Editing Ottawa Senators (section)

==Team identity==
The Senators organization is located in a bilingual marketplace and operates in both English and French.<ref name="daigle">{{cite news |title=Marketing Miscue?: The Ottawa Senators are still waiting for Alexandre Daigle's endorsements to roll in |last=Warren |first=Ken |work=The Ottawa Citizen |date=August 17, 1996 |page=G.1}}</ref> The City of Ottawa provides services in English and French<ref>{{cite web | url=https://ottawa.ca/en/living-ottawa/laws-licences-and-permits/laws/laws-z/bilingualism-law-no-2001-170 | title=Bilingualism (By-law No. 2001-170) | date=June 20, 2022}}</ref><ref>{{cite web | url=https://ottawa.ca/en/city-hall/creating-equal-inclusive-and-diverse-city/french-language-services#section-70465cb3-d386-4fbf-b241-10b80737620b | title=French Language Services | date=March 21, 2023}}</ref><ref>{{cite web | url=https://www.viefrancaisecapitale.ca/pouvoir/officially_bilingual_capital_canada-eng | title=For an officially bilingual Capital of Canada | date=July 20, 2017}}</ref> and the [[National Capital Region (Canada)|Ottawa–Gatineau]] census metropolitan area contains a mix of anglophones and francophones.<ref name=CMAProfile>{{cite web |url=http://www12.statcan.ca/census-recensement/2006/dp-pd/prof/92-591/details/page.cfm?Lang=E&Geo1=CMA&Code1=505__&Geo2=PR&Code2=35&Data=Count&SearchText=ottawa&SearchType=Begins&SearchPR=01&B1=All&Custom= |title=2006 Community Profiles – Ottawa–Gatineau (Census metropolitan area) |author=Statistics Canada |author-link=Statistics Canada |date=February 5, 2010 |access-date=November 6, 2010 |archive-date=July 16, 2012 |archive-url=https://web.archive.org/web/20120716184721/http://www12.statcan.ca/census-recensement/2006/dp-pd/prof/92-591/error_erreur.cfm |url-status=live}}</ref> Longstanding Senators policy calls for providing services and marketing in both English and French to its bilingual fanbase. A bilingual version of the Canadian anthem is sung before home games, and all announcements are in both languages. It has been estimated that 40 percent of season ticket holders are francophone.<ref>{{cite news |title=Parlez-vous francais?; The Ottawa Senators can, but just un peu |last=Jury |first=Pierre |newspaper=The Ottawa Citizen |date=February 25, 1992 |page=A9}}</ref> Senators games are broadcast on both the English-language TSN and the French-language RDS networks, in a long-standing agreement with Bell Media.<ref>{{cite press release |title=Bell Media and Ottawa Senators Announce Comprehensive 12-Year Partnership Spanning Television, Radio, and Sponsorship |publisher=Canada NewsWire |location=Ottawa |date=January 29, 2014}}</ref>

===Logo and jersey design===
The team colours are black, red and white with gold trim.<ref>{{cite web |url=https://encycolorpedia.com/teams/ice-hockey/nhl/ottawa-senators |title=Ottawa Senators |website=encycolorpedia.com |accessdate=January 12, 2024}}</ref> Except for the gold, the colours match the colours of the original Senators. The team's home jersey is black with red trim, while the away jersey is white with black and red trim. The club's [[logo]] is the head of a [[Legatus|Roman general]], a member of the [[Roman Senate|Senate]] of the [[Roman Republic]] in a gold semi-circle.<ref name="scanlan_may_91">{{Cite news |newspaper=Ottawa Citizen |date=May 24, 1991 |last=Scanlan |first=Wayne |title=Senators show off new logo}}</ref> The original logo, unveiled on May 23, 1991, described the general as a "[[centurion]] figure, strong and prominent" according to its designer, Tony Milchard.<ref name="scanlan_may_91" />

