Editing Paulina Rubio (section)

==Public image==
[[File:Paulina Rubio Latin Billboards 2009.jpg|thumb|upright|Paulina on the red carpet at the 2009 [[Latin Billboard Awards]]]]
On social media, Rubio was most followed Mexican person on Twitter between 2011 and 2019.{{cn|date=September 2024}} She was included in ''[[Forbes]]'' list "Celebrity 100: Twitter's most-followed superstars" list in 2015.<ref name=TwitterForbes/> Since 2021, she is the third most followed Mexican person on Twitter.<ref>{{cite web |title=Top 10: los tuiteros más famosos en México |date=5 April 2021 |url=https://marketing4ecommerce.mx/top-10-los-tuiteros-mas-famosos-en-mexico/ |publisher=Marketing E-commerce |access-date=19 August 2021 |language=Spanish |archive-date=19 August 2021 |archive-url=https://web.archive.org/web/20210819190701/https://marketing4ecommerce.mx/top-10-los-tuiteros-mas-famosos-en-mexico/ |url-status=live }}</ref>

Rubio's shows are also known to be expensive. In 2005, her performance at the [[Viña del Mar International Song Festival]] was considered one of the most "expensive".<ref>{{cite web |title=Paulina y Julieta cobran caras sus canciones en Viña 2005 |url=http://www.cronica.com.mx/notas/2005/163525.html |publisher=Cronica |access-date=19 August 2021 |language=Spanish |archive-date=19 August 2021 |archive-url=https://web.archive.org/web/20210819191817/http://www.cronica.com.mx/notas/2005/163525.html |url-status=live }}</ref> Her performance at the [[Santa Cruz de Tenerife]] gala in Spain in February 2020 became the most expensive performance ever paid by an artist at the event. The carnival councilor disclosed that "the Mexican singer was offered 103,000 euros for an 8-minute performance."<ref>{{cite web |last1=Gonar |first1=Humberto |title=Patricia Hernández pagó 11.000 euros por un minuto de Paulina Rubio |url=https://www.eldia.es/santa-cruz-de-tenerife/2020/08/12/patricia-hernandez-pago-11000-euros/1100728.html |website=eldia.es |date=11 August 2020 |publisher=El Día |access-date=25 August 2020 |archive-date=31 August 2020 |archive-url=https://web.archive.org/web/20200831023752/https://www.eldia.es/santa-cruz-de-tenerife/2020/08/12/patricia-hernandez-pago-11000-euros/1100728.html |url-status=live }}</ref><ref>{{cite web |last1=Gonar |first1=Humberto |title=La contratación de Carlos Rivera vale la cuarta parte que Paulina Rubio |date=3 March 2021 |url=https://www.eldia.es/carnavales/2021/03/03/contratacion-carlos-rivera-vale-cuarta-37227501.html |publisher=El Día |access-date=19 August 2021 |language=Spanish |archive-date=19 August 2021 |archive-url=https://web.archive.org/web/20210819191431/https://www.eldia.es/carnavales/2021/03/03/contratacion-carlos-rivera-vale-cuarta-37227501.html |url-status=live }}</ref>

