Editing Data General (section)

==Marketing==
Data General exhibited a brash style of marketing and advertising, which acted to set the company in the spotlight.  A memorable advertising campaign during the early 1980s Desktop Generation era, was issuance of T-shirts with the logo "We did it on a desktop". The early AViiON servers were portrayed as powerful computing in the size of a pizza box.

Data General sponsored the [[Tyrrell Racing|Tyrrell Formula 1 team]] in the [[Formula One|Formula 1 World Championships]] in [[1985 Formula One World Championship|1985]], [[1986 Formula One World Championship|1986]] and [[1987 Formula One World Championship|1987]], with prominent placing on the team's [[Tyrrell 014|014]], [[Tyrrell 015|015]] and [[Tyrrell DG016|DG016]] cars. The DG016 used in 1987 was prefixed ''DG'' in deference to Data General.