From 1992 to 1995, the Senators' primary road jerseys were black with red stripes. The numbers were red for the first season but switched to white afterward. White stripes were added to the uniform in 1995. The white uniforms, worn on home games until 2003 and on road games until 2007, featured black sleeves, tail stripes with red accents, and black lettering.<ref name=SensJerseyHistory>{{cite web|url=http://thejerseybook.com/sens-1992-2018/|title=The History of the Sens Jersey, 1992-2018|publisher=The Jersey Book|access-date=October 30, 2019|archive-date=October 30, 2019|archive-url=https://web.archive.org/web/20191030124032/http://thejerseybook.com/sens-1992-2018/|url-status=live}}</ref> In 1997, the Senators unveiled a red third jersey. It featured the first iteration of the "forward-facing" centurion logo, designed by Kevin Caradonna, head of the team's graphic design department, who also designed the mascot "[[Spartacat]]."<ref>{{cite news |work=Ottawa Citizen |url=https://ottawacitizen.com/news/local-news/obit-spartacat-and-sens-logo-designer-kevin-caradonna-lived-larger-than-life |title=Obit: Spartacat and Sens logo designer Kevin Caradonna 'lived larger than life' |first=Bruce |last=Deachman |date=January 16, 2021 |access-date=January 18, 2021 |archive-date=January 17, 2021 |archive-url=https://web.archive.org/web/20210117233148/https://ottawacitizen.com/news/local-news/obit-spartacat-and-sens-logo-designer-kevin-caradonna-lived-larger-than-life |url-status=live}}</ref> The jersey became the team's primary dark jersey starting in 1999. From 2000 to 2007, the Senators also wore a black alternate jersey with gold, red and white accents.<ref name=SensJerseyHistory/>

[[File:Ottawa Senators.svg|thumb|150px|alt=head of soldier wearing helmet |The Senators' primary logo from [[2007–08 NHL season|2007–08]] until [[2019–20 NHL season|2019–20]]]]
A new jersey design was unveiled on August 22, 2007, in conjunction with the league-wide adoption of the ''[[Rbk EDGE]]'' jerseys by [[Reebok]] for the [[2007–08 NHL season|2007–08 season]].<ref name="update-logo">{{cite web|url=http://senators.nhl.com/team/app/?service=page&page=NewsPage&articleid=336188|title=Senators Introduce Updated Primary Logo|website=Ottawa Senators|date=August 22, 2007|access-date=August 22, 2007|archive-url=https://web.archive.org/web/20070826225618/http://senators.nhl.com/team/app/?service%3Dpage%26page%3DNewsPage%26articleid%3D336188 <!--Added by H3llBot-->|archive-date=August 26, 2007}}</ref> The jersey incorporates the original Senators' 'O' logo as a shoulder patch. At the same time, the team updated its logos and switched its usage. The primary logo, which, according to team owner Eugene Melnyk, "represents strength and determination" is an update of the old secondary logo.<ref>{{cite web|url=http://tsn.ca/nhl/news_story/?ID=216706&hubname=nhl|archive-url=https://web.archive.org/web/20070929155400/http://tsn.ca/nhl/news_story/?ID=216706&hubname=nhl |archive-date=September 29, 2007|title=Senators unveil new look for 2007–08|publisher=The Sports Network|date=August 23, 2007 |access-date=August 23, 2007}}</ref>

Before the 2008–09 season, the Senators unveiled a new black third jersey featuring the shortened "SENS" moniker in front. The centurion logo adorns the shoulders, and the striping was inspired by the team's original black jerseys.<ref name=SensJerseyHistory/>

In 2011, the Senators introduced a throwback-inspired third jersey design. Predominantly black, the jersey incorporated horizontal striping intended to be reminiscent of the original Senators' 'barber-pole' designs. Shield-type patches were added to the shoulders. The design of the shield-type patches was meant to be similar to the shield patches that the original Senators added to their jerseys after each Stanley Cup championship win. The patches spell the team name, one in English and one in French. The design was a collaborative effort between the Senators and a fan in Gatineau, Quebec, who had been circulating a version of it on the internet since 2009.<ref>{{cite web |website=Ottawa Senators |url=http://senators.nhl.com/club/news.htm?id=590673 |title=Senators, fan team up to create a new vintage look |date=October 1, 2011 |access-date=October 3, 2011 |archive-date=June 17, 2012 |archive-url=https://web.archive.org/web/20120617123215/http://senators.nhl.com/club/news.htm?id=590673 |url-status=live}}</ref> The black third jerseys served as the basis of the Senators' [[2014 Heritage Classic]] jerseys, which used cream as the base colour.<ref name=SensJerseyHistory/>

In 2017, the Senators' jerseys received a slight makeover when [[Adidas]] replaced Reebok as the NHL's uniform provider. The number font was changed to match those of their recent third jerseys, which were retired after the 2016–17 season. Before the 2018–19 season, the Senators brought back the red jerseys worn during the NHL 100 Classic as a third jersey. The design featured a silver "O" in front with black trim amid horizontal black, silver and white stripes.<ref name=SensJerseyHistory/>

