Editing Doraemon (section)

=== Merchandise ===
In Japan, the ''Doraemon'' merchandising rights belong to [[Shogakukan-Shueisha Productions]], which has produced and distributed a wide range of products under its brand, such as toys, food, stationery, [[action figure]]s,<ref>{{Cite web|title=Doraemon Business Department|url=http://www.shopro.co.jp/english/media/doraemon.html|url-status=live|archive-url=https://web.archive.org/web/20101206123635/http://www.shopro.co.jp/english/media/doraemon.html|archive-date=2010-12-06|access-date=2022-01-14|publisher=[[ShoPro]]}}</ref> {{Transliteration|ja|[[gashapon]]}}, shoes, clothing, and others.<ref name="Shiraishi 1997-2" /><ref>{{Cite journal|last=Benson|first=Anya|date=2015-03-09|title=The utopia of suburbia: the unchanging past and limitless future in Doraemon|url=https://www.tandfonline.com/doi/abs/10.1080/09555803.2015.1015597?journalCode=rjfo20|journal=Japan Forum|volume=27|issue=2|pages=235–256|doi=10.1080/09555803.2015.1015597|s2cid=143711601 }} See especially p. 243.</ref> Several companies have collaborated on the creation and distribution of products on the series and its characters, including [[Sanrio]],<ref>{{Cite web|date=2015-07-22|title=ドラえもんとハローキティが夢のコラボ 「どこでもドア」から一緒に登場|trans-title=Doraemon and Hello Kitty appear together from the dream collaboration "Anywhere Door"|url=https://animeanime.jp/article/2015/07/22/24218.html|url-status=live|archive-url=https://web.archive.org/web/20150724032212/https://animeanime.jp/article/2015/07/22/24218.html|archive-date=2015-07-24|access-date=2022-01-14|website=アニメ！アニメ！|language=ja}}</ref> [[Converse (shoe company)|Converse]],<ref>{{Cite web|title=Baby All Star N Doraemon Z|url=http://converse.co.jp/products/baby-all-star-n-doraemon-z/|url-status=dead|archive-url=https://web.archive.org/web/20160212112235/http://converse.co.jp/products/baby-all-star-n-doraemon-z/|archive-date=2016-02-12|access-date=2022-01-14|publisher=[[Converse (shoe company)|Converse]]|language=ja}}</ref> [[Moleskine]],<ref>{{Cite web|title=Doraemon Limited Edition Collection|url=https://www.moleskine.com/ko/web/en/news/doraemon-cartoon|url-status=live|archive-url=https://web.archive.org/web/20180614172012/https://www.moleskine.com/ko/web/en/news/doraemon-cartoon|archive-date=2018-06-14|access-date=2022-01-14|publisher=[[Moleskine]]}}</ref> and [[ESP Guitars]], which has made guitars decorated with ''Doraemon'' characters;<ref>{{cite web|title=ESP X Doraemon|url=http://espguitars.co.jp/doraemon/index.html|url-status=live|archive-url=https://web.archive.org/web/20130903175610/http://espguitars.co.jp/doraemon/index.html|archive-date=September 3, 2013|access-date=May 27, 2021|publisher=[[ESP Guitars]]}}</ref> a further partnership of ''Doraemon'' with [[Uniqlo]] led to a line of clothing designed by [[Takashi Murakami]].<ref>{{Cite press release|title=UNIQLO Presents Doraemon UT Featuring Works by Master Contemporary Artist Takashi Murakami|date=2018-05-09|publisher=[[Uniqlo]]|url=http://www.uniqlo.com/sg/corp/pressrelease/2018/05/uniqlo_presents_doraemon_ut_fe.html|access-date=2022-01-14|archive-url=https://web.archive.org/web/20180524233923/http://www.uniqlo.com/sg/corp/pressrelease/2018/05/uniqlo_presents_doraemon_ut_fe.html|archive-date=2018-05-24}}</ref> The ''Doraemon'' franchise has also collaborated with various Japanese brands, including Tsi Groove & Sports's ''Jack Bunny!!'' golf apparel brand,<ref>{{cite web|date=August 5, 2019|title=「Jack Bunny!!」と人気キャラクター「ドラえもん」とのコラボがパワーアップして登場！ サングラスをしたドラえもんアイテムなど限定品が発売 8月9日(金)からは「ドラえもん祭り」を開催！|trans-title=A collaboration between "Jack Bunny!!" and the popular character "Doraemon" has been enhanced! Limited items such as Doraemon items wearing sunglasses will be on sale. The "Doraemon Festival" will be held from August 9th (Friday)!|url=https://prtimes.jp/main/html/rd/p/000000006.000036213.html|url-status=live|archive-url=https://web.archive.org/web/20211102230349/https://prtimes.jp/main/html/rd/p/000000006.000036213.html|archive-date=November 2, 2021|access-date=November 2, 2021|publisher=PR Times|language=Japanese}}</ref><ref>{{cite web|date=July 31, 2020|title=ゴルフアパレルブランド「Jack Bunny!!」