Editing Mountain Dew (section)

====Dew Tour/Green Label experience====
[[File:Salt Lake City Dew Tour BMX Start Ramp.jpg|thumb|left|2007 Dew Tour BMX in [[Salt Lake City]], Utah ]]Sponsorship of [[action sports]] athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including [[Eli Reed]] (skateboarder), [[Paul Rodriguez, Jr.|Paul Rodriguez]] (skateboarder), and [[Danny Davis (snowboarder)|Danny Davis]] (snowboarder).<ref name=fueltv>{{cite news|title=Fuel TV and Mountain Dew Announce 'Mountain Dew's Green Label Experience' TV Show|url=http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=4&ID=2915|newspaper=Malakye News|date=16 June 2010|url-status=dead|archive-url=https://web.archive.org/web/20110714023419/https://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=4&ID=2915|archive-date=14 July 2011}}</ref> Mountain Dew also sponsors its own namesake festival, "[[Dew Tour|The Dew Tour]]", which is an action sports tour made up of events held in five U.S. cities over several months.<ref name=dewtour1>{{cite web|title=Tour Info, Dew Tour 2010|url=http://www.allisports.com/winter-dew-tour/tour-info|publisher=Alli Sports|year=2010|url-status=dead|archive-url=https://web.archive.org/web/20110114053730/https://www.allisports.com/winter-dew-tour/tour-info|archive-date=14 January 2011}}</ref> The first Dew Tour was held in the summer of 2005 with events in [[skateboarding]], [[BMX]] and [[Freestyle Motocross]]. In 2008 it expanded to add a "[[Winter Dew Tour]]", comprising [[snowboarding]] and [[Skiing#Freestyle skiing|snow skiing]] competitions. It is "the most watched and attended action sports event in the world," according to ''[[Transworld Snowboarding]]'' magazine.<ref name=dewtourathl>{{cite journal|title=Winter Dew Tour Athletes For 2010–2011 Season|journal=Transworld Snowboarding|date=28 October 2010|url=http://snowboarding.transworld.net/1000136497/news/winter-dew-tour-athletes-for-2010-2011-season/|archive-url=https://web.archive.org/web/20101127053041/http://snowboarding.transworld.net/1000136497/news/winter-dew-tour-athletes-for-2010-2011-season/|archive-date=27 November 2010|url-status=dead}}</ref><ref name=dewtourutah>{{cite news|last=Donaldson|first=Amy|title=Dew Tour review: Utah has emerged as a pretty great place for action sports|url=http://www.deseretnews.com/article/700067637/Dew-Tour-review-Utah-has-emerged-as-a-pretty-great-place-for-action-sports.html|newspaper=Deseret News|location=Salt Lake City|date=22 September 2010|archive-url=https://web.archive.org/web/20101103035608/http://www.deseretnews.com/article/700067637/Dew-Tour-review-Utah-has-emerged-as-a-pretty-great-place-for-action-sports.html|archive-date=3 November 2010|url-status=dead}}</ref> In coordination with its Dew Tour sponsorship, a sponsored television show entitled ''Mountain Dew's Green Label Experience'' premiered on [[FUEL TV|Fuel TV]] in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour.<ref name=glexp>{{cite web|title=World Television Premiere of "Mountain Dew's Green Label Experience: Las Vegas" on FUEL TV|url=http://www.dewtour.com/dew-tour/event/dew-tour-championships-2010/news/world-television-premiere-of-mountain-dew-s-green-label-experience-las-vega|access-date=23 January 2015|url-status=dead|archive-url=https://web.archive.org/web/20150123180843/https://www.dewtour.com/dew-tour/event/dew-tour-championships-2010/news/world-television-premiere-of-mountain-dew-s-green-label-experience-las-vega|archive-date=23 January 2015}}</ref>