Editing Economy of Jersey (section)

==Genuine Jersey==
Genuine Jersey is a brand icon found on products made locally within the island. The brand was launched in 2001 by local businessmen who wanted to differentiate their products from imported goods and is now particularly visible island-based brand that supports local businesses and promotes island products broadly to locals and visitors. Jersey holds an enviable positions amongst island jurisdictions for its internationally famous products such as Jersey milk and the Jersey Royal potato. The use of the word "Jersey" in the name of these products helps to connect place with product branding and to build the recognition of the island brand. The Genuine Jersey organisation has various links with the Government of Jersey and the organisation exists in a public-private sphere in Jersey's small island political and commercial landscape. In restaurants, Genuine Jersey dishes can have 20% non-local ingredients. Contemporary green politics allows the Genuine Jersey brand to align itself with environmental goals in the modern age of buying local.<ref>{{Cite journal|last=Johnson|first=Henry|date=2012-11-01|title='Genuine Jersey': Branding and Authenticity in a Small Island Culture|url=https://doaj.org/article/c32dd1bc8fd24398a30afcfe6b7eba03|access-date=2021-06-12|journal=Island Studies Journal|volume=7|issue=2|pages=235–258|doi=10.24043/isj.270|language=en|doi-access=free|archive-date=2021-06-12|archive-url=https://web.archive.org/web/20210612003256/https://doaj.org/article/c32dd1bc8fd24398a30afcfe6b7eba03|url-status=live}}</ref>