In 2020, the Senators reintroduced its 1997&ndash;2007 logo with the jersey set used from 1992 to 1995.<ref>{{Cite web|url=https://news.sportslogos.net/2020/07/13/report-ottawa-senators-to-bring-back-old-logo-in-2021/hockey-2/|title=Report: Ottawa Senators to Bring Back Old Logo in 2021|first=Chris|last=Creamer|date=July 13, 2020 |access-date=September 21, 2020|archive-date=September 30, 2020|archive-url=https://web.archive.org/web/20200930160553/https://news.sportslogos.net/2020/07/13/report-ottawa-senators-to-bring-back-old-logo-in-2021/hockey-2/|url-status=live}}</ref> The updated logo uses a gold outline as opposed to red. The new uniforms, while largely resembling the originals from the 1990s, retained the lettering font used since the Adidas takeover. In contrast, the white uniforms retained only the black and red stripes along the upper arm sleeves. Both the home and away uniforms include a red band across the very bottom of the jerseys.<ref>{{cite press release |url=https://www.nhl.com/senators/news/ottawa-senators-introduce-new-primary-logo/c-319089730 |title=Ottawa Senators Introduce New Primary Logo |author=Senators Communication |date=September 18, 2020 |access-date=September 19, 2020 |archive-date=October 29, 2020 |archive-url=https://web.archive.org/web/20201029084432/https://www.nhl.com/senators/news/ottawa-senators-introduce-new-primary-logo/c-319089730 |url-status=live}}</ref><ref>{{cite press release |url=https://www.nhl.com/senators/fans/jersey-reveal |title=Back to Our Roots: The Ottawa Senators Original Jersey |author=Senators Communication |date=October 6, 2020 |access-date=October 7, 2020 |archive-date=November 6, 2020 |archive-url=https://web.archive.org/web/20201106233440/https://www.nhl.com/senators/fans/jersey-reveal |url-status=live}}</ref> In addition, the Senators unveiled a "Reverse Retro" alternate uniform; the design was of the original 1992–93 uniform but with red as the base colour.<ref>{{cite news|title=Reverse Retro alternate jerseys for all 31 teams unveiled by NHL, adidas|url=https://www.nhl.com/news/nhl-reveals-adidas-reverse-retro-jerseys/c-319633384|publisher=National Hockey League|date=December 1, 2020|access-date=December 5, 2020|archive-date=December 11, 2020|archive-url=https://web.archive.org/web/20201211011731/https://www.nhl.com/news/nhl-reveals-adidas-reverse-retro-jerseys/c-319633384|url-status=live}}</ref> In the 2022–23 season, the Senators wore "Reverse Retro" uniforms based on the alternates they wore from 1997 to 2007, but with the current 2-D logo in front, black as the base colour and less white elements.<ref>{{cite news|title=NHL Reverse Retro jerseys for all 32 teams unveiled by adidas|url=https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|website=NHL.com|date=October 20, 2022|access-date=October 20, 2022|archive-date=October 20, 2022|archive-url=https://web.archive.org/web/20221020150818/https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|url-status=live}}</ref>

===Arena entertainment===
[[File:Ottawa Winterlude Festival (34757903963).jpg|thumb|alt=person wearing a lion outfit and hockey jersey|[[Spartacat]] is the official mascot for the Ottawa Senators.]]
At many home games, the fans are entertained both outside and inside the Canadian Tire Centre with myriad entertainers – live music, DJs, giveaways and promotions. The live music includes the traditional Scottish music of the 'Sons of Scotland Pipe Band' of Ottawa, along with highland dancers.<ref>{{cite web|url=http://www.sospb.com/web/calendar.htm |title=Sons of Scotland Pipes and Drums Calendar of Events |access-date=January 31, 2008 |archive-url = https://web.archive.org/web/20080119112801/http://www.sospb.com/web/calendar.htm |archive-date =January 19, 2008}}</ref> Before and during games, entertainment is hosted by Spartacat, the official mascot of the Senators, an [[anthropomorphic]] lion. He made his debut on the Senators' opening night: October 8, 1992.<ref>{{cite web|title=About Spartacat|url=https://www.nhl.com/senators/fans/spartacat/|publisher=NHL Enterprises, L.P.|website=OttawaSenators.com|access-date=June 23, 2024}}</ref> During intermissions, the entertainment varies with on-ice contests, youth games, t-shirt giveaways, live bands and DJs. At each game, a selected fan rides one of the on-ice resurfacers ("Zambonis"). The team's public address announcer is Jonathan Trottier and their in-game DJ is Alexis Marchand.<ref>{{Cite web |title=Ottawa Senators |url=https://www.announcerhelp.com/pro-ottawa-senators |access-date=December 11, 2024 |website=Announcer Help}}</ref> After each Senators' goal, he sounds the goal horn button, which is a Nathan Airchime M3H from a retired [[Via Rail]] train. The team initially used it in the Ottawa Civic Centre.<ref>{{cite web |url=https://www.cbc.ca/news/canada/edmonton/hockey-horns-nhl-edmonton-1.4851991 |title=Make some noise! NHL goals celebrated with horns that evoke yachts, trucks and trains |access-date=April 13, 2019 |first1=Wallis |last1=Snowdon |first2=Clare |last2=Bonnyman |archive-date=April 13, 2019 |archive-url=https://web.archive.org/web/20190413145738/https://www.cbc.ca/news/canada/edmonton/hockey-horns-nhl-edmonton-1.4851991 |url-status=live}}</ref> At each game, the Senators spotlight a Canadian veteran soldier.
 
