Editing Coca-Cola (section)

==Brand portfolio==
[[File:Coke logo.svg|thumb|Shortened "Coke" logo used on the back of cans and included in the logos of some flavor variations]]
This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions of [[Diet Coke]] and [[Coca-Cola Zero Sugar]]; these variant versions of those no-calorie colas can be found in their respective articles.

{| class="wikitable"
!width=12%| Name !! Launched !! Notes
|-
| [[Diet Coke]]
| style="text-align:center;"| 1983
| A low-calorie version of Coca-Cola with sweeteners instead of sugar or corn syrup.
|-
| [[Caffeine-Free Coca-Cola]]
| style="text-align:center;"| 1983
|A variant of the standard Coca-Cola without caffeine.{{citation needed|date=February 2024}}
|- 
| [[Coca-Cola Cherry]]
| style="text-align:center;"| 1985
| Coca-Cola with a cherry flavor. It was originally marketed as '''Cherry Coke (Cherry Coca-Cola)''', and was named as such in North America until 2006.{{citation needed|date=February 2024}}
|-
| [[New Coke]] / Coca-Cola II
| style="text-align:center;"| 1985
| An unpopular formula change, remained after the original formula quickly returned and was later rebranded as Coca-Cola II until its full discontinuation in 2002. In 2019, New Coke was re-introduced to the market to promote the third season of the [[Netflix]] original series, ''[[Stranger Things]].''<ref>{{Cite web|url=https://www.cnbc.com/2019/07/05/netflix-stranger-things-revives-new-coke-heres-how-the-failed-soda-cost-coca-cola-millions.html|title=Netflix's 'Stranger Things' revives New Coke. Here's how the failed soda cost Coca-Cola millions in 1985|last=Huddleston|first=Tom Jr.|date=July 5, 2019|website=CNBC|language=en|access-date=July 8, 2019|archive-url=https://web.archive.org/web/20190708061804/https://www.cnbc.com/2019/07/05/netflix-stranger-things-revives-new-coke-heres-how-the-failed-soda-cost-coca-cola-millions.html|archive-date=July 8, 2019|url-status=live}}</ref>
|-
| [[Golden Coca-Cola]]
| style="text-align:center;"| 2001
| A limited edition produced by Beijing Coca-Cola company to celebrate [[Bids for the 2008 Summer Olympics|Beijing's successful bid]] to host the [[2008 Summer Olympics|Olympics]].{{citation needed|date=February 2024}}
|-
| [[Coca-Cola Vanilla]]
| style="text-align:center;"| 2002
| Coca-Cola with a vanilla flavor.
|-
| [[Coca-Cola C2]]
| style="text-align:center;"| 2004
| A mid-calorie version of Coca-Cola sweetened with both corn syrup and artificial sweeteners. It was first sold in Japan, and shortly expanded to North America. The drink was a flop, and was commonly replaced with Coca-Cola Zero upon its launch until it was fully discontinued in 2007.
|-
| [[Coca-Cola with Lime]]
| style="text-align:center;"| 2005
| Coca-Cola with a lime flavor, introduced after the success of its diet counterpart.
|-
| [[Coca-Cola with Lemon]]
| style="text-align:center;"| 2005
| Coca-Cola with a lemon flavor. Debuted in the United Kingdom, and was also available in Japan, France, Hong Kong, Brazil, and Hungary.
|-
| [[Coca-Cola Raspberry]]
| style="text-align:center;"| 2005
| Coca-Cola with a raspberry flavor. It was originally exclusively sold in New Zealand for a short time and was later given a wider international release through the [[Coca-Cola Freestyle]] fountain machine.
|-
| [[Coca-Cola Zero]]/[[Coca-Cola Zero Sugar]]
| style="text-align:center;"| 2005
| Low-calorie variant formulated to be more like standard Coca-Cola. It has had different formula changes over the years.
|-
| [[Coca-Cola Citra]]
| style="text-align:center;"| 2005
| Coca-Cola with a Lemon-Lime flavor. It was first sold as a limited edition in Mexico and New Zealand, before gaining a release in Japan.
|-
| [[Coca-Cola Black Cherry Vanilla]]
| style="text-align:center;"| 2006
| Coca-Cola with a combination of black cherry and vanilla flavor. It was only sold in North America as a replacement to Vanilla Coke, before the drink returned and re-replaced it in June 2007.
|-
| [[Coca-Cola Blāk]]
| style="text-align:center;"| 2006
