Editing E-commerce (section)

=== Impact on traditional retail ===
E-commerce has been cited as a major force for the failure of major U.S. retailers in a trend frequently referred to as a "retail apocalypse."<ref>{{Cite web|last1=Barrabi|first1=Thomas|last2=Carter|first2=Shawn M.|date=2017-07-14|title=Retail Apocalypse: Pier 1 and the other retailers closing, filing for bankruptcy|url=https://www.foxbusiness.com/retail/features-retail-apocalypse-bankruptcy-stores-closing|url-status=live|access-date=4 May 2021|website=[[Fox Business]]|archive-date=12 August 2019|archive-url=https://web.archive.org/web/20190812203525/https://www.foxbusiness.com/retail/features-retail-apocalypse-bankruptcy-stores-closing}}</ref> The rise of e-commerce outlets like Amazon has made it harder for traditional retailers to attract customers to their stores and forced companies to change their sales strategies. Many companies have turned to sales promotions and increased digital efforts to lure shoppers while shutting down brick-and-mortar locations.<ref>{{Cite web|last=Forte|first=Daniela|date=11 March 2019|title=Store Closures, Failures Continue to Mount as Retailers Seek to Pivot Faster|url=https://multichannelmerchant.com/ecommerce/store-closures-failures-continue-to-mount-as-retailers-seek-to-pivot-faster/|url-status=live|access-date=4 May 2021|website=[[Multichannel Merchant]]|publisher=[[Access Intelligence, LLC]]|archive-date=13 August 2019|archive-url=https://web.archive.org/web/20190813025717/https://multichannelmerchant.com/ecommerce/store-closures-failures-continue-to-mount-as-retailers-seek-to-pivot-faster/}}</ref> The trend has forced some traditional retailers to shutter its brick and mortar operations.<ref>{{cite news|date=1 August 2019|title=The retail apocalypse is shutting down flagship stores|work=[[USA Today]]|url=https://www.usatoday.com/story/money/2019/08/01/retail-flagship-stores-close-rent-online-shopping-skyrockets/1888004001/|access-date=12 August 2019|archive-date=13 August 2019|archive-url=https://web.archive.org/web/20190813033959/https://www.usatoday.com/story/money/2019/08/01/retail-flagship-stores-close-rent-online-shopping-skyrockets/1888004001/|url-status=live}}</ref>