===Fashion and media===
Throughout her career, Rubio has chosen team who attempt to create a new "look" for her, and the resulting have appeared in a variety of magazines, from the cutting edge in the music entertainment ''[[Rolling Stone]]'' to the more traditionally sophisticated ''[[Vogue (magazine)|Vogue]]'' and ''[[Vanity Fair (magazine)|Vanity Fair]]'', making the Rubio face and name known to a broad range of people in different sectors.<ref>{{cite web |title=Vanity Fair Octubre 2012 |url=https://www.revistavanityfair.es/la-revista/articulos/vanity-fair-octubre/16931 |website=vanityfair.es |date=14 September 2012 |publisher=Vanity Fair |access-date=11 August 2020 |archive-date=10 August 2020 |archive-url=https://web.archive.org/web/20200810161223/https://www.revistavanityfair.es/la-revista/articulos/vanity-fair-octubre/16931 |url-status=live }}</ref> In 2002 was chosen the year's "most beautiful" cover girl of ''[[People En Español]]''. She was having a crossover moment with her English-language album ''Border Girl''<ref>{{cite web |title=50 Most Beautiful: 2002 |url=https://peopleenespanol.com/gallery/50-most-beautiful-covers-people-espanol-bellos-through-years/?slide=240546#240546 |website=People En Español |access-date=18 September 2020 |archive-date=17 April 2021 |archive-url=https://web.archive.org/web/20210417114553/https://peopleenespanol.com/gallery/50-most-beautiful-covers-people-espanol-bellos-through-years/?slide=240546#240546 |url-status=live }}</ref> and in 2005 Rubio decked up with others female celebrities of white and diamonds from [[Tiffany & Co.|Tiffany]]'s for the "50 most beautiful" cover.<ref>{{cite web |title=50 Most Beautiful: 2005 |url=https://peopleenespanol.com/gallery/50-most-beautiful-covers-people-espanol-bellos-through-years/?slide=240549#240549 |website=People En Español |access-date=18 September 2020 |archive-date=17 April 2021 |archive-url=https://web.archive.org/web/20210417111504/https://peopleenespanol.com/gallery/50-most-beautiful-covers-people-espanol-bellos-through-years/?slide=240549#240549 |url-status=live }}</ref>

By 2000, Rubio was considered to have achieved a degree of musical credibility for having reinvented both musically and aesthetically as [[pop icon]]. She then became a more sophisticated performer with a flirtatious and playful persona attracted new fans all around the world. Alberto Pinteño, of the Spanish edition of ''Vanity Fair'', described the singer as "that halo of a star that becomes an icon, for better or worse".<ref>{{cite web |last1=Pinteño |first1=Alberto |title=Después del huracán |date=10 October 2012 |url=https://www.revistavanityfair.es/sociedad/celebrities/articulos/despues-del-huracan/17027 |publisher=Vanity Fair (Spain) |access-date=16 February 2022 |language=Spanish |archive-date=16 February 2022 |archive-url=https://web.archive.org/web/20220216164348/https://www.revistavanityfair.es/sociedad/celebrities/articulos/despues-del-huracan/17027 |url-status=live }}</ref> Midi dresses became an essential part of her wardrobe and she was already encouraged to be more sensual in front of her viewers. Her ''Paulina'' era led to some media outlets referring to her as "[[Honorific nicknames in popular music|Latin Madonna]]" for the great influence of the American artist in her videos, and like her, sensuality became a stronger element in her music videos and shows.<ref>{{cite web |title=El País Semanal |url=https://www.todocoleccion.net/coleccionismo-periodico-el-pais/2001-paulina-rubio-madonna-latina-ludwig-mies-van-der-rohe-arquitecto-cristal-ver~x145421718 |website=todocoleccion.net |access-date=11 August 2020 |archive-date=18 October 2020 |archive-url=https://web.archive.org/web/20201018131828/https://www.todocoleccion.net/coleccionismo-periodico-el-pais/2001-paulina-rubio-madonna-latina-ludwig-mies-van-der-rohe-arquitecto-cristal-ver~x145421718 |url-status=live }}</ref> The staff of the Mexican edition of Vogue wrote that "[her] towering heels, miniskirts, sun-kissed skin and curls that billowed in the wind were part of her personal trademark."<ref>{{cite web |last1=Suárez Olvera |first1=Cecilia |title=Paulina Rubio: su vida, su carrera artística y sus canciones más exitosas |url=https://www.vogue.mx/estilo-de-vida/articulo/paulina-rubio-biografia-canciones-exitos-en-la-musica |work=Vogue |date=6 December 2021 |access-date=15 February 2022 |language=Spanish |archive-date=15 February 2022 |archive-url=https://web.archive.org/web/20220215192801/https://www.vogue.mx/estilo-de-vida/articulo/paulina-rubio-biografia-canciones-exitos-en-la-musica |url-status=live }}</ref> The Spanish magazine ''[[Hola!]]'' wrote that "with her usual cowboy hat and miniskirts, [Rubio created] a style among the youngest girls."<ref name=style-p>{{cite web |title=Paulina Rubio inicia su gira española en Madrid con Café Quijano |date=21 September 2001 |url=https://mx.hola.com/musica/2001092138335/musica/paulinamadrid/paulinamadrid/ |publisher=¡Hola! Spain |access-date=29 September 2020 |archive-date=13 April 2021 |archive-url=https://web.archive.org/web/20210413095242/https://mx.hola.com/musica/2001092138335/musica/paulinamadrid/paulinamadrid/ |url-status=live }}</ref> At that time, she began to associate with the [[feminist movement]] and express it through her music and concerts. The Spanish journalist Igor Cubillo by ''[[El País]]'' wrote that her music is a "fresh formula" in cohesion to "well exploited physical attractiveness, to her exaltation of feminine pride and the aforementioned Latin fashion" that made her a pop star that all the girls "want to look like her".<ref>{{cite news |last1=Cubillo |first1=Igor |title=Huracán mexicano y café leonés |url=https://elpais.com/diario/2001/09/28/paisvasco/1001706023_850215.html |newspaper=El País |date=27 September 2001 |access-date=29 September 2020 |archive-date=2 May 2019 |archive-url=https://web.archive.org/web/20190502061646/https://elpais.com/diario/2001/09/28/paisvasco/1001706023_850215.html |url-status=live }}</ref> Writing for the ''[[Houston Chronicle]]'', Chuy Varela described "Every generation has its symbols and icons, prophets and elders. Rubio is to her generation what [[Maria Felix]] was to hers. But during Felix's day, Mexican women were expected to be more subservient and conservative. Rubio represents a more empowered, self-determined Mexican woman who is proud to be glamorous."<ref name=gandp>{{cite web |last1=Varela |first1=Chuy |title=Glamour & Pride |date=8 May 2005 |url=https://www.chron.com/entertainment/article/GLAMOR-PRIDE-2635532.php |publisher=Houston Chronicle |access-date=13 July 2021 |archive-date=13 July 2021 |archive-url=https://web.archive.org/web/20210713171537/https://www.chron.com/entertainment/article/GLAMOR-PRIDE-2635532.php |url-status=live }}</ref>