| Coca-Cola with a rich coffee flavor, of which the formula depends on the country. It was first sold in France, before being released in North America where it was discontinued in 2008.
|-
| [[Coca-Cola Orange]]
| style="text-align:center;"| 2007
| Coca-Cola with an orange flavor, similar to that of the drink [[Mezzo Mix]] which is sold in DACH regions. It was available in the United Kingdom and Gibraltar as a limited edition for the summer of 2007. It was later given a wider international release through the [[Coca-Cola Freestyle]] fountain machine.
|-
| [[Coca-Cola Life]]
| style="text-align:center;"| 2014
| A version of Coca-Cola with [[stevia]] and sugar as sweeteners rather than simply sugar. It was largely unsuccessful and was quietly discontinued in all territories by 2020.
|-
| Coca-Cola Ginger
| style="text-align:center;"| 2016
| A version that mixes in the classic Coca-Cola formula with the taste of [[ginger beer]]. It was available as a limited edition in Vietnam, Australia, and New Zealand.
|-
| [[Coca-Cola Fiber+]]
| style="text-align:center;"| 2017
| A dietary variant of Coca-Cola with added dietary fiber in the form of dextrin developed by Coca-Cola Asia Pacific. It is available in Asian territories such as Japan, Taiwan, mainland China, Hong Kong, Vietnam, and Mongolia.
|-
| [[Coca-Cola with Coffee]]
| style="text-align:center;"| 2017
| Coca-Cola mixed in with Coffee. It was originally introduced in Japan in 2017 before expanding to North America in January 2021, available in Dark Blend, Vanilla and Caramel variants along with Zero Sugar dark blend and vanilla variants. The North American unit was discontinued the following year.<ref>{{cite web |title=Coke With Coffee Discontinued in U.S. |url=https://www.beverage-digest.com/articles/782-coke-with-coffee-discontinued-in-us |website=[[Beverage Digest]] |access-date=March 8, 2024 |date=November 9, 2022}}</ref>
|-
| Coca-Cola Peach
| style="text-align:center;"| 2018
| Coca-Cola with a Peach flavor. It was made for and sold exclusively in Japan as a limited edition in 2018<ref>{{cite web | url=https://soranews24.com/2018/01/10/peach-coca-cola-coming-to-japan-in-a-world-first-for-the-company/ | title=Peach Coca-Cola coming to Japan in a world-first for the company | date=January 10, 2018 }}</ref> and 2019<ref>{{cite web | url=https://soranews24.com/2018/12/22/coca-cola-japan-releases-new-peach-coke-for-2019/ | title=Coca-Cola Japan releases new Peach Coke for 2019 | date=December 21, 2018 }}</ref> and later sold in China.
|-
| Coca-Cola Georgia Peach
| style="text-align:center;"| 2018
|A hand-crafted Peach-flavored Coca-Cola sweetened with cane sugar. Sold in the United States.<ref name="Coca-Cola Local Flavors Coca-Cola US">{{cite web | url=https://www.coca-cola.com/us/en/brands/coca-cola/products/coca-cola-local-flavors | title=Coca-Cola Local Flavors - Varieties & Details &#124; Coca-Cola US }}</ref>
|-
| Coca-Cola California Raspberry
| style="text-align:center;"| 2018
| A hand-crafted Raspberry-flavored Coca-Cola sweetened with cane sugar. Sold in the United States.<ref name="Coca-Cola Local Flavors Coca-Cola US"/>
|-
| Coca-Cola Orange Vanilla
| style="text-align:center;"| 2019
| Coca-Cola with an orange vanilla flavor, intended to imitate the flavor of an orange Creamsicle. It was available nationwide in the United States on February 25, 2019.<ref>{{cite news |last1=Meyer |first1=Zlati |title=Coca-Cola debuts Orange Vanilla, its first new flavor in more than a decade |url=https://www.usatoday.com/story/money/2019/02/08/coca-cola-orange-vanilla-soda-giants-first-new-flavor-decade/2813256002/ |newspaper=USA Today |date=February 8, 2019 |access-date=June 8, 2020 |archive-url=https://web.archive.org/web/20200226011250/https://www.usatoday.com/story/money/2019/02/08/coca-cola-orange-vanilla-soda-giants-first-new-flavor-decade/2813256002/ |archive-date=February 26, 2020 |url-status=live }}</ref> and was discontinued in 2021.
|-
| Coca-Cola Energy
| style="text-align:center;"| 2019
