Editing Persuasion (section)

====Commitment and consistency====
Consistency is an important aspect of persuasion because it:
# is highly valued by society, 
# results in a beneficial approach to daily life, and 
# provides a valuable shortcut through the complicated nature of modern existence.
Consistency allows us to more effectively make decisions and process information. The concept of consistency states that someone who commits to something, orally or in writing, is more likely to honor that commitment. This is especially true for written commitments, as they appear psychologically more concrete and can create hard proof. Someone who commits to a stance tends to behave according to that commitment. Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance. Cialdini notes Chinese [[brainwashing]] of American [[prisoners of war]] in [[Korean War]] to rewrite their self-image and gain automatic unenforced compliance. Another example is children being made to repeat the [[Pledge of Allegiance (United States)|Pledge of Allegiance]] each morning and why marketers make you close popups by saying "I'll sign up later" or "No thanks, I prefer not making money".<ref>{{cite web |url=https://conceptually.org/concepts/6-principles-of-influence/ |title=What are the 6 principles of influence? |website=conceptually.org |access-date= 25 October 2017}}</ref>