Editing Marketing (section)

==Research==
{{main|Marketing research}}Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between '''''marketing''''' research and '''''market''''' research. Market research involves gathering information about a particular target market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research is a subset of marketing research.<ref name=":9" /> (Avoiding the word consumer, which shows up in both,<ref>US Census data is both for Market research and for Marketing research: {{cite web
   |url=https://www.census.gov/eos/www/napcs/finalized/web_54191_final_reformatted_edited_US082208.pdf
   |title=NAPCS Product List for NAICS 54191: Marketing Research
   |quote=data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes}}</ref> market research is about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness).<ref>{{cite web
   |url=https://marketing-insider.eu/difference-between-market-research-and-marketing-research
   |title=Difference between Market Research and Marketing Research|date=9 January 2018}}</ref>

The stages of research include:
* Define the problem
* Plan research
* Research
* Interpret data
* Implement findings<ref name=":7">{{Cite web|url=https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-the-marketing-research-process/|title=The Marketing Research Process {{!}} Principles of Marketing|website=courses.lumenlearning.com|access-date=15 November 2019}}</ref>

Well-known academic journals in the field of marketing with the best rating in VHB-Jourqual and Academic Journal Guide, an impact factor of more than 5 in the [[Social Sciences Citation Index]] and an [[h-index]] of more than 130 in the [[SCImago Journal Rank]] are

* [[Journal of Consumer Research]]
* [[Journal of Marketing]]
* [[Journal of Marketing Research]]
* [[Marketing Science]]

These are also designated as Premier AMA Journals by the American Marketing Association.