Editing Frontier Airlines (section)

=== Airline branding ===
From 1994 to 2001, the airline's livery consisted of green script "Frontier" titles on the forward fuselage, a small "Spirit of the West" slogan, and wildlife photography on the tail of each aircraft.<ref>{{Cite web|url=https://www.airliners.net/photo/Frontier-Airlines/Boeing-737-3L9/238841|title=Aviation Photo #0238841: Boeing 737-3L9 - Frontier Airlines|website=Airliners.net}}</ref> Most Boeing 737 aircraft featured different imagery on both sides.<ref>{{cite web|title=Animal Tales|url=http://content.flyfrontier.com/who-we-are/animal-tales|url-status=dead|archive-url=https://web.archive.org/web/20150424085310/http://content.flyfrontier.com/who-we-are/animal-tales|archive-date=April 24, 2015|access-date=April 14, 2015}}</ref>

Beginning in 2001, a new livery was introduced on the airline's new Airbus A319s, with large silver "FRONTIER" titles on the sides of the aircraft, and the airline's "Spirit of the West" slogan, later changed to "A whole different animal." The animal tails were retained, although only one image per aircraft was now used. Though the airline's Boeing 737s remained in the fleet until 2005, none were repainted into this livery.

In April 2013, Frontier introduced a modified version of that livery,<ref>[http://www.flyfrontier.com/who-we-are/company-info/our-fleet/new-livery Frontier Airlines | FlyFrontier.com Livery] {{webarchive|url=https://web.archive.org/web/20130725061649/http://www.flyfrontier.com/who-we-are/company-info/our-fleet/new-livery|date=July 25, 2013}}. Flyfrontier.com. Retrieved on August 16, 2013.</ref> keeping the iconic animals on aircraft tails, but dropping its former slogan and replacing "FRONTIER" with "FLYFRONTIER.COM", the company's website, in support of new marketing that focused heavily on the airline's web presence. This livery was only painted on a few newly delivered aircraft. Aircraft in the older livery received "FLYFRONTIER.COM" titles on engine [[nacelles]].

On September 9, 2014, Frontier introduced an updated livery,<ref>[http://inairlinenews.com/2014/09/07/frontier-changes-continue-with-updated-livery/ InAirlineNews.com] {{webarchive|url=https://web.archive.org/web/20140910195920/http://inairlinenews.com/2014/09/07/frontier-changes-continue-with-updated-livery/|date=September 10, 2014}}. Retrieved on September 9, 2014.</ref> as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by [[Saul Bass]] for the original Frontier when the carrier unveiled a new livery in 1978. The livery of 2014 also includes the traditional arrow used by the original Frontier prior to 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification.

Animal concepts used in the livery extend into Frontier's marketing as well. Each animal has a specific name.<ref>[http://content.flyfrontier.com/who-we-are/animal-tales Frontier Airlines | Animal Tails] {{Webarchive|url=https://web.archive.org/web/20150424085310/http://content.flyfrontier.com/who-we-are/animal-tales|date=April 24, 2015}}. Flyfrontier.com. Retrieved on April 14, 2015.</ref> Animal aircraft used in their radio and television commercials include Jack the rabbit, Grizwald the bear, Foxy the fox (for whom Jack has a crush), Flip the dolphin (who always gets stuck going to Chicago rather than the warmer climates the others are going to), Larry the lynx, Hector the sea otter, and Sal the cougar. New additions are Penguins Jim, Joe, Jay, and Gary, a barbershop-style quartet, singing the praises of EarlyReturns to an audience of Frontier's well-known characters from the "a whole different animal" campaign, Hector the otter, advertising Frontier's expanding service to Mexico, and Polly the Parrot, who won the new animal audition in 2012.

Expanding on these concepts in 2023, Frontier introduced a new approach with their animal mascots taking on promiscuous roles in a calendar titled "Fur & Feathers".<ref>{{cite web | url=https://news.flyfrontier.com/frontiers-2023-fur--feathers-calendar-is-here-available-as-a-free-download/ | title=Frontier's 2023 "Fur & Feathers" Calendar is Here! Available as a Free Download }}</ref>