から、いつものゴルフを「ドラえもん」と楽しく過ごせるコラボアイテムが今年も登場！発売を記念して8月7日(金)からは「ドラえもん祭り」を開催！|trans-title=From the golf apparel brand "Jack Bunny!!", collaboration items that allow you to enjoy your usual golf with "Doraemon" will be released this year as well! To commemorate the release, the "Doraemon Festival" will be held from August 7th (Friday)!|url=https://prtimes.jp/main/html/rd/p/000000034.000009786.html|url-status=live|archive-url=https://web.archive.org/web/20211105141902/https://prtimes.jp/main/html/rd/p/000000034.000009786.html|archive-date=November 5, 2021|access-date=November 2, 2021|publisher=PR Times|language=Japanese}}</ref><ref>{{cite web|date=August 4, 2021|title=「DORAEMON JackBunny!! FESTIVAL'21」8/6(金)～の8/22(日)開催！|trans-title="DORAEMON Jack Bunny !! FESTIVAL'21" will be held from August 6th (Friday) to August 22nd (Sunday)!|url=https://prtimes.jp/main/html/rd/p/000000118.000009786.html|url-status=live|archive-url=https://web.archive.org/web/20211105120654/https://prtimes.jp/main/html/rd/p/000000118.000009786.html|archive-date=November 5, 2021|access-date=November 2, 2021|publisher=PR Times|language=Japanese}}</ref> [[Unicharm]]'s ''MamiPoko'' diaper brand,<ref>{{cite web|date=May 14, 2021|title=ドラえもん50周年『マミーポコパンツ』ハッピーデザイン|trans-title=Doraemon 50th Anniversary "MamiPoko Pants" Happy Design|url=https://dora-world.com/contents/1900|url-status=live|archive-url=https://web.archive.org/web/20211103191633/https://dora-world.com/contents/1900|archive-date=November 3, 2021|access-date=November 2, 2021|publisher=Fujiko Pro|language=Japanese}}</ref> and the video games ''LINE Pop 2'',<ref>{{cite web|date=March 20, 2018|title=「LINE POP2」に「ドラえもん」たちが登場！『映画ドラえもん のび太の宝島』とコラボレーション開始！|trans-title="Doraemon" and others have appeared in "LINE POP2"! Collaboration with "Doraemon: Nobita's Treasure Island" has started!|url=https://prtimes.jp/main/html/rd/p/000001013.000001594.html|url-status=live|archive-url=https://web.archive.org/web/20211105142001/https://prtimes.jp/main/html/rd/p/000001013.000001594.html|archive-date=November 5, 2021|access-date=November 2, 2021|publisher=PR Times|language=Japanese}}</ref> ''[[Monster Strike]]'',<ref>{{cite web|date=February 28, 2020|title=【追記：3/6】「映画ドラえもん のび太の新恐竜」と「モンスト」のコラボイベントを3/6（金）より期間限定で開催！ドラえもん、のび太、しずか、ジャイアン、スネ夫がモンストに登場！|trans-title=[Addition: 3/6] A collaboration event between "Movie Doraemon Nobita's New Dinosaur" and "Monster Strike" will be held for a limited time from March 6th (Friday)! Doraemon, Nobita, Shizuka, Gian, and Suneo appear in Monster Strike!|url=https://www.monster-strike.com/news/20200228_6.html|url-status=live|archive-url=https://web.archive.org/web/20211122020228/https://www.monster-strike.com/news/20200228_6.html|archive-date=November 22, 2021|access-date=November 2, 2021|publisher=XFLAG|language=Japanese}}</ref> and ''[[Granblue Fantasy]]''.<ref>{{cite web|author=Stenbuck|first=Kite|date=November 1, 2021|title=Granblue Fantasy Doraemon Crossover Will Appear in December 2021|url=https://www.siliconera.com/granblue-fantasy-doraemon-crossover-will-appear-in-december-2021/|url-status=live|archive-url=https://web.archive.org/web/20211117212157/https://www.siliconera.com/granblue-fantasy-doraemon-crossover-will-appear-in-december-2021/|archive-date=November 17, 2021|access-date=November 2, 2021|publisher=[[Siliconera]]}}</ref><ref>{{cite web|date=October 31, 2021|title=Granblue Fantasy announces Doraemon collab for December|url=https://www.gamerbraves.com/granblue-fantasy-announces-doraemon-collab-for-december/|url-status=live|archive-url=https://web.archive.org/web/20211105141834/https://www.gamerbraves.com/granblue-fantasy-announces-doraemon-collab-for-december/|archive-date=November 5, 2021|access-date=November 2, 2021|publisher=GamerBraves}}</ref> [[Viz Media]] owns the ''Doraemon'' merchandising rights in North and Latin America,<ref name="Viz Merchandise" /> which has developed ''Doraemon''-themed clothing and collectibles in collaboration with retail chain [[Hot Topic]],<ref>{{Cite web|title=Viz Media announces new officially licensed collectables and apparel based on the celebrated anime property Doraemon|url=https://www.viz.com/news/newsroom/1006154|url-status=live|archive-url=https://web.archive.org/web/20160706222916/http://www.viz.com/news/newsroom/1006154|archive-date=2016-07-06|access-date=2022-01-14|publisher=[[Viz Media]]}}</ref> and themed [[Happy Meal]]s in a 2015 collaboration with [[McDonald's]].