Editing Marketing (section)

==Environment==
{{Main|Market environment}}
The term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:
* The macro-environment ([[Macromarketing]]), over which a firm holds little control, consists of a variety of external factors that manifest on a large (or macro) scale. These include: economic, social, political and technological factors. A common method of assessing a firm's macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a [[PESTLE analysis]], a firm would analyze national political issues, culture and climate, key [[Macroeconomics|macroeconomic]] conditions, health and indicators (such as economic growth, [[inflation]], [[unemployment]], etc.), [[Social Trends|social trends]]/attitudes, and the nature of technology's impact on its society and the business processes within the society.<ref name=":4" />
* The micro-environment, over which a firm holds a greater amount (though not necessarily total) control, typically includes: Customers/[[consumer]]s, [[Employees]], [[Suppliers]] and the [[Media (communication)|Media]]. In contrast to the macro-environment, an organization holds a greater (though not complete) degree of control over these factors.<ref name=":4" />
* The internal environment, which includes the factors inside of the company itself.<ref name=":4">{{Cite news|url=http://businessjargons.com/marketing-environment.html|title=What is Marketing Environment? definition and meaning – Business Jargons|date=25 August 2015|work=Business Jargons|access-date=8 November 2017|language=en-US}}</ref> A firm's internal environment consists of: Labor, Inventory, Company Policy, Logistics, Budget, and Capital Assets.<ref name=":4" />