Editing Jurassic Park (film) (section)

==Marketing==
[[File: Tyrannosaurus skeletal diagram.jpg|thumb|1917 skeletal diagram of ''[[Tyrannosaurus]]'' published by [[Henry Fairfield Osborn]], which was the basis of the novel's cover, and subsequently the logo of the movies.<ref name="Logo">{{cite web |last=Caron |first=C. |title=The Hidden History of the ''Jurassic Park'' Logo |url=https://www.tiff.net/the-review/the-hidden-history-of-the-jurassic-park-logo/ |website=TIFF |access-date=June 24, 2018 |language=en |date=June 20, 2018 |archive-date=August 2, 2020 |archive-url=https://web.archive.org/web/20200802185240/https://www.tiff.net/the-review/the-hidden-history-of-the-jurassic-park-logo/ |url-status=live}}</ref>]]
Universal took the lengthy pre-production period to carefully plan the ''Jurassic Park'' marketing campaign.{{sfn|Shone|2004|p=219}} It cost $65&nbsp;million and included deals with 100 companies to market 1,000 products.<ref>{{cite magazine |title=The Beastmaster |magazine=Entertainment Weekly |date=March 12, 1993 |url=https://ew.com/article/1993/03/12/promoting-jurassic-park/ |access-date=February 17, 2007 |first=Pat H. |last=Broeske |archive-date=April 15, 2015 |archive-url=https://web.archive.org/web/20150415213411/http://www.ew.com/article/1993/03/12/promoting-jurassic-park |url-status=live}}</ref><ref>{{cite news |last=Weinraub |first=Bernard |title=Selling 'Jurassic': The Film And Toys |url=https://www.nytimes.com/1993/06/14/movies/selling-jurassic-the-film-and-toys.html |access-date=February 14, 2025 |work=The New York Times |date=June 14, 1993}}</ref> These included: [[Jurassic Park video games|several ''Jurassic Park'' video games]] by [[Sega]] and [[Ocean Software]];<ref name="games"/> a toy line by [[Kenner]] distributed by [[Hasbro]];<ref>{{cite book |title=Hollywood in the Information Age: Beyond the Silver Screen |page=[https://archive.org/details/hollywoodininfor00wask/page/205 205] |publisher=[[University of Texas Press]] |year=1995 |isbn=978-0-292-79094-0 |author=Wasko, Janet |url=https://archive.org/details/hollywoodininfor00wask |url-access=registration |access-date=March 12, 2007}}</ref> [[McDonald's]] "[[Happy Meal|Dino-Sized meals]]";{{sfn|Shone|2004|p=219}} and a [[novelization]] for young children.<ref>{{cite book |first1=Gail |last1=Herman |first2=Michael|last2=Crichton|author2-link=Michael Crichton |first3=David |last3=Koepp |title=Jurassic Park |publisher=[[Grosset & Dunlap]] |year=1993 |page=[https://archive.org/details/jurassicparkjuni00herm/page/88 88] |isbn=0-448-40172-X |url-access=registration |url=https://archive.org/details/jurassicparkjuni00herm/page/88}}</ref>

Much care was put into creating a logo that would serve to equally represent the fictional park and promote the movie and its tie-in products. Universal creative director Tom Martin joined forces with the design firm of Mike Salisbury, and out of 100 designs came one created by [[Sandy Collora]], one of Winston's employees. The design took the ''T. rex'' skeleton drawn by [[Chip Kidd]] for the book's cover, put it into a circle, and added a rectangle with the title to create a badge-like structure. A jungle silhouette was added underneath for scale, and a [[Neuland]] typeface was used on the title.<ref>{{cite web|url=https://www.grapheine.com/en/logo-news/the-story-of-the-big-bad-jurassic-park-logosaurus|title=The story of the big bad Jurassic Park logosaurus|date=27 November 2019|publisher=Grapheine|accessdate=January 31, 2025}}</ref>{{sfn|Mottram|2021|p=37}} [[John Alvin]] was hired to design the film's poster; he went through many revisions,<ref>{{cite web |last=Sciretta |first=Peter |title=Unused 'Jurassic Park' Posters Designed By John Alvin |url=https://www.slashfilm.com/unused-jurassic-park-posters-john-alvin |website=/Film |access-date=February 20, 2025 |date=August 7, 2014}}</ref> with the final design simply using the film's ''T. rex'' logo.<ref name=Logo/>

Neill recalled that the film was essentially marketed by Universal with the idea that the studio "could make huge blockbusters without 'movie stars", stating, "This was true enough, but I think it slightly irked us, the actors, to be reminded from time to time we were not real 'stars.'"<ref>{{cite web |last=Falcone |first=Dana Rose |title=Sam Neill Recalls How 'Jurassic Park' Cast 'Came Very Close' to Dying When Hurricane Hit Set |url=https://people.com/movies/sam-neill-recalls-jurassic-cast-came-very-close-to-dying-hurricane/ |website=People |access-date=February 14, 2025 |date=March 24, 2023}}</ref> Universal would instead tease the film's dinosaurs as the primary attraction.<ref name=Brew>{{cite web |last=Brew |first=Simon |title=Jurassic Park vs Last Action Hero: The Marketing Battle |url=https://www.denofgeek.com/movies/jurassic-park-vs-last-action-hero-the-marketing-battle/ |website=Den of Geek |access-date=February 14, 2025 |date=June 18, 2019}}</ref> A [[teaser trailer]] was released in December 1992, in which a mine worker discovers a piece of amber that would be used by the theme park. A full trailer debuted shortly thereafter, providing only a fleeting glimpse of the dinosaurs,{{sfn|Mottram|2021|p=124}}<ref>{{cite magazine |author=Sauter, Michael |title=Trailer Park |magazine=Entertainment Weekly |date=June 4, 1993 |url=http://www.ew.com/ew/article/0,,306780,00.html |access-date=February 17, 2007 |archive-date=May 16, 2007 |archive-url=https://web.archive.org/web/20070516155143/http://www.ew.com/ew/article/0,,306780,00.html }}</ref> a tactic described by journalist Josh Horowitz, in 2007, as "that old Spielberg axiom of never revealing too much".<ref>{{cite news |author=Horowitz, Josh |title=Michael Bay Divulges 'Transformers' Details – And Word Of 'Bad Boys III' |publisher=MTV |date=February 15, 2007 |url=http://www.mtv.com/movies/news/articles/1552462/20070214/story.jhtml |access-date=February 15, 2007 |archive-date=February 17, 2007 |archive-url=https://web.archive.org/web/20070217074544/http://www.mtv.com/movies/news/articles/1552462/20070214/story.jhtml |url-status=dead}}</ref> The film was marketed with the [[tagline]] "An Adventure 65 Million Years in the Making". This was a joke Spielberg made on set about the genuine, thousands of years old mosquito in amber used for Hammond's walking stick.<ref>{{cite video |title=Steven Spielberg directs Jurassic Park |location=''Jurassic Park'' DVD |publisher=[[Universal Pictures]] |year=2001}}</ref> ''Jurassic Park'' was heavily marketed against its primary competitor, ''[[Last Action Hero]]'', which ultimately struggled at the box office and with critics.<ref name=Brew/>