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=== Technology === In March 2015, Jay-Z completed the $56 million acquisition of [[Aspiro]], a Norwegian media technology company that operates the subscription-based music streaming service [[Tidal (service)|Tidal]], which has been in operation since October 2014.<ref>[https://www.bloomberg.com/news/features/2015-05-28/why-jay-z-s-tidal-streaming-music-service-has-been-a-disaster Bloomberg: "That's Business, Man: Why Jay Z's Tidal Is a Complete Disaster. He set out to save the music industry from the economics of streaming, and make himself a fortune in the process. So far, Jay Z is doing neither" by Devin Leonard] {{webarchive|url=https://web.archive.org/web/20160415051040/http://www.bloomberg.com/news/features/2015-05-28/why-jay-z-s-tidal-streaming-music-service-has-been-a-disaster|date=April 15, 2016}} May 28, 2015</ref> The music service was acquired through his company [[Project Panther Bidco|Project Panther Bidco Ltd.]] (an entity indirectly owned by Jay-Z's S. Carter Enterprises a company holding interests in leading international music, media and entertainment companies).<ref>{{cite news |author=Joe Chidley |date=February 2, 2015 |title=If you can't be Jay-Z, be the guy who sells companies to him |newspaper=Financial Post |url=http://business.financialpost.com/investing/if-you-cant-be-jay-z-be-the-guy-who-sells-companies-to-him |url-status=live |access-date=February 29, 2016 |archive-url=https://web.archive.org/web/20160308033821/http://business.financialpost.com/investing/if-you-cant-be-jay-z-be-the-guy-who-sells-companies-to-him |archive-date=March 8, 2016}}</ref><ref>{{cite web |author=Courtney Connley |date=February 2, 2015 |title=Jay Z Makes $56 Million Bid to Buy Music Streaming Company |url=http://www.blackenterprise.com/lifestyle/jay-z-makes-56-million-bid-music-streaming-company/ |url-status=live |archive-url=https://web.archive.org/web/20160306232349/http://www.blackenterprise.com/lifestyle/jay-z-makes-56-million-bid-music-streaming-company/ |archive-date=March 6, 2016 |access-date=February 29, 2016 |publisher=Black Enterprise}}</ref> The music service combines audio and music videos with curated editorial. The main idea of the service is to bring major revenue streams back to the music artists themselves as the idea of an artist-owned streaming platform was stated as to "restore the value to music by launching a service owned by artists." Jay-Z currently{{When|date=October 2018}} is a major shareholder in the company.<ref>{{cite web |date=March 30, 2015 |title=Jay Z relaunches Tidal with music's biggest artists as his co-owners |url=https://www.theverge.com/2015/3/30/8314833/tidal-jay-z-streaming-music |url-status=live |archive-url=https://web.archive.org/web/20150330213630/http://www.theverge.com/2015/3/30/8314833/tidal-jay-z-streaming-music |archive-date=March 30, 2015 |access-date=March 31, 2015 |work=The Verge}}</ref><ref>1:44 video mark{{cite web |date=March 30, 2015 |title=Tidal Live Press Conference Ft. Jay Z, Madonna, Beyoncé and Kanye West! |url=https://www.youtube.com/watch?v=SifNd8j3Zdc |url-status=live |archive-url=https://web.archive.org/web/20150411014252/https://www.youtube.com/watch?v=SifNd8j3Zdc |archive-date=April 11, 2015 |access-date=March 31, 2015 |publisher=[[YouTube]]}}</ref> In July 2015, Carter made a significant investment to [[JetSmarter]], an app helping people book private executive plane flights. The app was built by Sergey Petrossov.<ref>{{cite news |title=With $20M In The Bank, JetSmarter Is Building The Uber Of The Skies |work=[[TechCrunch]] |url=https://techcrunch.com/2015/07/23/with-20m-in-the-bank-jetsmarter-is-building-the-uber-of-the-skies/ |url-status=live |access-date=January 26, 2016 |archive-url=https://web.archive.org/web/20160118102617/http://techcrunch.com/2015/07/23/with-20m-in-the-bank-jetsmarter-is-building-the-uber-of-the-skies/ |archive-date=January 18, 2016}}</ref>
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