Editing Ferrari (section)

== Identity ==

=== The "Prancing Horse" ===
{{Main|Prancing Horse}}
[[File:Tifosi Monza 2003.JPG|thumb|{{lang|it|[[Tifosi#Formula One|Tifosi]]}} flying Prancing Horse flags at the [[2003 Italian Grand Prix]]]]

Ferrari's symbol is the "Prancing Horse" ({{langx|it|Cavallino Rampante}}, {{literally|little prancing horse}}), a prancing black horse on a yellow background. Minor details of its appearance have changed many times, but its shape has remained consistent: it is always presented either as a shield, with the [[National colours of Italy|Italian tricolour]] above the horse and the initials ''SF'' ("[[Scuderia Ferrari]]") below; or as a rectangle, replacing "SF" with the word "Ferrari" rendered in the company's trademark typeface.<ref name=Prances >{{cite web |title=Prances With Horse: The History of the Ferrari Logo |website=Motor Trend |url=https://www.motortrend.com/features/history-ferrari-logo-badge-photos/ |date=20 October 2020 |access-date=13 March 2023 |archive-date=13 March 2023 |archive-url=https://web.archive.org/web/20230313211401/https://www.motortrend.com/features/history-ferrari-logo-badge-photos/ |url-status=live }}</ref>

Enzo Ferrari offered an account of the horse's origins. In his story, after a 1923 victory in [[Ravenna]], the family of [[Francesco Baracca]], a deceased [[flying ace]] who painted the emblem on his airplane, paid him a visit. Paolina de Biancoli, Francesco's mother, suggested that Ferrari adopt the horse as a good luck charm: he accepted the request, and the Prancing Horse was first used by his racing team in 1932, applied to their [[Alfa Romeo 8C]] with the addition of a [[Shades of yellow#Yellow (CMYK) (process yellow) (canary yellow)|canary yellow]] background—the "colour of [[Modena]]", Enzo's hometown.<ref name=Prances /><ref name=Aversa />{{rp|43}} The rectangular Prancing Horse has been used since 1947, when the [[Ferrari 125 S]]—also the first Ferrari-branded sports car—became the first to wear it.<ref name=Prances />

=== Colour ===
{{Main|Rosso corsa}}
[[File:2001 Ferrari 550 Barchetta no 135, front right side.jpg|thumb|A [[Ferrari 550]] painted in rosso corsa. Both varieties of the Prancing Horse logo are present: the shield is located in front of the door, the rectangle is on the bonnet. The horse alone can also be found on the wheels, grille, and seats.]]

For many years, {{lang|it|rosso corsa}} ({{gloss|racing red}})<ref name=Rees /> was the required colour of all Italian racing cars. It is also closely associated with Ferrari: even after livery regulations changed, allowing race teams to deviate from their [[List of international auto racing colours|national colours]], Scuderia Ferrari continued to paint its cars bright red, as it does to this day.<ref name=Kaslikowski >{{cite web |last=Kaslikowski |first=Adam |title=A Colorful History of Racing Hues: An Introduction (1 of 4) |website=Petrolicious |date=8 January 2014 |url=https://petrolicious.com/articles/the-colorful-history-of-national-racing-hues-an-introduction-1-of-4 |access-date=18 May 2023 |archive-date=18 May 2023 |archive-url=https://web.archive.org/web/20230518132832/https://petrolicious.com/articles/the-colorful-history-of-national-racing-hues-an-introduction-1-of-4 |url-status=live }}</ref> On Ferrari's road-going cars, the colour has always been among the company's most popular choices: in 2012, 40 per cent of Ferraris left the factory painted red, while in the early 1990s the figure was even higher, at 85 per cent.<ref name=Rees /><ref name=Wasef>{{cite web |last=Wasef |first=Basem |title=Why Are There Fewer Ferraris in Red? |website=Popular Mechanics |date=24 July 2012 |url=https://www.popularmechanics.com/cars/a7991/ferrari-red-no-longer-the-automatic-choice/ |access-date=18 May 2023 |archive-date=18 May 2023 |archive-url=https://web.archive.org/web/20230518131337/https://www.popularmechanics.com/cars/a7991/ferrari-red-no-longer-the-automatic-choice/ |url-status=live }}</ref> Some Ferrari vehicles, such as the [[Ferrari 288 GTO|288 GTO]], have only been made available in red.<ref name=Rees>{{cite web |author-last=Rees |author-first=Chris |title=Rosso Ferrari |website=Ferrari Magazine |url=https://www.ferrari.com/en-EN/magazine/articles/ferrari-colors-rosso-portofino-rosso-corsa-racing-red/ |date=20 March 2018 |access-date=14 March 2023 |archive-date=14 March 2023 |archive-url=https://web.archive.org/web/20230314054101/https://www.ferrari.com/en-EN/magazine/articles/ferrari-colors-rosso-portofino-rosso-corsa-racing-red |url-status=live }}</ref>

