Editing V-chip (section)

==Support==
While a lot of controversies have been sparked by the V-chip, what sets it apart from other issues is that the V-chip imposes no government constraints on television programming itself; it is up to an individual family's discretion to choose which programs to block. When Congressman Ed Markey, chair of the House Telecommunications Subcommittee, introduced the first V-chip legislation, he told the press that parents "will be given the power to send a message directly to the industry. The government will not be involved."<ref>Montgomery, Kathryn C. ''Generation Digital: politics, commerce, and childhood in the age of the internet.'' (2007) The Massachusetts Institute of Technology Press.</ref>

===Parental responsibility===
{{Further|Television Watch}}
While the U.S. [[Federal Communications Commission]] (FCC) and [[Parents Television Council]] (PTC) research has shown low percentages in parental involvement in television viewing control, [[Television Watch]], a [[Charleston, South Carolina]]-based organization advocating the use of parental controls like the V-chip, has consistently found otherwise in its research. They found in June 2007 that the majority of parents personally monitor their children's television viewing in some way, whether through use of the V-chip or other means. TV Watch has also found that most parents know that they have the option of the V-chip or other parental controls to monitor their children's television viewing, and believe it is primarily their responsibility, not that of the government, to protect children from inappropriate content on television.<ref>{{cite journal
 |title       = TV Watch Survey of Parents Topline
 |publisher   = [[Television Watch]], Hart Research
 |date        = June 2007
 |url         = http://televisionwatch.org/junepollresults.pdf
 |access-date  = 2007-07-15
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20070704220439/http://televisionwatch.org/junepollresults.pdf
 |archive-date = 2007-07-04
}}</ref>

In response to the PTC survey on the V-chip that claimed the device's failure,<ref>{{cite journal
  | first = Katherine
  | last = Kuhn
  | title = The Ratings Sham II: TV Executives Still Hiding Behind a System That Doesn't Work
  | publisher = [[Parents Television Council]]
  | date = 2007-04-16
  | url = http://www.parentstv.org/PTC/publications/reports/ratingsstudy/RatingsShamII.pdf
  | access-date = 2007-07-26
  | journal =
  | archive-date = September 26, 2007
  | archive-url = https://web.archive.org/web/20070926201411/http://www.parentstv.org/PTC/publications/reports/ratingsstudy/RatingsShamII.pdf
  | url-status = dead
  }}</ref> TV Watch maintains that the survey was "flawed by faulty analysis and biased methodology".<ref>{{cite press release
  | title = The Parents Television Council's Release is Flawed by Faulty Analysis and Biased Methodology
  | publisher = [[Television Watch]]
  | date = 2007-04-19
  | url = http://www.televisionwatch.org/newspolls/factsheets/fs001.html
  | access-date = 2007-07-15
  | url-status = dead
  | archive-url = https://web.archive.org/web/20070901161221/http://www.televisionwatch.org/newspolls/factsheets/fs001.html
  | archive-date = 2007-09-01
  }}</ref> TV Watch also participated in a [[Kaiser Family Foundation]] forum in June 2007, based on recent Kaiser research, which claims that most parents do monitor their children's television viewing, whether or not by means of the V-chip.<ref>{{cite press release
 |title       = TV Watch Releases Results from Newest Poll
 |publisher   = [[Television Watch]]
 |date        = 2007-06-19
 |url         = http://televisionwatch.org/NewsPolls/PressReleases/PR024.html
 |access-date  = 2007-07-15
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20070927015251/http://televisionwatch.org/NewsPolls/PressReleases/PR024.html
 |archive-date = 2007-09-27
}}</ref>

===Expenses===
In March 1998, ''[[The Washington Times]]'' reported that the V-chip was envisioned to be inexpensive. The cost to install the V-chip into televisions that are not already equipped with it is between $5–10. In addition, every television set with screens of 13″ or larger sold after the year 2000 is required to have a V-chip pre-installed. Therefore, some say{{who|date=April 2016}} the cost is insignificant when purchasing a television.<ref>{{cite news
  | author =Doug Abrahams
  | title = Regulators adopt plan for V-Chip, TV ratings
  | newspaper = The Washington Times
  | date =March 1998
  | access-date = <!--2007-11-29--> }}</ref>

===Ease of monitoring for parents===
The TV ratings system is designed to aid parents in deciding what programming they deem appropriate for their children to watch. One such site that explains the ratings system is TheTVBoss.org, which was created by the United States [[Ad Council]]. The website explains the various options for controlling children's viewing patterns. It also contains instructions for activating the chip.<ref>{{cite web
|title=TheTVBoss.org
|publisher=United States Ad Council
|url=http://www.TheTVBoss.org
|access-date=2007-11-29 }}</ref>

===Support from PTA groups===
Many parents' groups are in favor of monitoring children's viewing habits, mostly for the purpose of building family values. "America's families will be now the ultimate judges of [the new ratings system's] effectiveness," said Lois Joan White, [[Parent-Teacher Association]] president, in 1997 in support of V-chip technology.<ref>{{Cite web |date=1997-07-16 |title=Education Reform Review |url=http://www.educationpolicy.org/briefs/refrmnws-Jul97B.htm |url-status=dead |archive-url=https://web.archive.org/web/20070813230456/http://www.educationpolicy.org/briefs/refrmnws-Jul97B.htm |archive-date=2007-08-13 |access-date=2023-10-08 |website=Education Policy Institute}}</ref>  The V-chip is also supported by other websites like FamilySafeMedia.com, which presents technologies like the [[Weemote]] and TVGuardian as alternatives to the V-chip.<ref>{{Cite web |title=What is the V-Chip? |url=https://www.familysafe.com/what-is-the-v-chip/ |access-date=2023-10-08 |website=Family Safe Media}}</ref>