| An [[energy drink]] with a flavor similar to standard Coca-Cola, with [[guarana]], [[vitamin B3]] ([[Nicotinamide|niacinamide]]), [[vitamin b6|vitamin B6 (pyridoxine hydrochloride)]], and extra caffeine. The drink debuted in Spain and Hungary in April 2019<ref>{{cite web | url=https://www.foodbev.com/news/coca-cola-energy-brand-to-launch-its-first-energy-drink/ | title=Coca-Cola Energy: First energy drink released under Coke brand | date=March 28, 2019 }}</ref> and would go onto launch in Australia, the United Kingdom<ref>{{Cite web|url=https://www.coca-cola.co.uk/newsroom/press-releases/Coca-Cola-energy-launch|title=Coca-Cola Great Britain announces the launch of Coca-Cola Energy|url-status=live|archive-url=https://web.archive.org/web/20190526165146/https://www.coca-cola.co.uk/newsroom/press-releases/Coca-Cola-energy-launch|archive-date=May 26, 2019}}</ref> and other European territories throughout the year. The drink debuted in North America in 2020<ref>{{cite news |last1=Wienner-Bronner |first1=Danielle |title=Coca-Cola Energy is coming to the United States |url=https://www.cnn.com/2019/10/01/business/coke-energy-us-launch/index.html |publisher=CNN.com |date=October 1, 2019 |access-date=June 8, 2020 |archive-url=https://web.archive.org/web/20191224201839/https://www.cnn.com/2019/10/01/business/coke-energy-us-launch/index.html |archive-date=December 24, 2019 |url-status=live }}</ref> and was largely unsuccessful, with Coca-Cola announcing its discontinuation in the latter market in May 2021, to focus more on its traditional beverages.<ref>{{Cite web|date=May 14, 2021|title=Coca-Cola discontinues energy drink in N.America|url=https://www.reuters.com/business/retail-consumer/coca-cola-discontinues-energy-drink-namerica-2021-05-14/|access-date=May 15, 2021|website=Reuters|archive-date=March 21, 2022|archive-url=https://web.archive.org/web/20220321181035/https://www.reuters.com/business/retail-consumer/coca-cola-discontinues-energy-drink-namerica-2021-05-14/|url-status=live}}</ref>
|-
| Coca-Cola Signature Mixers
| style="text-align:center;"| 2019
| Premium variants of the original Coca-Cola formula that were made to blend in with different dark spirits. It was sold in Smokey, Spicy, Herbal and Woody varieties.<ref>{{cite web | url=https://www.yourcoca-cola.co.uk/blog/latest/signature-mixers/ | title=Discover the Coca-Cola Signature Mixers range | date=February 4, 2021 }}</ref> They were sold in the United Kingdom from 2019 until 2022.<ref>{{cite web | url=https://www.thegrocer.co.uk/soft-drinks/coca-cola-discontinues-signature-mixers-range/672859.article | title=Coca-Cola discontinues Signature Mixers range }}</ref>
|-
| Coca-Cola Apple
| style="text-align:center;"| 2019
| Coca-Cola with an Apple flavor. Sold in Japan for a limited time in 2019<ref>{{cite web | url=https://www.coca-cola.com/jp/ja/media-center/news-20190905-14 | title=新登場！秋の味覚・りんごが贅沢に香る「コカ･コーラ」世界初の「コカ･コーラ アップル」9月16日（月・祝）から期間限定発売 }}</ref> and was also made available in Hong Kong.
|-
| Coca-Cola Cinnamon
| style="text-align:center;"| 2019
| Coca-Cola with cinnamon flavor. Released in October 2019 in the United States as a limited release for the 2019 holiday season.<ref name="The Coca-Cola Company">{{cite news |last1=Moye |first1=Jay |title=Priming the Innovation Pump: Coca-Cola Debuts Diverse Lineup of New Drinks at NACS |url=https://www.coca-colacompany.com/stories/priming-the-innovation-pump-coca-cola-debuts-diverse-lineup |publisher=The Coca-Cola Company |date=September 30, 2019 |access-date=June 8, 2020 |archive-url=https://web.archive.org/web/20191003061646/https://www.coca-colacompany.com/stories/priming-the-innovation-pump-coca-cola-debuts-diverse-lineup |archive-date=October 3, 2019 |url-status=live }}</ref> Made available again in 2020 for the holiday season.
|-
| Coca-Cola Strawberry
| style="text-align:center;"| 2020
| Coca-Cola with a Strawberry flavor. Sold in Japan for a limited time in 2020<ref>{{cite web | url=https://soranews24.com/2020/01/08/coca-cola-japan-releases-their-first-ever-strawberry-coke/ | title=Coca-Cola Japan releases their first-ever strawberry coke | date=January 8, 2020 }}</ref> and later sold in China.