Although rosso corsa is the colour most associated with Ferrari,<ref name=Rees /><ref name=Sarne /> it has not always been the colour of choice. Ferraris raced by [[Privateer (motorsport)|privateers]] have run in a rainbow of colours, and one [[Ferrari 250 GT SWB|250 GT SWB]], used as a [[test mule]] for the 250 GTO, was a rare non-red [[factory-backed]] car: it raced in blue.<ref>{{cite web |author-last=Jupo |author-first=Ethan |title=The 9 best Ferrari liveries that aren't red |website=Goodwood |url=https://www.goodwood.com/grr/race/historic/2023/2/the-10-best-ferrari-liveries-that-arent-red/ |date=21 February 2023 |access-date=14 March 2023 |archive-date=14 March 2023 |archive-url=https://web.archive.org/web/20230314053400/https://www.goodwood.com/grr/race/historic/2023/2/the-10-best-ferrari-liveries-that-arent-red/ |url-status=live }}</ref><ref>{{cite web |last=Thorson |first=Thor |title=The Experiment |website=Forza Magazine |date=30 November 2017 |url=https://www.forza-mag.com/issues/163/articles/the-experiment |access-date=16 May 2023 |quote=At any rate, the Sperimentale remains one of very few Ferraris, and possibly the only one, to have competed as a factory team entry in a color other than red. |archive-date=16 May 2023 |archive-url=https://web.archive.org/web/20230516143759/https://www.forza-mag.com/issues/163/articles/the-experiment |url-status=live }}</ref> In a particularly noteworthy case from 1964, while protesting the [[FIA]]'s [[Homologation (motorsport)|homologation]] requirements, the company moved its racing assets to the [[North American Racing Team]], an affiliated team based in the United States. As a result, Ferrari and the driver [[John Surtees]] won the [[1964 Formula One season]] in American colours—blue, with a white [[racing stripe]].<ref>{{cite web |title=Do you remember...when Ferrari raced in blue |website=Formula One |url=https://www.formula1.com/en/latest/features/2015/10/f1-do-you-remember-when-ferrari-raced-in-blue-in-mexico.html |date=28 October 2015 |access-date=14 March 2023 |archive-date=29 March 2018 |archive-url=https://web.archive.org/web/20180329083659/https://www.formula1.com/en/latest/features/2015/10/f1-do-you-remember-when-ferrari-raced-in-blue-in-mexico.html |url-status=live }}</ref><ref>{{cite web |title=When Ferrari raced in blue and white |website=Official Ferrari website |date=10 October 2018 |url=https://www.ferrari.com/en-EN/magazine/articles/when-ferrari-raced-blue-white |ref={{sfnref | Official Ferrari website | 2018}} |access-date=18 May 2023 |archive-date=18 May 2023 |archive-url=https://web.archive.org/web/20230518133422/https://www.ferrari.com/en-EN/magazine/articles/when-ferrari-raced-blue-white |url-status=live }}</ref> By the early 2010s, red had also become less common on Ferrari's road cars, fighting with newly popular colours such as yellow, silver, and white.<ref name=Wasef /><ref name=Sarne>{{cite web |last=Sarne |first=Vernon B. |title=Red paint job less popular among Ferrari customers today |website=Top Gear Philippines |date=22 June 2012 |url=https://www.topgear.com.ph/features/feature-articles/red-paint-job-less-popular-among-ferrari-customers-today |access-date=18 May 2023 |archive-date=18 May 2023 |archive-url=https://web.archive.org/web/20230518131329/https://www.topgear.com.ph/features/feature-articles/red-paint-job-less-popular-among-ferrari-customers-today |url-status=live }}</ref>

