Editing Startup company (section)

===Founder identity and culture===
Some startup founders have a more casual or offbeat attitude in their dress, office space and [[marketing]], as compared to executives in established corporations. For example, startup founders in the 2010s wore [[hoodie]]s, [[sneakers]] and other casual clothes to business meetings. Their offices may have recreational facilities in them, such as pool tables, ping pong tables, football tables and [[pinball machine]]s, which are used to create a fun work environment, stimulate team development and team spirit, and encourage creativity. Some of the casual approaches, such as the use of "flat" organizational structures, in which regular employees can talk with the founders and chief executive officers informally, are done to promote efficiency in the workplace, which is needed to get their business off the ground.<ref>{{Cite web|url=https://smallbusiness.chron.com/benefits-flat-organizational-structure-281.html|title=Benefits in a Flat Organizational Structure|website=smallbusiness.chron.com|language=en|access-date=30 May 2019|archive-date=4 September 2019|archive-url=https://web.archive.org/web/20190904163646/https://smallbusiness.chron.com/benefits-flat-organizational-structure-281.html|url-status=live}}</ref>

In a 1960 study, [[Douglas McGregor]] stressed that punishments and rewards for uniformity in the workplace are not necessary because some people are born with the motivation to work without incentives.<ref>[https://archive.today/20121209022044/http://www.accel-team.com/human_relations/hrels_03_mcgregor.html Douglas McGregor. Theory X Theory Y employee motivation theory]. Accel-team.com. Retrieved on 21 July 2013.</ref> Some startups do not use a strict command and control hierarchical structure, with executives, managers, supervisors and employees. Some startups offer employees incentives such as [[employee stock option|stock option]]s, to increase their "buy in" from the start up (as these employees stand to gain if the company does well). This removal of stressors allows the workers and researchers in the startup to focus less on the work environment around them, and more on achieving the task at hand, giving them the potential to achieve something great for both themselves and their company.