Like other NHL arenas in Canada, ''[[O Canada]]'' is sung before the opening faceoff, along with ''[[The Star-Spangled Banner]]'' if an American team is visiting. ''O Canada'' is sung in both English and French with the first half of the first stanza and chorus sung in English and the second half of the first stanza sung in French.<ref>{{cite web |website=Ottawa Senators |url=http://video.senators.nhl.com/videocenter/console?id=37488 |title=Lyndon Slewidge sings O Canada Video – NHL VideoCenter – Ottawa Senators |access-date=July 22, 2011 |archive-date=March 28, 2012 |archive-url=https://web.archive.org/web/20120328021722/http://video.senators.nhl.com/videocenter/console?id=37488 |url-status=live}}</ref> From 1994 until 2016, the national anthems were sung by former [[Ontario Provincial Police]] Constable [[Lyndon Slewidge]].<ref>{{Cite web|url=https://www.cbc.ca/news/canada/ottawa/lyndon-slewidge-ottawa-senators-anthem-1.3810198|title=Senators press pause on longtime anthem singer Lyndon Slewidge|date=October 18, 2016|publisher=Canadian Broadcasting Corporation|access-date=April 24, 2019|archive-date=April 24, 2019|archive-url=https://web.archive.org/web/20190424142043/https://www.cbc.ca/news/canada/ottawa/lyndon-slewidge-ottawa-senators-anthem-1.3810198|url-status=live}}</ref><ref>{{cite web |publisher=CBC News |title=Former Sens anthem singer Lyndon Slewidge makes his return |url=https://www.cbc.ca/news/canada/ottawa/former-sens-anthem-singer-lyndon-slewidge-makes-his-return-1.5105832 |date=April 23, 2019 |access-date=April 24, 2019 |archive-date=April 24, 2019 |archive-url=https://web.archive.org/web/20190424005308/https://www.cbc.ca/news/canada/ottawa/former-sens-anthem-singer-lyndon-slewidge-makes-his-return-1.5105832 |url-status=live}}</ref> Currently, the team has no regular singer, alternating with various singers. During ''O Canada'', a large Canadian flag is unfurled and passed from fan to fan in the lower bowl section.

The Senators have their own theme song titled ''Trumpeters Cry,'' which is played as the team comes on the ice and is also used in Sens TV web videos.<ref>{{cite news |work=Edmonton Journal |title=Puck rock: NHL team themes |url=http://blogs.edmontonjournal.com/2011/10/19/puck-rock-nhl-team-themes/ |date=October 19, 2011 |access-date=October 20, 2011 |archive-url=https://web.archive.org/web/20120425051310/http://blogs.edmontonjournal.com/2011/10/19/puck-rock-nhl-team-themes/ |archive-date=April 25, 2012 |url-status=dead}}</ref> The song was written by Ottawa singer-songwriter Andres del Castillo, who was formerly of the band [[Eight Seconds]].<ref name="im230208">{{cite web |website=The Athletic |url=https://theathletic.com/4157422/2023/02/08/ottawa-senators-ownership-tyler-kleven-mailbag/ |title=Senators mailbag, part 2: Ideal ownership, Tyler Kleven update, theme song origin |first=Ian |last=Mendes |date=February 8, 2023 |accessdate=June 6, 2023}}</ref> The song is available in MP3 format at the nhl.com website.<ref>{{cite web|url=https://cdn.nhl.com/senators/bc/images/adhoc/_static/webUpload/websiteDocuments/100000/senstheme.mp3|title=Ottawa Senators Theme Song|access-date=August 28, 2022|archive-date=September 12, 2022|archive-url=https://web.archive.org/web/20220912104657/https://cdn.nhl.com/senators/bc/images/adhoc/_static/webUpload/websiteDocuments/100000/senstheme.mp3|url-status=live}}</ref> A 10-hour version is available on YouTube.<ref name="im230208"/>

