Editing Public relations (section)

=== Public Relation Code of Ethics ===
The Public Relations Society of America has established a set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are:

* '''''Advocacy''''': Serving the public interest by acting as responsible advocates for the clientele. This can occur by displaying the marketplace of ideas, facts and viewpoints to aid informed public debate.
* '''''Honesty''''': Standing by the truth and accuracy of all facts in the case and advancing those statements to the public.
* '''''Expertise''''': To become and stay informed of the specialized knowledge needed in the field of Public Relations. Taking that knowledge and improving the field through development, research and education. Meanwhile, professionals also build their understanding, credibility, and relationships to understand various audiences and industries.
* '''''Independence''''': Provide unbiased work to those that are represented while being accountable for all actions.
* '''''Loyalty''''': Stay devoted to the client while remembering that there is a duty to still serve the public interest.
* '''''Fairness''''': Honorably conduct business with any and all clients, employers, competitors, peers, vendors, media and general public. Respecting all opinions and right of free expression.<ref>{{Cite news|url=https://www.prsa.org/ethics/code-of-ethics/|title=Code of Ethics - Public Relations Society of America|work=Public Relations Society of America|access-date=31 October 2018|archive-date=8 March 2019|archive-url=https://web.archive.org/web/20190308012507/http://www.prsa.org/ethics/code-of-ethics/|url-status=live}}</ref>