<ref>{{Cite web|date=2015-03-14|title=McDonald's hopes to make kids happy — by teaming up with Japan's favorite blue friend Doraemon!|url=https://soranews24.com/2015/03/14/mcdonalds-hopes-to-make-kids-happy-by-teaming-up-with-japans-favorite-blue-friend-doraemon/|url-status=live|archive-url=https://web.archive.org/web/20180614171850/https://soranews24.com/2015/03/14/mcdonalds-hopes-to-make-kids-happy-by-teaming-up-with-japans-favorite-blue-friend-doraemon/|archive-date=2018-06-14|access-date=2022-01-14|website=SoraNews24}}</ref> Viz Media Europe (now [[Crunchyroll EMEA]]) manages the merchandising in Europe except Spain and Portugal;<ref>{{Cite web|title=Doraemon - the gadget cat from the future!|url=http://vizeurope.com/en/licence/doraemon|url-status=dead|archive-url=https://web.archive.org/web/20160921073905/http://vizeurope.com/en/licence/doraemon|archive-date=2016-09-21|access-date=2022-01-14|publisher=[[Viz Media Europe]]}}</ref> LUK International has obtained licenses in these two countries.<ref>{{Cite web|title=Licensing & Promotions / DORAEMON|url=http://www.lukinternacional.com/en/licensing-promotions/doraemon|url-status=live|archive-url=https://web.archive.org/web/20180718195523/http://www.lukinternacional.com/en/licensing-promotions/doraemon|archive-date=2018-07-18|access-date=2022-01-14|publisher=LUK International}}</ref>

Characters from ''Doraemon'' have been used in advertising through specific agreements with Shogakukan. For instance, following the [[Cool Japan]] initiative promoted by the [[Government of Japan|Japanese government]], [[Sharp Corporation]] produced a series of commercials featuring the characters of Doraemon and Nobita, which were broadcast in several [[ASEAN countries]].<ref>{{Cite web|date=July 2015|title=Cool Japan Initiative|url=http://www.meti.go.jp/policy/mono_info_service/mono/creative/150706CJInitiativeJuly.pdf|url-status=live|archive-url=https://web.archive.org/web/20160328103734/http://www.meti.go.jp/policy/mono_info_service/mono/creative/150706CJInitiativeJuly.pdf|archive-date=2016-03-28|access-date=2022-01-14|publisher=[[Ministry of Economy, Trade and Industry|METI]]|page=3}}</ref> In late 2011, Shogakukan and [[Toyota Motor Corporation]] joined forces to create a series of live-action commercials as part of Toyota's ReBorn ad campaign, which depicted the manga's characters two decades after being grown up, where Hollywood actor [[Jean Reno]] played Doraemon.<ref>{{Cite web|last=Denny|first=Mac|date=2011-11-20|title=Toyota Introduces Increasingly Impressive Cast for Live-Action Doraemon Commercials|url=https://soranews24.com/2011/11/20/toyota-rolls-out-increasingly-impressive-cast-for-live-action-doraemon-commercials/|url-status=live|archive-url=https://web.archive.org/web/20180805143312/https://soranews24.com/2011/11/20/toyota-rolls-out-increasingly-impressive-cast-for-live-action-doraemon-commercials/|archive-date=2018-08-05|access-date=2022-01-14|website=SoraNews24}}</ref><ref>{{cite web|last=Loo|first=Egan|date=July 15, 2012|title=Jean Reno Goes to Olympics as Doraemon in New Live-Action Ad – News|url=http://www.animenewsnetwork.com/news/2012-07-14/jean-reno-goes-to-olympics-as-doraemon-in-new-live-action-ad|url-status=live|archive-url=https://web.archive.org/web/20121108100519/http://www.animenewsnetwork.com/news/2012-07-14/jean-reno-goes-to-olympics-as-doraemon-in-new-live-action-ad|archive-date=November 8, 2012|access-date=January 31, 2013|website=Anime News Network}}</ref>