===Attendance, revenue and ownership===
On April 18, 2008, the club announced its final attendance figures for 2007–08. The club had 40 sell-outs out of 41 home dates, a total attendance of 812,665 during the regular season, placing the club third in attendance in the NHL.<ref name="2008-wrap">{{cite web|url=http://senators.nhl.com/team/app?articleid=360923&page=NewsPage&service=page |author=Rob Brodie |date=April 18, 2008 |access-date=April 23, 2008 |title=Senators already looking forward |website=Ottawa Senators |url-status=dead |archive-url=https://web.archive.org/web/20080420181658/http://senators.nhl.com/team/app/?service=page&page=NewsPage&articleid=360923 |archive-date=April 20, 2008}}</ref> The number of sell-outs and the total attendance were both club records. The previous attendance records were set during the 2005–06 with a season total of 798,453 and 33 sell-outs.<ref name="media-guide-pg170">{{cite book|title=Ottawa Senators Media Guide 2007–2008 |publisher=Ottawa Senators |year=2007 |page=170}}</ref> In the 2006–07 regular season, total attendance was 794,271, with 31 sell-outs out of 41 home dates or an average attendance of 19,372. In the 2007 playoffs, the Senators played nine games with nine sell-outs and an attendance of 181,272 for an average of 20,141, the highest in team history.<ref name="media-guide-pg170"/> Until recent seasons, the club was regularly represented in the top half in attendance in the NHL.<ref>{{cite web|url=https://www.espn.com/nhl/|title=NHL Attendance Report|publisher=ESPN|access-date=March 26, 2010|archive-date=December 1, 2010|archive-url=https://web.archive.org/web/20101201001318/http://espn.go.com/nhl/attendance|url-status=live}}</ref> In 2018–19, the Senators average attendance was 14,553, 27th in the league.<ref>{{cite web |url=https://www.espn.com/nhl/ |title=NHL Attendance Report - 2018-19 |publisher=ESPN |access-date=April 13, 2019 |archive-date=July 9, 2018 |archive-url=https://web.archive.org/web/20180709184940/http://www.espn.com/nhl/attendance |url-status=live}}</ref> Attendance dropped further in the 2019–20 season, dropping to an average of 12,618, the lowest in the league.<ref name="cbc-2020-12-11">{{cite web |website=CBC Sports |publisher=Canadian Broadcasting Corporation |url=https://www.cbc.ca/sports/the-buzzer-nhl-forbes-valuations-1.5835050 |title=The NHL's wealth is concentrated (and other takeaways from Forbes' valuations) |first=Jesse |last=Campigotto |date=December 9, 2020 |access-date=December 12, 2020 |archive-date=December 11, 2020 |archive-url=https://web.archive.org/web/20201211040736/https://www.cbc.ca/sports/the-buzzer-nhl-forbes-valuations-1.5835050 |url-status=live}}</ref>

