Editing Steve McQueen (section)

===Ford commercials===
In 1998, director Paul Street created a commercial for the [[Ford Puma (sport compact)|Ford Puma]]. Footage was shot in modern-day San Francisco, set to the theme music from ''[[Bullitt]]''. Archive footage of McQueen was used to digitally superimpose him driving and exiting the car in settings reminiscent of the film. The Puma shares the same number plate of the classic fastback [[Ford Mustang|Mustang]] used in ''Bullitt'', and as he parks in the garage (next to the Mustang), he pauses and looks meaningfully at a motorcycle tucked in the corner, similar to that used in ''[[The Great Escape (film)|The Great Escape]]''.<ref>{{cite web |url=https://www.youtube.com/watch?v=ipJ049HJau8 |title=Ford Puma 'Steve McQueen' Directed by Paul Street |date=October 14, 2008 |publisher=YouTube |access-date=July 27, 2017 |archive-date=October 24, 2018 |archive-url=https://web.archive.org/web/20181024132931/https://www.youtube.com/watch?v=ipJ049HJau8 |url-status=live }}</ref>

At the [[Detroit Auto Show]] in January 2018, Ford unveiled the new 2019 Mustang Bullitt. The company called on McQueen's granddaughter, actress Molly McQueen, to make the announcement. After a brief rundown of the tribute car's particulars, a short film was shown in which Molly was introduced to the actual Bullitt Mustang, a 1968 Mustang Fastback with a 390 cubic-inch engine and a four-speed manual gearbox. That car has been in possession of the same family since 1974 and hidden away from the public until then, when it was driven out from under the press stand and up the center aisle of Ford's booth to much fanfare.<ref>{{cite web |last=Hyatt |first=Kyle |date=January 14, 2018 |url=https://www.cnet.com/roadshow/news/2019-ford-mustang-bullitt-molly-mcqueen/ |title=2019 Ford Mustang Bullitt rocks Detroit with Molly McQueen |website=CNet.com |archive-date=February 23, 2018 |archive-url=https://web.archive.org/web/20180223171230/https://www.cnet.com/roadshow/news/2019-ford-mustang-bullitt-molly-mcqueen/ |url-status=live |access-date=February 23, 2018 }}</ref>