Editing Atlantic Records (section)

===2020s===
In the early 2020s, Atlantic Records adopted new strategies to adapt to the changing media landscape. With new avenues for talent discovery, such as platforms like [[TikTok]], the record company expanded its consideration for new talents to newly emerging artists on social media. Musical acts such as [[Flyana Boss]], Efflo and Flawed Mangoes have subsequently been signed by the label as a result.<ref>{{Cite web |last=Aswad |first=Jem |date=2021-07-15 |title=Atlantic Records Strikes Joint Venture With Vnclm_ Label; Arden Jones Is First Release (EXCLUSIVE) |url=https://variety.com/2021/music/news/atlantic-records-vnclm-arden-jones-1235018089/ |access-date=2023-07-02 |website=Variety |language=en-US}}</ref> In 2024, Atlantic Records signed New Zealand and South Korean singer [[Rosé (singer)|Rosé]], a member of the girl group [[Blackpink]], for her solo career.<ref>{{Cite magazine |url=https://variety.com/2024/music/news/blackpink-rose-signs-with-atlantic-records-1236157405/ |title=Blackpink's Rosé Signs Solo Deal With Atlantic Records |last=Horowitz |first=Steven J. |date=26 September 2024 |magazine=[[Variety (magazine)|Variety]] |access-date=4 November 2024 |archive-date=26 September 2024 |archive-url=https://web.archive.org/web/20240926220349/https://variety.com/2024/music/news/blackpink-rose-signs-with-atlantic-records-1236157405/ |url-status=live }}</ref>