|-
| Coca-Cola Cherry Vanilla
| style="text-align:center;"| 2020
| Coca-Cola with cherry vanilla flavor. Released in the United States on February 10, 2020.
|-
| Coca-Cola Energy Cherry
| style="text-align:center;"| 2020
| Cherry-flavored variant of the standard Coca-Cola Energy. Debuted in North America in January 2020<ref>{{cite web | url=https://www.foodbev.com/news/coke-launches-coca-cola-energy-and-new-cherry-flavour-in-the-us/ | title=Coke to launch Coca-Cola Energy and new cherry flavour in the US | date=October 3, 2019 }}</ref> and the United Kingdom in April.<ref>{{cite web | url=https://www.cocacolaep.com/gb/news/2020/coca-cola-energy-debuts-brand-new-cherry-variant-plus-extra-coca-cola-taste-for-all-variants/ | title=Coca-Cola Energy debuts brand new cherry variant plus extra Coca-Cola taste for all variants | date=April 29, 2020 }}</ref>
|-
| [[Coca-Cola Creations]]
| style="text-align:center;"| 2022
| Limited edition variants of the original Coca-Cola formula that were made to appeal to younger consumers,<ref>{{cite web |title=Coca-Cola Launches Global Innovation Platform Coca-Cola Creations |url=https://www.nasdaq.com/press-release/coca-cola-launches-global-innovation-platform-coca-cola-creations-2022-02-18 |access-date=March 8, 2024}}</ref><ref>{{cite web |title=Coca-Cola Creations - Essential Marketing |url=https://www.essentialmk.com/2022/08/11/coca-cola-creations/ |access-date=March 8, 2024 |date=August 11, 2022}}</ref> such as '''Coca-Cola Starlight'''<ref>{{cite web | url=https://www.t3.com/news/coca-colas-new-byte-and-starlight-drinks-taste-of-the-future | title=Coca-Cola's new Intergalactic and Byte drinks taste of the future | date=April 27, 2022 |access-date=March 8, 2024 }}</ref> and '''Coca-Cola Ultimate'''.<ref>{{cite web |title=Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey |url=https://www.coca-colacompany.com/media-center/game-on-coca-cola-riot-games-team-up-ultimate-flavor-and-experiences |website=www.coca-colacompany.com |access-date=March 8, 2024}}</ref> They has been sold internationally as well.
|-
| [[Jack Daniel's]] and Coca-Cola
| style="text-align:center;"| 2022
| A ready-to-drink [[Alcopop|canned mixture]] of [[Tennessee whiskey]] and Coca-Cola. Debuted in Mexico in November 2022, and expanded to the United Kingdom and North America in March 2023,<ref>{{cite web | url=https://www.coca-cola.com/gb/en/media-center/jack-daniels-and-coca-cola-rtd-launch | title=Jack Daniel's® and Coca-Cola® RTD Launches in Great Britain }}</ref><ref>{{cite web | url=https://www.coca-colacompany.com/media-center/ready-to-drink-jack-and-coke-launches | title=Ready to Drink Jack and Coke Launches }}</ref> before expanding to other European territories, Asia and Latin America.
|-
| Coca-Cola Spiced
| style="text-align:center;"| 2024
| Coca-Cola with a Raspberry and spiced flavoring. It was sold in the United States and Canada from February<ref>{{cite web|url=https://www.coca-cola.com/us/en/offerings/coca-cola-spiced|title=Discover Coca-Cola Spiced: A New Raspberry & Spice Sensation|work=Coca-Cola|access-date=February 29, 2024}}</ref> until September 2024.<ref>{{Cite web |date=2024-09-24 |title=Coca-Cola is pulling its newest 'permanent' flavor from store shelves |url=https://abc7.com/post/coca-cola-is-pulling-newest-permanent-spiced-flavor-store-shelves/15349361/ |access-date=2024-09-24 |website=ABC7 Los Angeles |language=en}}</ref>
|-
| Coca-Cola Orange Cream
| style="text-align:center;" | 2025
| Similar in flavor to 2019's Coca-Cola Orange Vanilla but “zestier, smoother and creamier". It will be available until early 2026.<ref>{{cite web |author=<!-- not stated --> |date=Feb 26, 2025 |title='We All Scream for Orange Cream': Coca‑Cola Drops Retro-Inspired Flavor Innovation |url=https://www.coca-colacompany.com/media-center/coca-cola-drops-retro-inspired-flavor-innovation |website=ww.coca-colacompany.com |location= |publisher= |access-date=Mar 13, 2025}}  </ref> 