In 2006, she was ranked 12 on ''[[E! Entertainment]]'s 25 Sexiest Pop Divas in the world'' list.<ref>{{cite web |title=World's 25 sexiest pop divas |url=http://www.china.org.cn/culture/2009-03/02/content_17360881_12.htm |website=china.org.cn |access-date=11 August 2020 |archive-date=13 April 2021 |archive-url=https://web.archive.org/web/20210413102618/http://www.china.org.cn/culture/2009-03/02/content_17360881_12.htm |url-status=live }}</ref> She was also named one of the ''[[Latina (magazine)|Latina]]'s The 60 Sexiest Mexicans in Hollywood'' in 2018.<ref>{{cite web |last1=Pankow |first1=Jill |title=The 60 Sexiest Mexicans in Hollywood! |url=http://www.latina.com/entertainment/buzz/56-sexiest-mexicans-hollywood |website=latina.com |publisher=Latina |access-date=11 August 2020 |archive-date=27 June 2020 |archive-url=https://web.archive.org/web/20200627055432/http://www.latina.com/entertainment/buzz/56-sexiest-mexicans-hollywood |url-status=live }}</ref> Rubio was defined as a [[sex symbol]] after posing half naked or scantily clad in men's magazines like ''[[GQ Magazine|GQ]]'', ''[[Maxim (magazine)|Maxim]]'' and ''MAN''. In 2007, she was ranked sixty seven on [[FHM magazine|FHM Magazine]] Spain's 100 Sexiest Women list.<ref>{{cite web |title=Elsa Pataky, la más sexy del mundo para los españoles, según la revista FHM |date=27 April 2007 |url=https://www.20minutos.es/noticia/228420/0/pataky/sexys/fhm/?autoref=true |publisher=20 Minutos |access-date=4 November 2020 |archive-date=17 May 2021 |archive-url=https://web.archive.org/web/20210517161201/https://www.20minutos.es/noticia/228420/0/pataky/sexys/fhm/?autoref=true |url-status=live }}</ref> The media at the time attributed Rubio's sex appeal as a double-edged sword to sell an album and attract attention. In September 2021, Hard Rock & Casino Hotel Punta Cana in Dominican Republic unveiled its exhibition of celebrity items, in which it includes a characteristic Rubio costume.<ref>{{cite web |last1=Nicolau |first1=Analice |author-link=Analice Nicolau |date=22 September 2021 |title=Hotel monta exposição com itens de Elvis Presley, Madonna e vários ídolos mundiais |url=https://jornaldebrasilia.com.br/blogs-e-colunas/analice-nicolau/madonna-elvis/ |url-status=live |archive-url=https://web.archive.org/web/20210923060746/https://jornaldebrasilia.com.br/blogs-e-colunas/analice-nicolau/madonna-elvis/ |archive-date=23 September 2021 |access-date=23 September 2021 |website=jornaldebrasilia.com.br |language=Portuguese}}</ref>

