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===New Bollywood (1990s–present)=== In the late 1980s, Hindi cinema experienced another period of stagnation, with a decline in box office turnout, due to increasing violence, decline in musical melodic quality, and rise in video piracy, leading to middle-class family audiences abandoning theaters. The turning point came with ''[[Qayamat Se Qayamat Tak]]'' (1988), directed by [[Mansoor Khan]], written and produced by his father [[Nasir Hussain]], and starring his cousin [[Aamir Khan]] with [[Juhi Chawla]]. Its blend of youthfulness, wholesome entertainment, emotional quotients and strong melodies lured family audiences back to the big screen.<ref name="Chintamani">{{cite book|last=Chintamani|first=Gautam|title=Qayamat Se Qayamat Tak: The Film That Revived Hindi Cinema|date=2016|publisher=[[HarperCollins]]|isbn=9789352640980|url=https://books.google.com/books?id=BZYOvgAACAAJ}}</ref><ref name="Ray">{{cite news|last=Ray|first=Kunal|title=Romancing the 1980s|url=http://www.thehindu.com/entertainment/movies/Romancing-the-1980s/article16898867.ece|work=[[The Hindu]]|date=18 December 2016|language=en-IN}}</ref> It set a new template for Bollywood musical romance films that defined Hindi cinema in the 1990s.<ref name="Ray" /> The period of Hindi cinema from the 1990s onwards is referred to as "New Bollywood" cinema,<ref>{{cite book|last=Sen|first=Meheli|title=Haunting Bollywood: Gender, Genre, and the Supernatural in Hindi Commercial Cinema|date=2017|publisher=[[University of Texas Press]]|isbn=9781477311585|page=189|url=https://books.google.com/books?id=ZA7BDQAAQBAJ&pg=PA189}}</ref> linked to [[economic liberalisation in India]] during the early 1990s.<ref>{{cite book|last=Joshi|first=Priya|title=Bollywood's India: A Public Fantasy|date=2015|publisher=[[Columbia University Press]]|isbn=9780231539074|page=171|url=https://books.google.com/books?id=C3wyBgAAQBAJ&pg=PA171}}</ref> By the early 1990s, the pendulum had swung back toward family-centric romantic musicals. ''Qayamat Se Qayamat Tak'' was followed by blockbusters such as ''[[Maine Pyar Kiya]]'' (1989), ''[[Chandni (1989 film)|Chandni]]'' (1989), ''[[Hum Aapke Hain Kaun]]'' (1994), ''[[Dilwale Dulhania Le Jayenge]]'' (1995), ''[[Raja Hindustani]]'' (1996), ''[[Dil To Pagal Hai]]'' (1997), ''[[Pyaar To Hona Hi Tha]]'' (1998) and ''[[Kuch Kuch Hota Hai]]'' (1998). A new generation of popular actors emerged, such as Aamir Khan, [[Aditya Pancholi]], [[Ajay Devgan]], [[Akshay Kumar]], [[Salman Khan]] ([[Salim Khan family|Salim Khan's son]]), and [[Shah Rukh Khan|Shahrukh Khan]], and actresses such as [[Madhuri Dixit]], [[Sridevi]], [[Juhi Chawla]], [[Meenakshi Seshadri]], [[Manisha Koirala]], [[Kajol]], and [[Karisma Kapoor]].<ref name="actorsuntil90"/> Since the 1990s, the three biggest Bollywood movie stars have been the "[[Khans of Bollywood|Three Khans]]": [[Aamir Khan]], [[Shah Rukh Khan]], and [[Salman Khan]].<ref name="desiblitz">{{cite web|url=https://www.desiblitz.com/content/the-three-khans-of-bollywood|title=The Three Khans of Bollywood - DESIblitz|date=18 September 2012|access-date=4 July 2018}}</ref><ref name="forbes">{{cite web|url=https://www.forbes.com/sites/robcain/2016/03/20/are-bollywoods-three-khans-the-last-of-the-movie-kings/|title=Are Bollywood's Three Khans The Last Of The Movie Kings?|first=Rob|last=Cain|website=[[Forbes]]}}</ref> Combined, they have starred in most of the top ten [[List of highest-grossing Bollywood films|highest-grossing Bollywood films]]. The three Khans have had successful careers since the late 1980s,<ref name="desiblitz"/> and have dominated the Indian box office since the 1990s,<ref>[http://www.firstpost.com/entertainment/after-aamir-srk-salman-why-bollywoods-next-male-superstar-may-need-a-decade-to-rise-3049864.html After Aamir, SRK, Salman, why Bollywood's next male superstar may need a decade to rise], [[Firstpost]], 16 October 2016</ref> across three decades.<ref>{{cite web|url=http://www.ndtv.com/india-news/aamir-khan-is-the-king-of-the-king-khans-moved-ahead-of-shah-rukh-salman-1723117|title=Why Aamir Khan Is The King Of Khans: Foreign Media}}</ref>
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