|}

==={{anchor|Logo}} Logo design===
The Coca-Cola logo was created by John Pemberton's bookkeeper, [[Frank Mason Robinson]], in 1885.<ref>{{cite web |url=http://inventors.about.com/od/advertisingmedia/ss/Coca_Cola_Comp_2.htm |title=Coca-Cola Company&nbsp;– Red Spencerian Script |archive-url=https://wayback.archive-it.org/all/20090315204551/http://inventors.about.com/od/advertisingmedia/ss/Coca_Cola_Comp_2.htm |archive-date=March 15, 2009 |url-status=dead |access-date=January 11, 2007 }}</ref> Robinson came up with the name and chose the logo's distinctive cursive script. The writing style used, known as [[Spencerian script]], was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.<ref>{{Cite web |url=https://www.coca-colajourney.com.au/stories/trace-the-130-year-evolution-of-the-coca-cola-logo |title=The 130-year Evolution of the Coca-Cola logo |website=The Coca-Cola Company |language=en-AU |access-date=July 23, 2018 |archive-url=https://web.archive.org/web/20180723182155/https://www.coca-colajourney.com.au/stories/trace-the-130-year-evolution-of-the-coca-cola-logo |archive-date=July 23, 2018 |url-status=live }}</ref>

Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of [[Atlanta]] with publicity banners and [[streetcar]] signs.<ref>{{cite web|url=http://coca-cola-art.com/2008/06/05/frank-robinson/|title=Frank Robinson, creator of the Coca-Cola logo|date=June 5, 2008|url-status=live|archive-url=https://web.archive.org/web/20090127042828/http://coca-cola-art.com/2008/06/05/frank-robinson/|archive-date=January 27, 2009|access-date=December 15, 2008}}</ref>

Coca-Cola came under [[Coke Fatwa|scrutiny in Egypt in 1951]] because of a [[conspiracy theory]] that the Coca-Cola logo, when reflected in a mirror, spells out "No [[Mohammed]] no [[Mecca]]" in Arabic.<ref>{{cite web|author=Kamdar, Ismail|title=Of Wa-Hubbies and Conspiracies|website=Muslim Matters|date=March 23, 2011|url=http://muslimmatters.org/2011/03/23/of-wa-hubbies-and-conspiracies/|access-date=June 8, 2020|archive-url=https://web.archive.org/web/20200121031852/https://muslimmatters.org/2011/03/23/of-wa-hubbies-and-conspiracies/|archive-date=January 21, 2020|url-status=live}}</ref><ref>{{Cite web |title=Rumor calls Coke logo anti-Muslim |url=https://www.tampabay.com/archive/2000/05/22/rumor-calls-coke-logo-anti-muslim/ |access-date=March 20, 2024 |website=Tampa Bay Times |language=en}}</ref>

