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== Skateboarding == In the 1980s, Converse sponsored several influential skaters including [[Jason Jessee]], [[Rodney Mullen]], and [[Mark Rogowski]].<ref>{{Cite web |last=Warnett |first=Gary |date=2015-12-09 |title=CAN IT SKATE?: Skateboarding's History of Cannibalizing the Footwear Market |url=https://032c.com/magazine/can-it-skate-skateboardings-history-of-cannibalizing-the-footwear-market |access-date=2023-06-21 |website=[[032c]]}}</ref> Under the "Cons" name, Converse launched its skateboarding program in 2009 with a team of "ambassadors": Kenny Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler, Raymond Molinar, and [[Rune Glifberg]].<ref>{{cite web|title=Cons Comes Back: A Look at Converse Skateboarding|url=http://push.ca/blogs/andrewsk/archive/2009/05/13/cons-comes-back-a-look-at-converse-skateboarding.aspx|work=Push.ca|publisher=Bell Canada|access-date=September 9, 2012|author=asayer|date=May 13, 2009|archive-url=https://web.archive.org/web/20100211123538/http://push.ca/blogs/andrewsk/archive/2009/05/13/cons-comes-back-a-look-at-converse-skateboarding.aspx|archive-date=February 11, 2010|url-status=dead}}</ref> In 2012, the company added Jason Jessee and Mike Anderson to its ambassadors team.<ref name="Cons">{{cite web|title=Ambassadors|url=http://www.converse.com/content/landing/index.aspx?command=N:3066-100060|work=Converse.com|publisher=Converse Inc|access-date=September 9, 2012|year=2012}}</ref> In August 2012, Converse sponsored a skate event at [[Huntington Beach]], [[California]], U.S. Trapasso, Tom Remillard,<ref>{{cite web|title=Nick Trapasso, Tom Remillard & Robbie Russo at Coastal Carnage! Week ... |url=https://www.youtube.com/watch?v=c0-ChrtyTyQ |archive-url=https://ghostarchive.org/varchive/youtube/20211211/c0-ChrtyTyQ| archive-date=2021-12-11 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=January 20, 2013|author=RIDE Channel |author2=Rob Brink |author3=Erica Yary|format=Video upload|date=August 3, 2012}}{{cbignore}}</ref> [[Aaron Homoki]], Greyson Fletcher, Ben Raemers, Ben Hatchell, Robbie Russo, and Ben Raybourn participated in the competition that was held. Raybourn eventually won the US$20,000 grand prize, and Homoki won the US$3,000 Best Trick contest.<ref>{{cite web|title=RAYBOURN CRUISES THROUGH CARNAGE|url=http://xgames.espn.go.com/skateboarding/article/8238185/ben-raybourn-wins-converse-coastal-carnage|work=ESPN Action Sports|publisher=ESPN Internet Ventures|access-date=January 20, 2013|author=Lance Dawes|author2=Cory Williams|date=August 6, 2012|archive-date=July 9, 2015|archive-url=https://web.archive.org/web/20150709194353/http://xgames.espn.go.com/skateboarding/article/8238185/ben-raybourn-wins-converse-coastal-carnage|url-status=dead}}</ref> As of July 2014, the Cons skateboard team consisted of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, [[Zered Bassett|Zered Basset]], [[Ben Raemers]], Jake Johnson, Eli Reed, [[Louie Lopez]], [[Sage Elsesser]], and Sean Pablo were subsequently added.<ref name="Cons"/> Bassett filmed a new advertisement that was broadcast online in July 2014, in which he skateboarded through [[New York City]] in a newly launched skate shoe version of the Converse Weapon model.<ref>{{cite web|author1=Brian Farmer|title=Converse Launches the CONS Weapon Skate Shoe with Short Film featuring Zered Bassett|url=http://www.highsnobiety.com/2014/07/20/converse-cons-weapon-skate/|website=High Snobiety|publisher=Titel Media|access-date=July 26, 2014|date=July 20, 2014}}</ref> In February 2024, Converse and [[Phaidon Press|Phaidon]] launched a book titled ''Skateboard'', about the history of skateboarding from the 1950s to today.<ref name=":2">{{Cite web |last=Brenner |first=Julia |title=Phaidon X Converse Launch New Book 'Skateboard'—Counterculture Design From The 1950s To Today |url=https://www.forbes.com/sites/juliabrenner/2024/02/23/phaidon-x-converse-launch--new-book-skateboard--counterculture-design-from-the-1950s-to-today/ |access-date=2024-02-28 |website=Forbes |language=en}}</ref><ref>{{Cite web |last=Mast |first=Haley |date=2024-02-27 |title=Converse X Phaidon Launch New History of Skateboarding Book |url=https://www.skateboarding.com/trending-news/converse-x-phaidon-launch-new-history-of-skateboarding-book |access-date=2024-02-28 |website=TransWorld SKATEboarding Magazine |language=en}}</ref> The book was put together by [[Jonathan Olivares]], a designer and skater.<ref name=":2" />
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