In 2022, ''[[Forbes (magazine)|Forbes]]'' magazine valued the Senators at {{USD|800}}&nbsp;million.<ref>{{cite web |url=https://www.cbssports.com/nhl/news/rangers-named-nhls-most-valuable-franchise-by-forbes-for-eighth-straight-year/ |title=Rangers named NHL's most valuable franchise by Forbes for eighth straight year |accessdate=June 6, 2023 |work=cbssports.com |date=December 15, 2022}}</ref> ''Forbes'' estimated the debt/value ratio at 25% and that the team earned {{USD|47}} million in 2020–21 on revenue of {{USD|157}}&nbsp;million.<ref name="forbes-dec22">{{cite web |url=https://www.forbes.com/teams/ottawa-senators/?sh=222bcd132814 |title=Ottawa Senators on the Forbes The Business of Hockey List |website=forbes.com |date=December 14, 2022 |accessdate=June 6, 2023}}</ref> The team is now owned by Michael Andlauer who is the majority owner along with his partners, Eugene Melnyk's daughters, and a group of Canadian businessmen.<ref name="Michael Andlauer is the new owner of the Ottawa Senators" /> It was previously owned by Eugene Melynk who bought the team and arena out of bankruptcy in 2003 for {{USD|92}}&nbsp;million.<ref name="forbes-melnyk">{{cite web |title=#14 Ottawa Senators |url=https://www.forbes.com/lists/2007/31/biz_07nhl_Ottawa-Senators_318444.html |website=Forbes |access-date=December 11, 2020 |archive-url=https://web.archive.org/web/20071110234814/https://www.forbes.com/lists/2007/31/biz_07nhl_Ottawa-Senators_318444.html |archive-date=November 10, 2007 |date=November 8, 2007}}</ref> Before Melnyk's ownership, the Senators were owned by founder Terrace Investments, majority owned by Rod Bryden, until it declared bankruptcy in 2002.<ref name="MacGregor1993-cit"/><ref name="whig"/> Terrace Investments initially won the bid for an NHL franchise in 1990.{{sfn|Finnigan|1992|p=201}}

===Sens Army===
[[File:sensmile.jpg|thumb|right|alt=group of people outdoors at night on a city street|Sens Mile on [[Elgin Street (Ottawa)|Elgin Street]] during the [[2007 Stanley Cup playoffs]]]]
The fans of the Senators are known as the ''Sens Army''.<ref>{{cite web |url=http://senators.nhl.com/team/app/?service=page&page=NHLPage&bcid=Sto_army |title=Sens Army |access-date=January 2, 2008 |archive-url=https://web.archive.org/web/20070910103417/http://senators.nhl.com/team/app/?service%3Dpage%26page%3DNHLPage%26bcid%3DSto_army <!--Added by H3llBot--> |archive-date=September 10, 2007}}</ref> Like most hockey fanatics, they are known to dress up for games; some in [[Roman legion]]ary clothing. For the 2006–07 playoff run, more fans than ever before would wear red. Fan activities included 'Red Rallies' of decorated cars, fan rallies at Ottawa City Hall Plaza and the 'Sens Mile' along Elgin Street, where fans would congregate.<ref>{{Cite news |newspaper=Edmonton Journal |last=Wharton |first=David |date=June 4, 2007 |title=Senators have tradition that O.C. fans can't touch; Normally buttoned-down capital city has exploded in a sea of red Sens fans}}</ref>

====Sens Mile====
Much like the [[Red Mile]] in [[Calgary]] during the [[Calgary Flames|Flames]]' [[2004 Stanley Cup playoffs|2004 Stanley Cup run]] and the Copper Kilometre in [[Edmonton]] during the [[Edmonton Oilers|Oilers]]' [[2006 Stanley Cup playoffs|2006 Stanley Cup run]], Senators' fans took to the streets to celebrate their team's success during the [[2007 Stanley Cup playoffs|2007 playoffs]]. The idea to have a 'Sens Mile' on downtown [[Elgin Street (Ottawa)|Elgin Street]], a street with numerous restaurants and pubs, began as a grassroots campaign on [[Facebook]] by Ottawa residents before game four of the Ottawa–Buffalo conference finals series.<ref>{{cite web |url=http://www.canada.com/ottawacitizen/news/story.html?id=5f37beb9-e64b-4762-a467-cef15d0eb37c&k=89106 |title=Sens Mile |work=Ottawa Citizen |date=May 24, 2007 |access-date=November 2, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071017124241/http://www.canada.com/ottawacitizen/news/story.html?id=5f37beb9-e64b-4762-a467-cef15d0eb37c&k=89106 |archive-date=October 17, 2007}}</ref> After the game five win, Ottawa residents closed the street to traffic for a spontaneous celebration.<ref>{{Cite news |newspaper=Ottawa Citizen |title=Welcome to 'Hockey Town'; Moments after the Senators won a berth in the Stanley Cup Finals, thousands of Ottawa fans spilled out into the streets to baptize Sens Mile |last=Deachman |first=Bruce |date=May 20, 2007 |pages=A3}}</ref> The City of Ottawa then closed Elgin Street for each game of the Stanley Cup Finals.<ref>{{Cite news |newspaper=Ottawa Citizen |date=May 23, 2007 |pages=C1 |last=Dalrympe |first=Tobin |title=Sens red 'mile' to be a wall of police blue: mayor; Have fun but obey the law, O'Brien warns}}</ref>
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