===Contour bottle design===
{{redirect|Coke bottle|the song|Coke Bottle (song)}}
<!-- Deleted image removed: [[File:Earl R. Dean standing with the johnny bull machine.jpg|thumb|right|Earl R. Dean standing next to the Johnny Bull Machine, the mold machine used to produce the early Coca-Cola contour bottles]] -->
[[File:EB1911 Cocoa - Branch of Cocoa Tree.jpg|thumb|Illustration of a gourd-shaped [[cocoa pod]] in the ''[[Encyclopædia Britannica]]'']]

The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer [[Earl R. Dean]] and Coca-Cola's [[general counsel]], [[Harold Hirsch]]. In 1915, the Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."<ref name="vigo.lib.in.us">{{cite web|title=Inventory: Earl R. Dean Collection|url=http://www.vigo.lib.in.us/archives/inventories/business/dean.php|publisher=[[Vigo County Public Library]]|access-date=December 14, 2008|archive-url=https://web.archive.org/web/20110608214022/http://www.vigo.lib.in.us/archives/inventories/business/dean.php|archive-date=June 8, 2011|url-status=live}}</ref><ref>{{cite web | url=http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle | title=The Story of the Coca-Cola Bottle | publisher=[[The Coca-Cola Company|Coca-Cola]] | date=February 26, 2015 | access-date=November 20, 2017 | archive-url=https://web.archive.org/web/20171119092136/http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle | archive-date=November 19, 2017 | url-status=live }}</ref><ref>{{cite web | url=https://ccbanet.com/wp-content/uploads/2015/04/TBL_Spring-Summer_324.pdf | title=The Contour Bottle Celebrates Its 100th Birthday! | publisher=Coca-Cola Bottlers Association | date=2015 | access-date=November 20, 2017 | archive-url=https://web.archive.org/web/20190412085853/https://ccbanet.com/wp-content/uploads/2015/04/TBL_Spring-Summer_324.pdf | archive-date=April 12, 2019 | url-status=live }}</ref><ref name="His Life and Madness">{{cite book |url=https://books.google.com/books?id=bSAChoqpnHUC&q=harold+hirsch |last=Pendergrast |first=Mark |title=For God, Country, and Coca-Cola |publisher=[[Basic Books]] |year=2004 |page=104 |isbn=9780684826790 |access-date=June 8, 2020 |archive-url=https://web.archive.org/web/20191227142753/https://books.google.com/books?id=bSAChoqpnHUC&q=harold+hirsch#v=snippet&q=harold%20hirsch |archive-date=December 27, 2019 |url-status=live }}</ref>

Chapman J. Root, president of [[the Root Glass Company]] of [[Terre Haute, Indiana]], turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and [[Earl R. Dean]], bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the [[coca leaf]] or the [[kola nut]], but were unaware of what either ingredient looked like. Dean and Edwards went to the [[Emeline Fairbanks Memorial Library]] and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped [[cocoa pod]] in the ''[[Encyclopædia Britannica]]''. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval.<ref name="vigo.lib.in.us" />

Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours, Dean sketched out a concept drawing, which was approved by Root the next morning. Chapman Root approved the prototype bottle, and a [[design patent]] was issued on the bottle in November 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on [[conveyor belt]]s. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for the Coca-Cola Company. A revised version was also patented in 1923. Because the [[US Patent Office|Patent Office]] releases the ''Patent Gazette'' on Tuesday, the bottle was patented on December 25, 1923, and was nicknamed the "Christmas bottle". Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet.<ref name="history-of-bottling" />

