Editing Monopoly (section)

==== Relevant product market ====
As the definition of the market is of a matter of interchangeability, if the goods or services are regarded as interchangeable then they are within the same product market.<ref>Case 6/72 ''Europemballage Corpn and Continental Can Co Inc v Commission [1973]'' ECR 215</ref> For example, in the case of ''United Brands v Commission'',<ref name=":0">{{citation|title=Case 27/76: United Brands Company and United Brands Continentaal BV v Commission of the European Communities (ECR 207)|date=14 February 1978|url=http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=en&numdoc=61976J0027}}</ref> it was argued in this case that bananas and other fresh fruit were in the same product market and later on dominance was found because the special features of the banana made it could only be interchangeable with other fresh fruits in a limited extent and other and is only exposed to their competition in a way that is hardly perceptible. The demand substitutability of the goods and services will help in defining the product market and it can be access by the 'hypothetical monopolist' test or the 'SSNIP' test.<ref>The Unilateral Conduct Working Group, ''‘[http://www.internationalcompetitionnetwork.org/uploads/library/doc752.pdf ICN's Unilateral Conduct Workbook Chapter 3] {{Webarchive|url=https://web.archive.org/web/20180508121929/http://www.internationalcompetitionnetwork.org/uploads/library/doc752.pdf |date=8 May 2018 }}’ [2011] <'' <nowiki>http://www.internationalcompetitionnetwork.org/uploads/library/doc752.pdf</nowiki>> last accessed 4 May 2018</ref>