Editing Ethnography (section)

===Digital ethnography===

Digital ethnography is also seen as virtual ethnography. This type of ethnography is not so typical as ethnography recorded by pen and pencil. Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied. Modern developments in computing power and AI have enabled higher efficiencies in ethnographic data collection via multimedia and computational analysis using machine learning to corroborate many data sources together to produce a refined output for various purposes.<ref>{{cite book |doi=10.1115/DETC2016-59832 |isbn=978-0-7918-5019-0 |chapter=Computer-Aided Ethnography in Engineering Design |title=Volume 7: 28th International Conference on Design Theory and Methodology |year=2016 |last1=Dixon |first1=Adam |last2=Liu |first2=Ying |last3=Setchi |first3=Rossi }}</ref> A modern example of this technology in application, is the use of captured audio in smart devices, transcribed to issue targeted adverts (often reconciled vs other metadata, or product development data for designers.<ref>{{Cite web|url=https://time.com/5568815/amazon-workers-listen-to-alexa/|title = Thousands of Amazon Workers Listen to Alexa Users' Conversations| date=11 April 2019 |first1=Matt|last1=Day|first2=Giles|last2=Turner|first3=Natalia|last3=Drozdiak|website=Time}}</ref>

Digital ethnography comes with its own set of ethical questions, and the [[Association of Internet Researchers]]' ethical guidelines are frequently used.<ref>{{Cite web|title=Association of Internet Researchers Ethics Guidelines|url=https://aoir.org/ethics/}}</ref> Gabriele de Seta's paper "Three Lies of Digital Ethnography"<ref>{{Cite journal|last=Seta|first=Gabriele de|date=2020-02-17|title=Three lies of digital ethnography|url=https://jdsr.se/ojs/index.php/jdsr/article/view/24|journal=Journal of Digital Social Research|language=en|volume=2|issue=1|pages=77–97|doi=10.33621/jdsr.v2i1.24|s2cid=213035202|issn=2003-1998|doi-access=free|hdl=11250/2754160|hdl-access=free}}</ref> explores some of the methodological questions more central to a specific ethnographic approach to internet studies, drawing upon Fine's classic text.<ref>{{Cite journal|last=Fine|first=Gary Alan|date=1993-10-01|title=TEN LIES OF ETHNOGRAPHY: Moral Dilemmas of Field Research|url=http://journals.sagepub.com/doi/10.1177/089124193022003001|journal=Journal of Contemporary Ethnography|language=en|volume=22|issue=3|pages=267–294|doi=10.1177/089124193022003001|s2cid=144256882|issn=0891-2416|url-access=subscription}}</ref>