As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at The Root Glass Company. He chose the lifetime job and kept it until the [[Owens-Illinois Glass Company]] bought out The Root Glass Company in the mid-1930s. Dean went on to work in other Midwestern glass factories.<ref name="Christenberry2011">{{cite book|author=Donna Gisolo Christenberry|title=Terre Haute: Farrington's Grove|url=https://books.google.com/books?id=PN2HOJFxWRsC&pg=PA65|year=2011|publisher=Arcadia Publishing|isbn=978-0-7385-8319-8|page=65|access-date=June 8, 2020|archive-url=https://web.archive.org/web/20191223061941/https://books.google.com/books?id=PN2HOJFxWRsC&pg=PA65|archive-date=December 23, 2019|url-status=live}}</ref>

[[Raymond Loewy]] updated the design in 1955 to accommodate larger formats.<ref name="coca_TheH">{{Cite web
| title = The History Behind the Coca-Cola Bottle
| work = The Coca-Cola Company
| access-date = October 20, 2019
| url = https://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle
| quote = When King and Family sized packaging were introduced in 1955, Raymond Loewy was part of the team that worked to recast the bottle but still keep the proper proportions.
| archive-url = https://web.archive.org/web/20190819164556/https://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle
| archive-date = August 19, 2019
| url-status = live
}}</ref> Misinterpretations of comments Loewy made on his involvement have given rise to a [[List of common misconceptions|popular misconception]], misattributing him as the original designer of the Coke bottle.<ref>{{Cite news |last=Bayley |first=Stephen |date=February 7, 2015 |title=The art of Coke |url=https://www.spectator.com.au/2015/02/happy-100th-birthday-to-a-pop-icon-the-coca-cola-bottle/ |access-date=June 19, 2024 |work=[[The Spectator]]}}</ref><ref>{{Cite web |last=Mikkelson |first=Barbara |date=May 2, 1999 |title=Was the Coca-Cola Bottle Design an Accident? |url=https://www.snopes.com/fact-check/coke-bottle-design-accident/ |access-date=June 19, 2024 |website=[[Snopes]]}}</ref>

Others have attributed inspiration for the design not to the cocoa pod, but to a [[Victorian fashion|Victorian]] [[Hoop skirt|hooped dress]].<ref>{{cite web |url=http://www.snopes.com/cokelore/bottle.asp |title=Snopes urban legend of the Coca-Cola bottle shape |website=Snopes.com |date=May 2, 1999 |access-date=March 13, 2011 |archive-date=January 18, 2022 |archive-url=https://web.archive.org/web/20220118171338/https://www.snopes.com/fact-check/coke-bottle-design-accident/ |url-status=live }}</ref>

In 1944, Associate Justice [[Roger J. Traynor]] of the [[Supreme Court of California]] took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of [[strict liability]] for [[product liability|defective products]]. Traynor's [[concurring opinion]] in ''[[Escola v. Coca-Cola Bottling Co.]]'' is widely recognized as a landmark case in US law today.<ref name="Friedman">{{cite book |last1=Friedman |first1=Lawrence M. |author-link1=Lawrence M. Friedman |title=American Law in the 20th Century |date=2004 |publisher=Yale University Press |location=New Haven |pages=356–357 |url=https://books.google.com/books?id=0kZNwJZxRr0C&pg=PA356 |isbn=9780300102994 |access-date=December 11, 2021 |archive-date=April 23, 2023 |archive-url=https://web.archive.org/web/20230423112323/https://books.google.com/books?id=0kZNwJZxRr0C&pg=PA356 |url-status=live }}</ref><ref name="OConnell">{{cite journal|last1=O'Connell|first1=Jeffrey|last2=Linehan|first2=John|editor1-last=Carrington|editor1-first=Paul D.|editor2-last=Jones|editor2-first=Trina|title=The Rise and Fall (and Rise Again?) of Accident Law: A Continuing Saga|journal=Law and Class in America: Trends Since the Cold War|date=2006|pages=349–363|url=https://books.google.com/books?id=dMMqAmkAyyYC&pg=PA353|access-date=February 12, 2017 |publisher=New York University Press |location=New York|isbn=9780814716540}}</ref><ref name="Feinman">{{cite book|last1=Feinman|first1=Jay M.|title=Law 101|date=2014|publisher=Oxford University Press|location=Oxford|isbn=9780199341696|page=166|edition=4th|url=https://books.google.com/books?id=7WfrAwAAQBAJ&pg=PA166}}</ref><ref name="Vandall">{{cite book|last1=Vandall|first1=Frank J.|title=A History of Civil Litigation: Political and Economic Perspectives|date=2011|publisher=Oxford University Press|location=Oxford|isbn=9780199781096|page=27|url=https://books.google.com/books?id=vw9pAgAAQBAJ&pg=PA27}}</ref><ref name="Goldberg_Page_981">{{cite book |last1=Goldberg |first1=John C.P. |last2=Sebok |first2=Anthony J. |last3=Zipursky |first3=Benjamin C. |last4=Kendrick |first4=Leslie C. |title=Tort Law: Responsibilities and Redress |date=2021 |publisher=Wolters Kluwer |location=New York |isbn=9781543821086 |page=981 |edition=5th |url=https://books.google.com/books?id=U9UeEAAAQBAJ&pg=PT1294 |access-date=December 11, 2021 |archive-date=April 23, 2023 |archive-url=https://web.archive.org/web/20230423112924/https://books.google.com/books?id=U9UeEAAAQBAJ&pg=PA981 |url-status=live }}</ref>