Speaking to both the popularity of rosso corsa and the power of the Ferrari brand, Enzo Ferrari is reported to have once said the following: "Ask a child to draw a car, and he will certainly paint it red."<ref name=Rees />

=== Brand image ===
Described by the ''[[Wall Street Journal]]'' as "synonymous with opulence, meticulous craftsmanship and ridiculously fast cars for nearly a century",<ref>{{cite news |last1=Cohen |first1=Ben |title=The CEO Making Ferrari Speed Up |url=https://www.msn.com/en-us/news/world/he-loves-speed-hates-bureaucracy-and-told-ferrari-go-faster/ar-AA1nkDYO |access-date=4 July 2024 |work=The Wall Street Journal |date= 20–21 April 2024 |page=B4 }}</ref> Ferrari possesses a robust and powerful [[brand image]]. Owing to a combination of its cars, enthusiast culture, and successful licensing deals, in 2019 Ferrari was labelled the world's strongest brand by the financial consultancy Brand Finance.<ref name="Polianskaya 2019">{{cite web |last=Polianskaya |first=Alina |title=Ferrari named the "world's strongest brand" in global finance report |website=Design Week |date=25 January 2019 |url=https://www.designweek.co.uk/issues/21-27-january-2019/ferrari-named-the-worlds-strongest-brand-in-global-finance-report/ |access-date=16 May 2023 |archive-date=16 May 2023 |archive-url=https://web.archive.org/web/20230516135255/https://www.designweek.co.uk/issues/21-27-january-2019/ferrari-named-the-worlds-strongest-brand-in-global-finance-report/ |url-status=live }}</ref>

Ferrari meticulously manages its brand image and public perception: it goes to great lengths to protect its trademarks, and its customers are expected to honour its rules and guidelines when caring for their cars. The company is noted for its frequent and diverse lawsuits, which have centred around such subjects as the shape of the [[Ferrari 250 GTO]]'s bodywork,<ref>{{cite web |author-last=Taylor |author-first=Michael |title=Ferrari Just Lost The Trademark Rights To Its Most Iconic Car. |website=Forbes |url=https://www.forbes.com/sites/michaeltaylor/2020/07/08/ferrari-just-lost-the-trademark-rights-to-its-most-iconic-car/?sh=21b882747993 |date=8 July 2020 |access-date=12 March 2023 }}</ref> exclusive rights to model names (including "Testarossa" and "Purosangue"),<ref>{{cite web |author-last=Woodard |author-first=Colin |title=Ferrari Loses Testarossa Trademark in Germany |website=Motor Trend |url=https://www.motortrend.com/news/ferrari-loses-testarossa-trademark-in-germany/ |date=7 August 2017 |access-date=13 March 2023 |archive-date=13 March 2023 |archive-url=https://web.archive.org/web/20230313142132/https://www.motortrend.com/news/ferrari-loses-testarossa-trademark-in-germany/amp/ |url-status=live }}</ref><ref>{{cite web |author-last=Hogan |author-first=Mack |title=Ferrari Is Suing a Charity to Get the Naming Rights for Its SUV |website=Road & Track |url=https://www.roadandtrack.com/new-cars/future-cars/a30750318/ferrari-purosangue-name-lawsuit/ |date=3 February 2020 |access-date=12 March 2023 |archive-date=26 March 2023 |archive-url=https://web.archive.org/web/20230326030347/https://www.roadandtrack.com/new-cars/future-cars/a30750318/ferrari-purosangue-name-lawsuit/ |url-status=live }}</ref> replica vehicles, and several unsanctioned owner modifications.<ref name=Reid>{{cite web |author-last=Reid |author-first=Alex |title=5 Times Ferrari filed absurd lawsuits to protect its brand |website=Driving.ca |url=https://driving.ca/features/feature-story/5-times-ferrari-filed-absurd-lawsuits-to-protect-its-brand/ |date=22 March 2020 |access-date=17 March 2023 |archive-date=7 December 2021 |archive-url=https://web.archive.org/web/20211207213035/https://driving.ca/features/feature-story/5-times-ferrari-filed-absurd-lawsuits-to-protect-its-brand/wcm/292dc476-bc5b-4d44-b523-050a112e83a3/amp/ |url-status=live }}</ref> Via a [[Bounty (reward)|bounty]] system, individuals may receive rewards for reporting [[counterfeit]] Ferrari products to the company.<ref>{{cite web |last=Gilboy |first=James |title=Ferrari's New Bounty Program Rewards You for Ratting Out Fakes |website=The Drive |date=18 December 2023 |url=https://www.thedrive.com/news/ferraris-new-bounty-program-rewards-you-for-ratting-out-fakes |access-date=3 January 2024 |archive-date=3 January 2024 |archive-url=https://web.archive.org/web/20240103233008/https://www.thedrive.com/news/ferraris-new-bounty-program-rewards-you-for-ratting-out-fakes |url-status=live }}</ref>

