Editing Mazda (section)

== Marketing ==

Mazda's past advertising slogans included: "The more you look, the more you like" (1970s to early 1980s); "Experience Mazda" (mid-1980s); "You'll be aMAZed at a MAZda" (UK, 1980s); "An intense commitment to your total satisfaction, that's The Mazda Way" (late 1980s); "It Just Feels Right" along with advertising describing Mazda's use of [[Kansei engineering]] (1990–1995); "Passion for the road" (1996); "Get in. Be moved." (1997–2000). Another marketing slogan was "Sakes Alive!", for its truck line.

Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars.<ref>{{cite web |url=http://media.ford.com/newsroom/feature_display.cfm?release=19015 |title= Mazda Challenges Consumers in Zoom-Zoom Contest |access-date=September 29, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20080422044405/http://media.ford.com/newsroom/feature_display.cfm?release=19015 |archive-date=April 22, 2008  }}</ref> Extremely successful and long-lasting (when compared to other automotive marketing taglines), the Zoom-Zoom campaign has now spread around the world from its initial use in North America.<ref name="autogenerated1">{{cite web |url=http://www.mazda.com/mazdaspirit/zoom-zoom/ |title=What's Zoom Zoom ? &#124; Mazda Spirit |publisher=MAZDA |access-date=September 29, 2010 |archive-date=September 26, 2010 |archive-url=https://web.archive.org/web/20100926012740/http://www.mazda.com/mazdaspirit/zoom-zoom/ |url-status=live }}</ref>

The Zoom-Zoom campaign has been accompanied by the "[[Zoom-Zoom-Zoom]]" song in many television and radio advertisements. The original version, performed by Jibril Serapis Bey (used in commercials in Europe, Japan and South Africa), was recorded long before it became the official song for Mazda as part of a soundtrack to the movie ''[[Only the Strong (film)|Only The Strong]]'' (released in 1993). The Serapis Bey version is a cover of a traditional [[Capoeira music|Capoeira song]], called "Capoeira Mata Um". In 2010, its current slogan is "Zoom Zoom Forever". The longer slogan (Used in TV ads) is "Zoom Zoom, Today, Tomorrow, Forever".

Early ads in the Zoom-Zoom campaign also featured a young boy (Micah Kanters) whispering the "Zoom-Zoom" tagline.<ref>{{cite web |url=http://shufflingdead.com/articles/popculturepain/interview-with-micah-kanters.php |title=Interview with Micah Kanters |publisher=Shufflingdead.com |date=September 10, 2004 |access-date=June 28, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100528125449/http://shufflingdead.com/articles/popculturepain/interview-with-micah-kanters.php |archive-date=May 28, 2010  }}</ref>

Since 2011, Mazda has still used the Zoom-Zoom tagline in another campaign called "What Do You Drive?". The punchline for this is "We believe if it's not worth driving, it's not worth building. We build Mazdas. What do you drive?"<ref>{{Cite AV media |title=What Do You Drive? Mazda Commercial HD |via=[[YouTube]] |url=https://www.youtube.com/watch?v=BphvL6j7l1g |publisher=Mazda |location=US}}</ref>

In 2015, Mazda had launched a new campaign under a new tagline, "Driving Matters", coinciding with the release of the redesigned MX-5.<ref>{{cite news|last1=Nelson|first1=Gabe|title=Mazda's new mantra: 'Driving Matters'|url=http://www.autonews.com/article/20150521/RETAIL03/150529977/mazdas-new-mantra:-driving-matters|access-date=July 22, 2015|newspaper=Automotive News|date=May 21, 2015}}</ref> This campaign was meant to solidify Mazda's "Zoom Zoom" slogan. A 60-second long advertisement titled "A Driver's Life", coincided with the new tagline on the following week.