====Examples====
<gallery widths="150px" heights="200px">
File:ContourBottleConceptSketch.jpg|[[Earl R. Dean]]'s original 1915 concept drawing of the contour Coca-Cola bottle
File:1915 contour Coca-Cola contour bottle prototype.png|The prototype never made it to production since its middle diameter was larger than its base, making it unstable on [[conveyor belt]]s.
File:Coca-Cola 1915 Contour bottle.jpg|Final production version with slimmer middle section
File:6 Coca-Cola bottles.jpg|Numerous historical Coke bottles
</gallery>

===Designer bottles===
[[File:Madonna's Coca-Coca bottle (7961835112).jpg|thumb|200px|A Coca-Cola bottle designed by [[Jean Paul Gaultier]] and inspired by American singer [[Madonna]]<ref name="Madonna bottle">{{cite web|title=Couture Coke Bottles Inspired by Madonna|url=https://abcnews.go.com/blogs/lifestyle/2012/04/couture-coke-bottles-inspired-by-madonna|work=[[ABC News (United States)|ABC News]]|first=Lauren|last=Torrisi|access-date=March 22, 2020|date=April 13, 2013|archive-url=https://web.archive.org/web/20200323022520/https://abcnews.go.com/blogs/lifestyle/2012/04/couture-coke-bottles-inspired-by-madonna|archive-date=March 23, 2020|url-status=live}}</ref>]]

[[Karl Lagerfeld]] is the latest designer to have created a collection of aluminum bottles for Coca-Cola. Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years, including [[Jean Paul Gaultier]].<ref name="Madonna bottle"/>

In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers [[Alberta Ferretti]], [[Blufin|Blumarine]], [[Etro]], [[Fendi]], [[Marni (fashion house)|Marni]], [[Missoni]], [[Moschino]], and [[Versace]] each designed limited edition bottles.<ref>{{cite web|url=http://ifitshipitshere.blogspot.com/2010/04/coca-cola-light-get-dressed-by-another.html|title=Coca-Cola Light Gets Dressed By Another Designer, Karl Lagerfeld|access-date=May 14, 2011|archive-url=https://web.archive.org/web/20110721082512/http://ifitshipitshere.blogspot.com/2010/04/coca-cola-light-get-dressed-by-another.html|archive-date=July 21, 2011|url-status=live}}</ref>

In 2019, Coca-Cola shared the first beverage bottle made with ocean plastic.<ref>{{Cite web|url=https://www.theinertia.com/environment/coca-cola-beverage-ocean-plastic-pollution/|title=Coca-Cola Unveils First Bottles Made With Recycled Ocean Plastic|last=Heyden|first=Dylan|website=The Inertia|date=October 9, 2019 |language=en-US|access-date=October 10, 2019|archive-url=https://web.archive.org/web/20191010021828/https://www.theinertia.com/environment/coca-cola-beverage-ocean-plastic-pollution/|archive-date=October 10, 2019|url-status=live}}</ref>
{{Clear}}