[[File:Zürich (Schweiz), Auto in der Bahnhofstrasse -- 2011 -- 1425.jpg|thumb|A pink [[Ferrari 360]]. Ferrari offers no pink paint from the factory, and has discouraged its customers from customising their cars in a manner contrary to the company's brand image.]]
Ferrari aims to cultivate an image of exclusivity and refined luxury. To facilitate this, vehicle production is deliberately limited to below customer demand, and purchasers are internally ranked based on their desirability and loyalty.<ref name=ValdesDapena>{{cite web |author-last=Valdes-Dapena |author-first=Peter |title=How Ferrari maintains its mystique |website=CNN |url=https://money.cnn.com/2015/03/26/autos/ferrari-brand-image/index.html |date=27 March 2015 |access-date=13 March 2023 |archive-date=13 March 2023 |archive-url=https://web.archive.org/web/20230313044907/https://money.cnn.com/2015/03/26/autos/ferrari-brand-image/index.html |url-status=live }}</ref> Some cars may only be purchased by customers who have already owned multiple Ferraris,<ref name=Tsui>{{cite web |last=Tsui |first=Chris |title=Jay Leno Won't Buy a Ferrari Because He Hates the Dealerships |website=The Drive |date=4 February 2022 |url=https://www.thedrive.com/news/44156/jay-leno-wont-buy-a-ferrari-because-he-hates-the-dealerships |access-date=18 May 2023 |archive-date=18 May 2023 |archive-url=https://web.archive.org/web/20230518200543/https://www.thedrive.com/news/44156/jay-leno-wont-buy-a-ferrari-because-he-hates-the-dealerships |url-status=live }}</ref> and the company's most exclusive supercars, such as the [[LaFerrari]], have wait lists many times in excess of total production, with only the most loyal customers selected to purchase one.<ref>{{cite magazine |author-last=Golson |author-first=Jordan |title=How to Earn the Right to Buy Ferrari's Most Exclusive Hypercar |magazine=Wired |url=https://www.wired.com/2014/10/herjavec-ferrari-laferrari/ |date=24 October 2014 |access-date=12 March 2023 |archive-date=12 March 2023 |archive-url=https://web.archive.org/web/20230312055424/https://www.wired.com/2014/10/herjavec-ferrari-laferrari/ |url-status=live }}</ref> In 2015, the company's head of sales stated that the purpose of this strategy was to maintain the brand's value, and to "keep alive this dream that is called Ferrari".<ref name=ValdesDapena />

