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===Neo-emergent theory=== {{Main|Functional leadership model}} The neo-emergent leadership theory (from the Oxford Strategic Leadership Programme<ref>{{cite book | last1 = Sadler | first1 = Philip | year = 2003 | chapter = The development process | title = Leadership | url = https://books.google.com/books?id=JVWBQwxR7UoC | series = MBA masterclass series | edition = 2 | location = London | publisher = Kogan Page Publishers | publication-date = 2003 | page = 108 | isbn = 9780749439194 | access-date = 15 December 2019 | quote = Templeton College has developed a course for very senior managers, known as the Oxford Strategic Leadership Programme. }}</ref>) sees leadership as an impression formed through the communication of [[public relations|information]] by the leader or by other stakeholders,<ref> {{cite book | last1 = Ola | first1 = Bolarinde | chapter = A Critique of Conceptual Leadership Styles' | editor1-last = Godbole | editor1-first = Prasad | editor2-last = Burke | editor2-first = Derek | editor3-last = Aylott | editor3-first = Jill | title = Why Hospitals Fail: Between Theory and Practice | url = https://books.google.com/books?id=xjUqDwAAQBAJ | location = Cham (Switzerland) | publisher = Springer International Publishing | date = 2017 | page = 59 | isbn = 9783319562247 | access-date = 15 December 2019 | quote = Neo-emergent theory describes the use of intelligent information management to account for stewardship to benefit the leader. The practice is widespread, where for example, a leader or other stakeholders use sponsored advertisements, press releases and blogs on social media to create a good impression of leadership. }}</ref> not through the actions of the leader.{{citation needed|date= August 2014}} In other words, the reproduction of information or [[narrative|stories]] form the basis of the perception of leadership by the majority. It is well known by historians that the naval hero [[Horatio Nelson, 1st Viscount Nelson|Lord Nelson]] often wrote his own versions of battles he was involved in, so that when he arrived home in England, he would receive a true hero's welcome.<ref>{{Cite journal|last=Palmer|first=Michael A.|date=1988|title=Lord Nelson: Master of Command|url=https://www.jstor.org/stable/44636707|journal=Naval War College Review|volume=41|issue=1|pages=105β116|jstor=44636707|access-date=June 20, 2021}}</ref> In modern society, various media outlets, including the press and blogs, present their own interpretations of leaders. These depictions can stem from actual circumstances, but they might also arise from political influences, monetary incentives, or the personal agendas of the author, media, or leader. Consequently, the impression of leaders is often constructed and may not accurately mirror their genuine leadership attributes. This highlights the historical role of concepts like [[royal blood|royal lineage]], which once stood as a substitute for evaluating or comprehending adept governance abilities.
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