytimes.com/2021/10/11/dining/gourmand-deck-restaurant-playing-cards.html |work=[[The New York Times]] |date=October 11, 2021}}</ref> and souvenir decks.<ref name="bakersfield-now-2018"/><ref name="wlwt5">{{cite web |last1=Clark |first1=Natalie |title=New deck of cards features stories of veteran-run businesses, charities |url=https://www.wlwt.com/article/new-deck-of-cards-features-stories-of-veteran-run-businesses-charities/28337932 |publisher=WLWT5 |access-date=28 July 2019 |date=July 9, 2019}}</ref> Bold and colorful designs tend to be used for [[cardistry]] decks,<ref name="van-fair-2015"/><ref name="adweek-2016">{{cite web |last1=Klara |first1=Robert |title=How One of YouTube's Most Hypnotic Stars Is Building a Brand Around His 'Cardistry' |url=https://www.adweek.com/brand-marketing/how-one-youtubes-most-hypnotic-stars-building-brand-around-his-cardistry-171966/ |website=Adweek |access-date=29 July 2019 |date=June 15, 2016}}</ref><ref name="ball-state">{{cite web |last1=Thomas |first1=Nicole |last2=Helmen |first2=Jake |title=Ball State juniors raise awareness with custom playing card company |url=https://www.ballstatedailynews.com/article/2019/02/daily-lifestyles-organic-playing-cards |publisher=Ball State Daily News |access-date=28 July 2019 |date=February 26, 2019}}</ref> while more generally, playing cards (as well as tarot cards) may focus on artistic value.<ref name="yt-soviet-cards-maya"/><ref name="digi-arts">{{cite web |last1=Lee |first1=Giacomo |title=55 leading designers and illustrators have designed the world's most unique deck of cards |url=https://www.digitalartsonline.co.uk/news/hacking-maker/55-leading-designers-illustrators-designed-animated-playing-card-for-worlds-unique-deck-of-cards/ |website=Digital Arts |access-date=29 July 2019 |date=February 6, 2019}}</ref><ref name="out-queer">{{cite web |last1=Walker |first1=Harron |title=This Artist Is Making the Queerest Deck of Cards Ever |url=https://www.out.com/art-books/2019/2/20/artist-making-queerest-deck-cards-ever-0#media-gallery-media-0 |publisher=Out Magazine |access-date=29 July 2019 |date=February 20, 2019}}</ref><ref name="wsj-poker">{{cite web |last1=Tortorello |first1=Michael |title=Decks of Cards That Will Wow Your Poker Buddies |url=https://www.wsj.com/articles/decks-of-cards-that-will-wow-your-poker-buddies-1509637873 |publisher=[[The Wall Street Journal]] |access-date=28 July 2019 |date=November 2, 2017}}</ref> Custom deck production is commonly funded on platforms such as [[Kickstarter]],<ref name="chi-trib">{{cite web |last1=Cherney |first1=Elyssa |title=Crowdfunding is a popular way to raise money. Just don't count on getting a refund if something goes wrong. |url=https://www.chicagotribune.com/news/ct-met-crowdfunding-chicago-consumer-protection-20190304-story.html |publisher=[[Chicago Tribune]] |access-date=28 July 2019 |date=April 15, 2019}}</ref><ref name="pn-glatzer">{{cite web |last1=Glatzer |first1=Jason |title=Peeking On the Future of Poker: What's Going On At Kickstarter |url=https://www.pokernews.com/news/2015/06/future-of-poker-kickstarter-22041.htm |website=PokerNews |access-date=28 July 2019 |date=June 27, 2015}}</ref><ref name="blanchard-swinburne">{{cite web |last1=Blanchard |first1=Kaitlyn |title=Swinburne alumnus works his magic |url=http://www.swinburne.edu.au/news/latest-news/2019/05/swinburne-alumnus-works-his-magic-.php |website=Swinburne University of Technology |access-date=6 August 2019 |date=May 14, 2019}}</ref> with companies offering card printing services to the public. In 1976, the [[JPL Gallery]] in [[London]] commissioned a card deck from a variety of contemporary British artists including [[Maggie Hambling]], [[Patrick Heron]], [[David Hockney]], [[Howard Hodgkin]], [[John Hoyland]], and [[Allen Jones (sculptor)|Allen Jones]] called "The Deck of Cards".<ref name="christies">{{cite web |title=Leading the pack: A card-size survey of modern and contemporary Indian art |url=https://www.christies.com/features/The-British-Councils-Taash-ke-Patte-8330-1.aspx |publisher=Christie's |access-date=28 July 2019 |date=19 May 2017}}</ref> Forty years later in 2016, the [[British Council]] commissioned a similar deck called "Taash ke Patte" featuring [[India]]n artists such as [[Bhuri Bai]], [[Shilpa Gupta]], [[Krishen Khanna]], [[Ram Rahman]], [[Gulam Mohammed Sheikh]], [[Arpita Singh]], and [[Thukral & Tagra]].<ref name="christies"/><ref name="ie-chattopadhyay">{{cite web |last1=Chattopadhyay |first1=Pallavi |title=Check Mate: For the love of playing cards |url=https://indianexpress.com/article/lifestyle/art-and-culture/the-deck-of-cards-taash-ke-patte-exhibition-2799433/ |publisher=The Indian Express |access-date=1 August 2019 |date=May 14, 2016}}</ref><ref name="ht-lopez-17">{{cite web |last1=Lopez |first1=Rachel |title=Aces! Christie's to auction deck of cards painted by 54 Indian artists |url=https://www.hindustantimes.com/mumbai-news/aces-christie-s-to-auction-deck-of-cards-painted-by-54-indian-artists/story-gRnGmi2pzmu8Lvrf8TqZ7H.html |publisher=Hindustan Times |access-date=1 August 2019 |date=June 15, 2017}}</ref> American artist [[Tom Sachs]] has printed several custom decks featuring photos of his artwork.<ref name="nyt-lubow-16">{{cite news |last1=Lubow |first1=Arthur |title=Tom Sachs's Workshop: Willy Wonka Would Approve |url=https://www.nytimes.com/2016/03/13/arts/design/tom-sachss-workshop-willy-wonka-would-approve.html |access-date=28 March 2023 |work=[[The New York Times]] |date=March 11, 2016 |quote=The entrance passes through a quirky bodega (its hours are as erratic as everything else in Sachs World) that offers for sale such souvenirs as the phony [[Swiss passport]], a deck of Sachs-designed playing cards and assorted [[zine]]s that the studio puts out.}}</ref><ref name="hb-estiler-19">{{cite web |last1=Estiler |first1=Keith |title=A Look Inside the Tom Sachs x BEAMS Pop-Up Shop in Tokyo |url=https://hypebeast.com/2019/4/tom-sachs-beams-pop-up-shop-exclusive-look |publisher=Hypebeast |access-date=28 March 2023 |date=April 22, 2019 |quote=Accompanying the co-branded tees is select hardware from Tom Sachs studio such as foldable chairs, quarter screws, Japanese playing cards, note pads, multi-tonal pens, as well as the [[Noguchi Museum]] x Tom Sachs floor lamps.}}</ref> Playing cards themselves may also be used to make art, such as being used as a canvas for an [[Artist trading cards|artist trading card]].
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