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=== Principles === Ecotourism in both [[terrestrial ecosystem|terrestrial]] and [[marine ecosystem]]s can benefit conservation, provided the complexities of history, culture, and ecology in the affected regions are successfully navigated.<ref name="Macdonald 2017">{{cite journal |last1=Macdonald |first1=Catherine |last2=Gallagher |first2=Austin J. |last3=Barnett |first3=Adam |last4=Brunnschweiler |first4=Juerg |last5=Shiffman |first5=David S. |last6=Hammerschlag |first6=Neil |title=Conservation potential of apex predator tourism |journal=[[Biological Conservation (journal)|Biological Conservation]] |volume=215 |year=2017 |doi=10.1016/j.biocon.2017.07.013 |pages=132β141|bibcode=2017BCons.215..132M }}</ref> Catherine Macdonald and colleagues identify the factors that determine conservation outcomes, namely whether: animals and their habits are sufficiently protected; conflict between people and wildlife is avoided or at least suitably mitigated; there is good outreach and education of the local population into the benefits of ecotourism; there is effective collaboration with stakeholders in the area; and there is proper use of the money generated by ecotourism to conserve the local ecology.<ref name="Macdonald 2017"/> They conclude that ecotourism works best to conserve predators when the tourism industry is supported both politically and by the public, and when it is monitored and controlled at local, national, and international levels.<ref name="Macdonald 2017"/>
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