Sometimes, Ferrari's desire to maintain its brand perception goes against the wishes of its clientele. In one case, the company sued the fashion designer [[Philipp Plein]] over "distasteful" [[Instagram]] posts featuring his personal [[Ferrari 812 Superfast|812 Superfast]]. The posts, which showcased two models in suggestive positions atop the car, were seen by Ferrari as "unlawfully appropriating" the Ferrari brand to promote Plein's clothing, and as being outside Ferrari's intended brand perception.<ref>{{cite web |author-last=Kammel |author-first=Benedikt |title=Ferrari Sues Influencer Over Racy Instagram Posts |website=Bloomberg |url=https://www.bloomberg.com/news/articles/2019-08-02/at-ferrari-a-battle-over-bikinis-sneakers-and-a-garden-hose |date=2 August 2019 |access-date=12 March 2023 |archive-date=21 March 2024 |archive-url=https://web.archive.org/web/20240321193602/https://www.bloomberg.com/news/articles/2019-08-02/at-ferrari-a-battle-over-bikinis-sneakers-and-a-garden-hose |url-status=live }}</ref> Furthermore, the company places restrictions on what owners may do: various modifications are prohibited,<ref name=Reid /> criticism of the company is discouraged, and the company's terms of sale, designed to prevent [[flipping]], disallow unauthorised resale within the first year of ownership.<ref name=Omar>{{cite web|author-last=Omar|author-first=Paurush|title=Dreaming of a Ferrari? Here's why you must 'own' one before you can own one | website=The Economic Times | date=30 April 2025 | url=https://economictimes.indiatimes.com/magazines/panache/dreaming-of-a-ferrari-heres-why-you-must-own-one-before-you-can-own-one-the-prancing-horses-exclusive-rules/articleshow/120757773.cms?from=mdr | access-date=18 May 2025}}}}</ref> Purchasers who break these rules are placed on a "blacklist", and may not be permitted to buy a Ferrari vehicle through official means.<ref name=Omar /><ref>{{cite web |title=The celebrities on Ferrari's blacklist |website=El País |url=https://english.elpais.com/society/2022-04-27/the-celebrities-on-ferraris-blacklist.html |date=27 April 2022 |access-date=13 March 2023 |archive-date=13 March 2023 |archive-url=https://web.archive.org/web/20230313044907/https://english.elpais.com/society/2022-04-27/the-celebrities-on-ferraris-blacklist.html |url-status=live }}</ref> These owner restrictions came to high profile in 2014, when the musician [[Deadmau5]] was sent a [[cease and desist]] letter regarding his highly customised [[Ferrari 458|458 Italia]]: the car, which he dubbed the "Purrari", possessed custom badges and a [[Nyan Cat]]-themed wrap, and was put up for sale on [[Craigslist]].<ref name=Reid /><ref>{{cite web |author-last=Nunez |author-first=Alex |title=deadmau5's [''sic''] Nyan Cat Ferrari 458 is on Craigslist for $380,000 |website=Road & Track |url=https://www.roadandtrack.com/car-culture/entertainment/a8158/deadmau5-nyan-cat-ferrari-458-meme-car-on-craigslist-for-380k/ |date=18 June 2014 |access-date=20 March 2023 |archive-date=20 March 2023 |archive-url=https://web.archive.org/web/20230320070103/https://www.roadandtrack.com/car-culture/entertainment/a8158/deadmau5-nyan-cat-ferrari-458-meme-car-on-craigslist-for-380k/ |url-status=live }}</ref>

Ferrari does encourage its buyers to personalise their cars, but only through official channels, which include its Tailor Made programme for bespoke [[trim package]]s and special [[coachbuilding]] initiatives for more demanding commissions.<ref>{{cite web |author-last=Vijayenthiran |author-first=Viknesh |title=This Is Ferrari's New Tailor-Made Program: Video |website=Motor Authority |url=https://www.motorauthority.com/news/1070318_this-is-ferraris-new-tailor-made-program-video |date=7 December 2011 |access-date=12 March 2023 |archive-date=13 March 2023 |archive-url=https://web.archive.org/web/20230313044908/https://www.motorauthority.com/news/1070318_this-is-ferraris-new-tailor-made-program-video |url-status=live }}</ref> The customisation options offered through these channels are extensive, though they are always in line with Ferrari's desired branding—for example, the company offers no [[pink]] paint for its cars. In 2017, the CEO of the company's Australasia branch commented that this and similar customisations are "against the company's ethos," and that such a stance is "a brand rule. No pink. No ''[[Pokémon]]'' Ferraris!".<ref>{{cite web |author-last=Hoyer |author-first=Melissa |title=They may be the sexiest sports car in the world but one colour has been globally banned by Ferrari |website=News.com.au |url=https://www.news.com.au/technology/they-may-be-the-sexiest-sports-car-in-the-world-but-one-colour-has-been-globally-banned-by-ferrari/news-story/798386f22c05901212f8e469b014e95b |date=5 April 2017 |access-date=12 March 2023 }}</ref>