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==Logo== Peace Now's logo was designed by [[Israel]]i [[graphic designer]] [[David Tartakover]] in 1978.<ref name="h2006-04-27">{{cite web|url=http://www.haaretz.com/news/peace-now-1.186293|title=Peace Now|last=Becher|first=Nir|date=27 April 2006|work=Haaretz|access-date=10 April 2011}}</ref> The logo emerged from a poster created by Tartakover for a mass rally, held in what is now [[Rabin Square]] in Tel Aviv on 1 April 1978, titled "Peace Now."<ref name="h2006-04-27"/> It became the name of the organization, and was used on the first political bumper sticker in Israel.<ref name=bloch2000>{{cite journal|last=Bloch|first=L. R.|title=Mobile discourse: political bumper stickers as a communication event in Israel|journal=Journal of Communication|date=June 2000|volume=50|issue=2|pages=48β76|doi=10.1111/j.1460-2466.2000.tb02841.x |issn=0021-9916 }}</ref><ref name=salamon2001>{{cite journal|last=Salamon|first=Hagar|title=Political Bumper Stickers in Contemporary Israel: Folklore as an Emotional Battleground|journal=The Journal of American Folklore|date=June 2000|volume=114|issue=453|pages=277β308|doi=10.1353/jaf.2001.0020|s2cid=143874035}}</ref> It is still one of Israel's most popular stickers.<ref name="h2006-04-27"/> Tartakover, commenting in 2006, said: "The movement activists liked the logo, but they thought there should also be a symbol. I told them it wasn't needed β this is the symbol. It took time until they understood that this was the first political sticker in Israel."<ref name="h2006-04-27"/>
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