For their part, many journalists and critics have assured that Rubio's great success has also been influenced by the events of her personal life. Since she began her career, the public had a great interest in exploring her personal life. ''El País'' journalist Elena Reina says that her success has been thanks to a "brilliant marketing strategy based on her private life".<ref>{{cite news |last1=Reina |first1=Elena |title=El enésimo regreso de Paulina Rubio, la chica dorada |url=https://elpais.com/elpais/2018/06/15/gente/1529034885_873469.html |newspaper=El País |date=16 June 2018 |access-date=3 November 2020 |archive-date=9 November 2020 |archive-url=https://web.archive.org/web/20201109040236/https://elpais.com/elpais/2018/06/15/gente/1529034885_873469.html |url-status=live }}</ref>

Rubio is regarded as a gay icon. The staff of the Spanish women's magazine MujerdeElite wrote "[Rubio] was one of the first singers in the 1990s to incorporate gay images in her music videos" referring to the music video for "Enamorada", where she shows a homosexual couple. The publication quoted, "Since then, she has been the diva of choice for her upbeat, infectious music, full of eroticism and sexuality."<ref>{{cite web |title=Lady Gaga, Madonna y Britney Spears: los iconos gays de las Fiestas del Orgullo Gay, en Madrid |url=https://www.mujerdeelite.com/articulos/1713/lady-gaga-madonna-y-britney-spears-los-iconos-gays-de-las-fiestas-del-orgullo-gay-en-madrid |work=MujerdeElite Magazine |access-date=1 July 2021 |language=Spanish |archive-date=9 July 2021 |archive-url=https://web.archive.org/web/20210709182923/https://www.mujerdeelite.com/articulos/1713/lady-gaga-madonna-y-britney-spears-los-iconos-gays-de-las-fiestas-del-orgullo-gay-en-madrid |url-status=live }}</ref> She has been crowned "Gay Queen" in different cities in the United States and Latin America.<ref>{{cite web |last1=Becerra |first1=César |title=Coronan a Paulina Rubio como "Reina Gay" en Miami, así reaccionó "La Chica Dorada" |date=19 September 2021 |url=https://heraldodemexico.com.mx/espectaculos/2021/9/19/coronan-paulina-rubio-como-reina-gay-en-miami-asi-reacciono-la-chica-dorada-video-336704.html |publisher=El Heraldo de México |access-date=20 September 2021 |language=Spanish |archive-date=20 September 2021 |archive-url=https://web.archive.org/web/20210920210632/https://heraldodemexico.com.mx/espectaculos/2021/9/19/coronan-paulina-rubio-como-reina-gay-en-miami-asi-reacciono-la-chica-dorada-video-336704.html |url-status=live }}</ref>